Sr. Specialist, Digital Advertising

Advance Local; Birmingham (AL); On-site; USD 85,000 - 115,000; Full time

Job summary

Catalyst IQ, a marketing technology company supported by Advance Local, seeks a Sr. Specialist, Digital Advertising to lead tactical oversight for automotive client accounts in a fast-paced environment.

You will analyze campaigns across Google, DV360, Facebook, and more, present results on client calls, and drive data-driven improvements with a proactive mindset.

Qualifications

• Bachelor’s degree or equivalent experience in a related field.
• Minimum 4 years in digital advertising; account management or operations experience a plus.
• Google Ads and Google Analytics certification.
• Proven ability to analyze campaign performance and present insights clearly.

Responsibilities

• Deliver best-in-market digital advertising by diversifying and enhancing offerings, with VIN-level product focus; hypothesize, test, and propose improvements.
• Join client calls, discuss account performance, and provide recommendations.
• Stay updated on industry trends and platforms; develop and communicate a point of view.
• Analyze large data warehouses and share key findings with Sales & Account teams.
• Provide tools to improve efficiency and troubleshoot day-to-day issues for the digital ads team.
• Support daily deliverables and manage tickets from Sales/Account teams & clients.

Skills

Digital advertising expertise

Analytical mindset

Strong communication

Team collaboration

Proactive problem solving

Education

Bachelor’s Degree or equivalent experience

4+ years in digital advertising

Google Ads & Google Analytics Certified

Tools

Google Ads

DV360

Google Analytics

Google Tag Manager

Facebook Ads

Amazon Ads

Excel

Job description

Job Description

Strengthening and empowering all of the communities we serve.

About Catalyst IQ

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

We're looking for a Sr. Specialist, Digital Advertising to join our team. In this role, you’ll be a tactical expert in the digital advertising space, with working knowledge of advertising platforms and industry trends, and will be responsible for delivering quality analytical oversight for our client accounts in the automotive vertical. Their tactical responsibilities will directly align with company goals and key results.

Primary Responsibilities

• Help Catalyst IQ deliver best-in-market digital advertising by continuing to diversify and enhance our digital offerings and tactical approach, with an emphasis on VIN-level vehicle products; hypothesize, test, evaluate and deliver insights and improvement recommendations
• Sit on client calls and speaks confidently to their account performance, make recommendations and handle real-time questions
• Stay up to date on new industry trends and technical changes across platforms, and develop a point of view and response on behalf of Catalyst IQ
• Analyze a vast data warehouse and help to distribute key findings to Sales & Account teams to better present Catalyst IQ's value on various accounts and dealer groups
• Provide the broader digital advertising team with the tools to improve efficiency and troubleshoot problems on the day-to-day
• Support the team with daily deliverables and ticket queues; be a resource to help navigate the tougher problems and requests from Sales/Account teams & clients

Measurements of Success

• Expertise: You are on the cutting edge of our services, and you aid your team’s adoption of these services to drive results and connect task-level execution with client-level goals.
• Client-First Results: Your impact is felt directly, making sure clients are happy and that performance is strong across programs and accounts. Make yourself present and reliable. Be quick to offer up solutions, recommendations and tools for others to use to continue to push Catalyst IQ's growth.
• Accuracy: You rarely make mistakes. When you do, you can proactively communicate them to your manager, own up to them, and ensure that the same mistake never happens again.
• Internal Communication: In-person and across mediums, communication is handled professionally and appropriately. You are viewed as a trusted resource across teams and within the company thanks to your ability to successfully set and manage expectations.
• Workload Management: Deliverables are successfully aligned with team goals, client goals and objectives; roadblocks or delays are managed appropriately and proactively. You’re able to balance big-picture projects and detail-level tasks that drive the business forward and keep the focus on client success.
• Thought Leadership: You actively participate in making Catalyst IQ better – for our clients and for our teams. We can count on you to push the status quo, find innovative solutions, and promote creative thinking.

Role Requirements:

Education

• Bachelor’s Degree in related field or equivalent experience
• Minimum 4 years of experience in digital advertising. Account management, sales or digital advertising operations experience is a major plus
• Google Ads and Google Analytics Certified

Skills & Experience

• Strong Digital Advertising expertise in the following: Search, Social Media, Display, Performance Max, CTV/OLV
• Including platform experience in: Google, Facebook, DV360, Google Analytics, Google Merchant Center, Google Tag Manager, Amazon
• Strong analytical mind with the ability to interpret digital ad campaign performance and trends, and speak to them confidently
• Heavy emphasis on mid-to-low-funnel Conversion / Lead delivery
• Proactive mindset, always looking for the next problem to solve
• Seamless collaborator and facilitator of new ideas and projects
• Confident communicator and speaker, able to articulate clearly both in a team environment and in front of clients
• Ability to organize and prioritize time and workflow in a fast-paced, demanding environment
• Ability to work independently on concurrent tasks under tight deadlines
• Quick learner with ability to apply learnings to key company goals
• Strong Microsoft Excel skills

Additional Information

Catalyst IQ is an automotive marketing technology company that delivers data-driven intelligence and high-efficiency advertising solutions for OEMs, regional associations, and dealerships. In business for over 15 years, Catalyst IQ unites the strengths of Adpearance, Fox Dealer, Search Optics, and ZeroSum.

Catalyst IQ supports more than 1,300 dealerships and serves as a certified digital marketing provider for 24 Tier 3 OEM programs, giving the company a deep footprint across the automotive retail ecosystem.

About Advance Automotive

Created in 2017, Advance Automotive is a portfolio of automotive, technology, marketing, data, and software businesses providing AI-driven marketing solutions in the automotive industry. Advance Automotive includes independently operated agency Catalyst IQ, data and analytics from Cloud Theory and dynamic ad creation solutions from Hoot Interactive. Advance Automotive is part of Advance Local, a key unit of Advance, a privately held company founded in 1922.

Advance's portfolio of exceptional companies includes:

• Condé Nast
• Advance Local
• Stage Entertainment
• The IRONMAN Group
• ACBJ
• Leaders Group
• Turnitin
• POP

Catalyst IQ is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please Human Resources and let us know the nature of your request and your contact information.

Catalyst IQ does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

At the center of Catalyst IQ's offerings is MarketAI®, the company's proprietary automotive intelligence software. MarketAI tracks nearly 20,000 franchise dealers and 99% of independent dealerships nationwide, delivering real time visibility into market conditions and shopper behavior. This intelligence powers Catalyst IQ's marketing and advertising solutions across Tier 1, Tier 2, and Tier 3, helping automotive brands act faster, target smarter, and achieve stronger results at lower cost. Catalyst IQ is headquartered in Ada, Michigan, with team members located across the United States. Learn more at CatalystIQ.com.