Sr. Qualitative Insight Director

MERGE; United States; Hybrid; USD 130,000 - 191,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K

Paid time off

Job summary

MERGE is a marketing and technology agency at the intersection of health and wellness, delivering human-first insights for client brands. The Senior Qualitative Insight Director leads high-impact research projects, mentors strategists, and maintains strong client relationships while driving strategic quality and storytelling excellence. Hybrid work is standard in major U.S.

hubs. The role emphasizes rigorous study design, live moderation, and actionable recommendations to help clients achieve

Qualifications

• 7+ years experience moderating and delivering client deliverables in a market research/agency setting.
• Aligns with Merge values: People, Commitment, Aspiration, Trustworthiness & Impact.
• Willingness to travel and schedule flexibility to meet project needs.
• Compliant with time-tracking; adheres to training and healthcare industry guidelines.

Responsibilities

• Lead and execute projects on time, meeting client objectives.
• Proactively adjust approach, design, and objectives as needed.
• Design studies, draft proposals, and craft effective discussion guides.
• Moderate interviews and online engagements (Communities, Remesh, etc.).
• Develop insights into larger story and connect to client goals.
• Mentor strategists and contribute to research framework innovations.

Skills

Moderating

Client deliverables

Travel flexibility

Time-tracking compliance

Healthcare regulations

Tools

Remesh

Job description

HYBRID- St. Louis, MO; Chicago, IL; Raleigh, NC; Boston, MA; Kansas City, MO; Denver, CO

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

Our Strategists are the achievers of insight and facilitators of alignment. Creatively-trained problem solvers, strategic writers, creative thinkers — Strategists are responsible for research design, execution, analysis and deliverables for all projects. They develop and optimize research processes, identify and curate research tools and always seek ways to enhance our offerings. With both clients and participants, our Strategists approach every element of their work with empathy and energy.

As our Senior Qualitative Insight Director, you will…

Consistently and effectively executes projects, often as the Coach (training teammates) or as a solo Strategist. They are able to make 99% of decisions related to design, execution, analysis and deliverables on their projects. They are outstanding strategic thinkers, writers and presenters. The Senior Qualitative Insight Director ensures Merge delivers success on the current project as well as builds a deep, sustaining relationship with the client. They mentor strategists, helping them move from research to strategy. They innovate the research processes and trains others on frameworks, constructs, tools, and approaches to deepen Merge's strategic expertise.

What You’ll Do

Projects:

• Accountable for ensuring all aspects of the project are delivered on time and against client objectives.
• Consistently thinks proactively throughout the project to anticipate and quickly address changes to approach, design, objectives, etc.
• Effectively designs studies and writes proposals.
• Thoughtfully crafts questionnaires / discussion guides with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant type.
• Effectively moderates 1:1 and group interviews and online engagements (Communities, Remesh, etc.), spending typically 25% of their time doing live moderation.
• Able to facilitate discussion on any topic, with any target, and have the know-how to go off-guide, where appropriate.
• Creatively and quickly connect the dots, identifying emerging themes and how they connect to the bigger story.
• Consistently incorporates strategic elements into the report including the story flow, emerging implications (so-what), and recommendations (now-what).
• Appropriately adds visual elements to communicate the story.
• Begins to leverage client / industry knowledge and external frameworks (e.g., Michael Porter's Five Forces, The Habit Loop), anecdotes (i.e., metaphor and story), constructs, macro and micro-trends, psychological understanding, etc., to elevate the strategy.
• Writes succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism.

Client Relationships:

• Commands a confident, captivating, respectful, agile, consultative presence when engaging with the client.
• Develops rapport and builds empathy for and with the client, leading to long-term relationships.
• Develops and continually deepens understanding of the client's business and the individual client to ask the right questions, anticipate needs.
• Identifies opportunities for client specific value-adds and thought leadership pieces that can further strengthen relationships and help differentiate Merge from other vendor partners.
• Proactively addresses issues or opportunities in their business, including further research or strategy work.
• Stays calm and collected even with difficult clients, and helps the team do the same.
• Serves as a subject matter expert and role model for the team.
• Supports and occasionally leads department specific initiatives.
• Is an outstanding strategic thinker, writer, and presenter.
• Their work should always produce results — be it positive client feedback, referrals, repeat business or case studies.
• Develops positive relationships with clients and other Merge teams.
• Embraces the idea of continuous teaching and learning, taking the time to teach as they operate in daily work.
• Successfully represents Merge in external facing settings (e.g., conferences, new business presentations or networking events).

What You’ll Bring

• 7+ years experience moderating and delivering excellent client deliverables in a market research or agency setting.
• Aligns with, Models, and Coaches our values: People, Commitment, Aspiration, Trustworthiness & Impact
• Willingness to travel and be flexible in scheduling to accommodate project needs
• Compliance in time-tracking
• Adhere with all Merge and client required training and guidelines for market research and healthcare industry regulations and laws. Specifically (but not limited to) Pharmacovigilance (PV) and Healthcare Providers (HCPs) processes and reporting, Ethics, Confidentiality, Data Privacy / Security and Harassment.

#LI- JK1

#LI-HYBRID

Hybrid Philosophy

For this role, we prioritize hybrid candidates inSt. Louis, MO, but may consider candidates near other MERGE hubs based on the role and team’s needs. If fully remote is listed as an option, we are also open to U.S.-based candidates who would work remotely.

Hybrid work is our default approach. We value time together for collaboration, relationship building, and key moments. Managers and team leaders determine in-person expectations based on what best supports their team, clients, and business needs. Some teams and roles require more regular in-person presence than others.

MERGE has hubs in Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis. Regardless of work arrangement, team members may be required to travel to a MERGE hub for meetings, team gatherings, events, or other business needs.

Total Rewards

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $130,100 - $190, 800, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that includemeaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

And here’s how we live our values at MERGE

• Ability. Mastering our craft
• Agility. Delivering with a growth mindset
• Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in MERGE’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.