Sr. Solutions Marketing Manager - Cybersecurity

SHI; Frankfort (KY); On-site; USD 110,000 - 160,000; Full time

Job summary

SHI is seeking a Sr. Solution Marketing Manager for Cybersecurity to drive positioning and go-to-market activation of SHI’s cybersecurity portfolio.

You will translate complex capabilities into customer outcomes, create differentiated narratives, and develop sales-ready solutions that accelerate pipeline growth and revenue. You will partner with business leaders, technical experts, sales, and marketing to shape market-facing messaging, launches, and content, ensuring portfolio relevance and

Qualifications

• Excellent copywriting ability and ability to tailor messages for IT and procurement buyers.
• Ability to understand the audience and adapt communications accordingly.
• Ability to create compelling messages that differentiate SHI from competitors.

Responsibilities

• Translate executive goals into performance-focused GTM plans.
• Develop marketing strategies for business decision makers and technical audiences.
• Partner with cybersecurity practice to distill differentiation and value into positioning.
• Collaborate with sales and enablement teams.
• Roadmap SHI product and services priorities across launches and campaigns.

Skills

Copywriting

Audience awareness

Messaging differentiation

Content creation

MS 365 proficiency

Stakeholder management

Time management

Job description

US - Remote

Full time

JR2411

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.

Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.

• Continuous professional growth and leadership opportunities.

• Health, wellness, and financial benefits to offer peace of mind to you and your family.

• World-class facilities and the technology you need to thrive – in our offices or yours.

Job Summary

SHI’s Solution Marketers are storytellers; simplifying complex concepts, crafting compelling narratives, and highlighting customer outcomes to drive go to market success.

The Sr. Solution Marketing Manager – Cybersecurity drives the positioning and go-to-market activation of SHI’s cybersecurity portfolio, translating complex technical capabilities into compelling customer outcomes, differentiated narratives, and sales-ready solutions that accelerate pipeline growth and revenue.

They partner with business leaders, technical experts, sales, and cross-functional marketing teams to develop solution offerings, shape market-facing messaging, activate launches, and use customer insights to keep SHI's cybersecurity portfolio relevant, competitive, and aligned to buyer needs.

Role Description

Go-to-Market Leadership:

• Translate executive business goals (pipeline, growth, churn reduction) into performance-focused GTM plans

• Develop marketing strategies that address both business decision makers and technical audiences, including analysts, architects, CIOs, CTOs and CISOs.

• Partner withthe cybersecurity practiceto understand product strategy and roadmaps, distill key differentiation and value into core product positioning and messaging.

• Partner closely with sales and enablement teams.

• RoadmapSHIproduct and services priorities across launches, new releases, content, campaigns, events, and salesinitiatives.

Positioning and Messaging:

• Define clear, customer-friendly solution narratives and positioning.

• Differentiate SHI in the market byclearly defining ourunique value proposition, connectingproducts and services into a unified customer story.

• Create targeted solution playbookswithpersona‑specific content (CISO, CIO, etc.)to target SHI customers andprospects.

Market Analysis:

• Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs

• Translate marketinsightsand analyst informationinto actionable recommendations.

• Act as the voice of the customer to inform product development, solution packaging and marketing strategies.

Sales Enablement, Product Launches and Adoption:

• Work with creative teams to craft high-impactmarketing and salesassets: messaging frameworks,ROI stories,sales sheets, andbattlecards.

• Equippre-sales and non-technical teamswith messaging, use cases,andplaybooks, so they can confidentlyposition SHIsolutionsand outcomes.

• Support advocacy programswithcase studies and customer success story development.

Content and Demand Generation:

• Pipeline Ownership: Help achieve demand generation goals by creating and executing campaigns thatdrive qualified marketing leads into thepipeline.

• Partner with content and editorial teams to develop a wide range of compelling content that resonates with the IT and procurement buyers and guides them through the purchase journeyincluding blogs,reports, etc.

Thought Leadership and Analyst Relations:

• Supportcybersecuritythought leadership programs bysupporting owned and earned media initiatives.

• Support analyst relations,enhancingSHI’scybersecurityposition in the market.

Performance Metrics:

• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimize strategies based on data and feedback.

• Provide updates to senior leadership on key strategic initiatives and plans.

Behaviors and Competencies

• Analytical Thinking: Can synthesize complex data, identify patterns, draw insights, and present findings clearly and understandably.

• Business Acumen: Can evaluate market trends and competitive landscape to identify opportunities and risks.

• Communication: Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others.

• Creativity: Can generate innovative ideas that significantly impact processes, products, or services.

• Customer‑Centric Mindset: Can proactively engage with customers to understand their needs and expectations. Develops and implements strategies to enhance customer satisfaction and loyalty.

• Decision‑Making: Can analyze complex information, predict long‑term consequences, and make decisions that align with strategic goals.

• Project and Goal Focus: Can optimize resources and efforts to ensure project goals are met efficiently.

• Strategic Thinking: Can analyze situations and can lead the development and execution of strategic initiatives.

• Collaboration: Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.

• Follow‑Up: Can proactively identify tasks that require follow‑up, initiate necessary actions, and contribute to efficient workflow management.

Skill Level Requirements

• Excellent copywriting ability - Intermediate

• Ability to understand the audience and adapt communications accordingly. - Intermediate

• Ability to create compelling and exciting messages that help SHI differentiate from our competitors. - Intermediate

• Ability to generate compelling, high‑quality content across various digital formats. - Intermediate

• Proficiency in the entire Microsoft 365 Suite. - Intermediate

• Strong stakeholder management skills - Intermediate

• Excellent time management and organizational skills. - Intermediate