Sr. Regional Web Product Manager

Hidden Jobs; United States; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible working model

Offices available

Job summary

Hidden Jobs is seeking a senior, regional web product leader to own strategy, roadmaps, and performance for our international sites, including Mexico, Canada, and EMEA. You will align with brand, content, product marketing, growth, and web engineering to ensure regional sites reflect local buyer research and buying behavior.

You will drive cross-functional teams, run CRO and personalization experiments, and own SEO and AI-enabled site enhancements across markets, reporting progress to leadership

Qualifications

• 5+ years in web product management, digital experience, or web strategy.
• Experience owning regional high-traffic marketing sites.
• Experience with analytics platforms for AB testing and optimization.

Responsibilities

• Set the strategy and roadmap for regional websites across multiple markets.
• Define success metrics, targets, and reporting structures for regional leadership.
• Direct cross-functional pods of designers, engineers, content strategists, and regional marketers.
• Build and run an experimentation programme covering CRO, A/B testing, and personalization.
• Partner with content marketing on SEO strategies for each region.
• Identify AI use cases and deploy agents to streamline regional product management.
• Lead launches and site redesigns from concept through post-launch measurement.
• Communicate regional web performance and roadmap progress to leadership.
• Raise capability through mentoring and shared documentation.

Skills

Web product management

Digital experience

Web strategy

International markets

Analytics & AB testing

SEO & AEO

Tools

Google Analytics

Mixpanel

Tableau

Job description

Role overview

This senior individual-contributor role owns the strategy, roadmap, and performance of a company's regional websites across multiple international markets including Mexico, Canada, and EMEA, with additional locales as expansion occurs. The position partners closely with brand, content, product marketing, growth, and web engineering teams to ensure each regional site reflects how local buyers research, evaluate, and purchase.

Responsibilities

• Set the strategy and roadmap for regional websites, holding it accountable to regional pipeline and awareness goals
• Define success metrics, targets, and reporting structures used by regional and marketing leadership
• Direct cross-functional pods of designers, engineers, content strategists, and regional marketers
• Build and run an experimentation programme covering CRO, A/B testing, and personalisation strategy
• Partner with content marketing teams on AEO and SEO strategies for each region
• Identify AI use cases and deploy agents to streamline regional site product management
• Lead complex initiatives such as new market launches, site architecture changes, and regional redesigns from concept through post-launch measurement
• Communicate regional web performance and roadmap progress to leadership on a regular cadence
• Raise the wider team's capability through mentoring and shared documentation

Requirements

• Five or more years in web product management, digital experience, or web strategy, including direct ownership of a high-traffic marketing site roadmap
• Experience owning web experiences across multiple international markets with in-market localisation rather than translation
• Track record of running a web experimentation programme and interpreting results
• Working knowledge of web analytics and A/B testing platforms such as Google Analytics, Mixpanel, or Tableau
• Strong technical SEO and AEO foundations

Benefits and work setup

• Flexible working model supporting in-person, hybrid, or fully remote arrangements based on role needs
• Offices available for those preferring in-person collaboration, with remote work supported where operationally appropriate