Sr. Social Media Manager

Ferry International; Dallas (TX); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid schedule

Competitive salary

Health insurance

Dental insurance

Vision insurance

401(k)

Job summary

Ferry International is seeking a creative Social Media Manager to own the organic strategy across Meta, TikTok, LinkedIn, X, and YouTube. You’ll craft content for Ferry International and Tom Ferry, attend live events, and drive engagement through authentic storytelling and community management.

You’ll collaborate with video, design, and marketing teams, analyze performance, and stay ahead of platform trends to grow our audience and strengthen brand presence.

Qualifications

• 3–5 years of experience managing social media for brands or agencies.
• Deep knowledge of Meta, TikTok, LinkedIn, X, and YouTube.
• Strong copywriting and content creation skills.
• Experience with Sprout Social, Meta Business Suite, CapCut, Canva, Later.
• Strong analytics and performance reporting understanding.
• Ability to manage projects independently while collaborating with teams.
• Willingness to travel ~3–4 times per year for events.
• Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

• Own and execute the organic social media strategy across Meta, TikTok, LinkedIn, X, and YouTube.
• Plan, write, schedule, and publish engaging content for Ferry International and Tom Ferry's channels.
• Develop platform-specific strategies to grow brand awareness and engagement.
• Stay ahead of trends and platform updates; optimize formats and posting.
• Travel to major events to capture real-time content and publish highlights.
• Engage with followers through comments and DMs; maintain online voice.
• Collaborate with video, design, and marketing teams on campaigns.
• Measure performance and test new ideas to improve results.

Skills

Social media management

Copywriting

Content creation

Analytics reporting

Project management

Video editing

Travel willingness

Education

Bachelor's degree in Marketing/Communications

Tools

Sprout Social

Meta Business Suite

CapCut

Canva

Later

Job description

Who We Are

Ferry International is the #1 real estate coaching company in the world, led by renowned speaker, entrepreneur, and industry leader Tom Ferry. We help real estate professionals build thriving businesses, create lasting success, and transform lives through coaching, training, and innovative solutions.

Our marketing team is made up of creative thinkers, storytellers, and innovators who move fast, collaborate often, and aren't afraid to test new ideas. We're looking for someone who lives and breathes social media and is excited to help shape the voice of one of the most recognized brands in real estate.

Want to learn more about us?

www.tomferry.com

THE ROLE

We're looking for a creative, trend-savvy Social Media Manager to own and evolve Ferry International's organic social media strategy across Meta, TikTok, LinkedIn, X, and YouTube.

This isn't a "post and ghost" position.

You'll be responsible for bringing both the Ferry International brand and Tom Ferry's personal brand to life through engaging content, real-time storytelling, community engagement, and platform-first thinking.

You'll attend live events, capture behind-the-scenes moments, jump on emerging trends, analyze performance, and continuously look for ways to grow our audience and strengthen our brand presence.

If you're the person who's always saving trending audio, thinking about content ideas everywhere you go, and gets excited by seeing engagement numbers climb you'll fit right in.

WHAT YOU'LL OWN Social Strategy & Content Creation

• Own and execute the organic social media strategy across Meta, TikTok, LinkedIn, X, and YouTube


• Plan, write, schedule, and publish engaging content for both Ferry International and Tom Ferry's personal channels


• Develop platform-specific content strategies that increase brand awareness, engagement, and audience growth


• Stay ahead of social trends, platform updates, and emerging content formats

Live Content & Community Engagement

• Travel to major company events (3-4 times per year) to capture and publish real-time content


• Create authentic behind-the-scenes content during events


• Engage with followers through comments, messages, and community conversations


• Serve as the online voice of the Ferry International brand

Creative Collaboration

• Partner with video, design, and marketing teams to produce compelling campaigns


• Support launches for products, events, webinars, and promotions through strategic social content


• Assist with influencer and ambassador initiatives through content planning and collaboration


• Brainstorm and pitch fresh creative ideas that keep our content relevant and engaging

Performance & Optimization

• Track social media performance using analytics and reporting tools


• Monitor engagement, reach, and audience insights to optimize future content


• Test new ideas, formats, posting schedules, and messaging to improve performance


• Recommend data-driven improvements that increase engagement and brand visibility

Brand Voice & Innovation

• Maintain a consistent and recognizable brand voice across all platforms


• Help shape the voice of both Ferry International and Tom Ferry's personal brand


• Continuously explore new tools, AI resources, and creative techniques to improve content quality and efficiency

WHO YOU ARE

You're equal parts strategist, creator, and storyteller. You love creating content that people actually want to watch, and you're constantly paying attention to what's happening online.

You also:

• Have experience managing executive or personal brand social media accounts


• Understand what performs across different social platforms and why


• Are an excellent writer with a strong sense of brand voice


• Enjoy experimenting with new ideas and testing creative concepts


• Can balance multiple projects while staying organized


• Thrive in fast-paced environments where priorities evolve quickly


• Are comfortable capturing and editing vertical video directly from your phone


• Bring positive energy, curiosity, and collaboration to every project

WHAT YOU'LL BRING

• 3-5 years of experience managing social media for a brand, creator, startup, or agency


• Deep knowledge of Meta, TikTok, LinkedIn, X, and YouTube


• Strong copywriting and content creation skills


• Experience using tools such as Sprout Social, Meta Business Suite, CapCut, Canva, Later, or similar platforms


• Strong understanding of social analytics and performance reporting


• Ability to independently manage projects while collaborating across teams


• Willingness to travel approximately 3-4 times per year for company events


• Bachelor's degree in Marketing, Communications, or a related field preferred (experience and creativity matter most)

Bonus Points If You Have:

• Experience in real estate, coaching, or creator-driven brands


• Experience supporting executive or personal brand social channels


• Experience creating short-form vertical video content

WHY YOU'LL LOVE IT HERE

At Ferry International, you'll join a high-performing marketing team that's passionate about creativity, innovation, and continuous growth. We move quickly, collaborate often, and encourage new ideas that push our brand forward.

You'll enjoy:

• A hybrid work schedule (Monday-Thursday in office, Friday remote)


• Competitive salary and comprehensive benefits


• Medical, dental, and vision insurance


• 401(k) with employer contributions


• Generous PTO and paid holidays


• Professional development and coaching resources


• Team lunches, company events, and a collaborative culture that celebrates wins

If you're passionate about content, obsessed with social media, and excited to shape the voice of one of the industry's leading brands—we'd love to meet you.