Sr. Specialist, Digital Advertising

Advance Local; Hilton Head Island (SC); On-site; USD 70,000 - 100,000; Full time

Job summary

Catalyst IQ, part of Advance Local, seeks a Sr. Specialist, Digital Advertising to lead analytics and optimization for automotive accounts in the US market.

You will dive into a vast data warehouse, interpret campaign results across Google, DV360, and Facebook, and present actionable recommendations to Sales and Account teams. The role requires a proactive mindset and strong communication skills in a fast-paced environment.

Qualifications

• Bachelor’s degree or equivalent experience in related field.
• Minimum 4 years of experience in digital advertising or related roles.
• Google Ads and Google Analytics Certified.

Responsibilities

• Deliver best-in-market digital advertising with diversified offerings and VIN-level products.
• Sit on client calls, discuss performance, and make recommendations.
• Stay updated on industry trends and platform changes.
• Analyze a data warehouse and share findings with Sales & Account teams.
• Provide tools to improve efficiency and troubleshoot day-to-day problems.
• Support the team with daily deliverables and client requests.

Skills

Digital advertising expertise

Analytical thinking

Proactive problem-solving

Team collaboration

Client communication

Education

Bachelor’s degree or equivalent experience

Tools

Google Ads

Google Analytics

DV360

Google Tag Manager

Google Merchant Center

Facebook Ads

Amazon Ads

Performance Max

Job description

Strengthening and empowering all of the communities we serve.

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting‑edge innovation with human expertise to deliver real‑time insights and actionable intelligence that accelerate sales.

We’re looking for a Sr. Specialist, Digital Advertising to join our team. In this role, you’ll be a tactical expert in the digital advertising space, with working knowledge of advertising platforms and industry trends, and will be responsible for delivering quality analytical oversight for our client accounts in the automotive vertical. Their tactical responsibilities will directly align with company goals and key results.

Primary Responsibilities

• Help Catalyst IQ deliver best-in-market digital advertising by continuing to diversify and enhance our digital offerings and tactical approach, with an emphasis on VIN‑level vehicle products; hypothesize, test, evaluate and deliver insights and improvement recommendations
• Sit on client calls and speaks confidently to their account performance, make recommendations and handle real‑time questions
• Stay up to date on new industry trends and technical changes across platforms, and develop a point of view and response on behalf of Catalyst IQ
• Analyze a vast data warehouse and help to distribute key findings to Sales & Account teams to better present Catalyst IQ’s value on various accounts and dealer groups
• Provide the broader digital advertising team with the tools to improve efficiency and troubleshoot problems on the day‑to‑day
• Support the team with daily deliverables and ticket queues; be a resource to help navigate the tougher problems and requests from Sales/Account teams & clients

Measurements of Success

• Expertise: You are on the cutting edge of our services, and you aid your team’s adoption of these services to drive results and connect task‑level execution with client‑level goals.
• Client-First Results: Your impact is felt directly, making sure clients are happy and that performance is strong across programs and accounts. Make yourself present and reliable. Be quick to offer up solutions, recommendations and tools for others to use to continue to push Catalyst IQ’s growth.
• Accuracy: You rarely make mistakes. When you do, you can proactively communicate them to your manager, own up to them, and ensure that the same mistake never happens again.
• Internal Communication: In-person and across mediums, communication is handled professionally and appropriately. You are viewed as a trusted resource across teams and within the company thanks to your ability to successfully set and manage expectations.
• Workload Management: Deliverables are successfully aligned with team goals, client goals and objectives; roadblocks or delays are managed appropriately and proactively. You’ll be able to balance big‑picture projects and detail‑level tasks that drive the business forward and keep the focus on client success.
• Thought Leadership: You actively participate in making Catalyst IQ better - for our clients and for our teams. We can count on you to push the status quo, find innovative solutions, and promote creative thinking.

Role Requirements

Education

• Bachelor’s Degree in related field or equivalent experience
• Minimum 4 years of experience in digital advertising. Account management, sales or digital advertising operations experience is a major plus
• Google Ads and Google Analytics Certified

Skills & Experience

• Strong Digital Advertising expertise in the following: Search, Social Media, Display, Performance Max, CTV/OLV
  • Including platform experience in: Google, Facebook, DV360, Google Analytics, Google Merchant Center, Google Tag Manager, Amazon
• Strong analytical mind with the ability to interpret digital ad campaign performance and trends, and speak to them confidently
  • Heavy emphasis on mid-to-low‑funnel Conversion / Lead delivery
• Proactive mindset, always looking for the next problem to solve
• Seamless collaborator and facilitator of new ideas and projects
• Confident communicator and speaker, able to articulate clearly both in a team environment and in front of clients
• Ability to organize and prioritize time and workflow in a fast‑paced, demanding environment
• Ability to work independently on concurrent tasks under tight deadlines
• Quick learner with ability to apply learnings to key company goals
• Strong Microsoft Excel skills

recblid b0psm23kgo9rakm3zok1jqpc2nihox