Job Summary: The Senior Product Manager I will own a product or one or more product features within a complex product. He/she will be responsible for developing a commercially successful product strategy and lead project execution with minimal guidance that is based on qualitative and quantitative customer understanding. He/she will develop strong technology relationships looking for ways to address customer needs and will be seen as a critical stakeholder for feedback on new feature ideas. He/she will informally coach more junior PMs and interview and recruit new PM candidates.
Responsibilities:
Customer Focus
- Gathers, evaluates and has a solid understanding of customer use cases.
- Maintains close contact with customers to gain a sense for where the market is heading given multiple considerations.
- Creates processes that are adept at recognizing customer needs.
- Aligns/coaches the team to ensure customer needs are met.
- Understands competitors and regulatory environment.
- Segments markets and understands needs of those sub-segments in greater detail.
Data-Driven Decision-Making & Analysis
- Leverages metrics to track progress on customer needs and ensures that product efforts move those metrics.
- Is proficient at pulling and accessing data from multiple sources, and managing through data ambiguity.
- Considers various options to balance complex conflicting priorities.
- Identifies the most important data to consider and sets KPIs, priorities and dashboards.
- Develops multiple hypothesis-driven product evaluation strategies, including AB testing for interactive products, and assesses the expected efficacy of each.
- Is comfortable to take an analytical, data-driven approach for situations where rigorous data sets are unavailable.
Go to Market & Product Marketing Lifecycle
- Develops clear go to market launch plans through coordinated development with external customer facing teams such as marketing and sales.
- Drafts PR, marketing and sales collateral.
- Develops or supports pricing strategy, if applicable.
- Is independently accountable for portions of launch and strategy execution as assigned.
- Drives process and external communication for products that will be sunsetted, including plan for migrating customers.
- Supports and participates in business strategic planning, contributing to sales and business development strategy.
Product Delivery & Development Lifecycle
- Has a thorough understanding of the broader product experience and uses this knowledge to develop comprehensive prototypes.
- Drives key end-to-end lifecycle components, from planning to release.
- Has a thorough understanding of the company's SDLC processes, including agile processes.
- Helps drive solutions for complicated design challenges.
- Writes clear requirements for complex features or products and is responsive to requests for clarifications.
- Manages product without direct supervision, involving manager or other senior leaders only when appropriate.
Strategy & Commercial Acumen
- Develops product vision and roadmap plan aligned with business strategy and communicates across all critical stakeholders.
- Understands and communicates the need to show a return on investment and prepares an operating budget for the product.
- Uses knowledge of competitors to inform product decisions and roadmaps.
- Writes or supports business cases for investment.
- Understands how to use data to drive commercial decisions and growth opportunities for the product.
Technical Skills
- Understands company technology stack at a high level, for the broader product.
- Utilizes or extend the company's platform and underlying technologies to create new product features.
- Speaks knowledgably with tech and data counterparts about development approaches in consideration.
- Learns about new technologies to support new product development efforts.
- Is comfortable analyzing data using existing software packages (e.g. Excel).
Competencies:
Personal Capability
Practices Self-Development
- Takes ownership of own development and career
- Initiates regular conversations with manager, coach or mentor regarding self-development
- Understands what is required by the business to be successful and maps development plan accordingly
- Learns from success and failures
- Looks to build challenges into current assignments
- Utilizes formal and informal networks effectively
Solves Problems and Analyzes Issues
- Is able to ask effective questions and collect facts from multiple sources in order to solve problems
- Is able to effectively identify and analyze problems and propose solutions
- Effectively manages day-to-day issues and problems without intervention
Innovates
- Develops new ideas to improve process or product, and is able to prepare implementation plans
- Integrates and builds on new ideas from others
- Creates new opportunities by applying different perspectives and challenging the status -quo
- Is recognised as an innovative thinker