Sr. Product Marketing Manager, Vendor-Funded Special Projects, Amazon

Amazon; New York (NY); On-site; USD 128,000 - 213,000; Full time

Job summary

A leading company is seeking a Sr. Product Marketing Manager for Vendor-Funded Special Projects to deliver innovative marketing solutions. The role involves managing project development, collaborating across teams, and establishing strategic goals to enhance customer engagement. Applicants should have substantial marketing experience and a creative approach to problem-solving.

Qualifications

• 6+ years of professional marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with building cross-functional marketing programs.

Responsibilities

• Lead the development of print look books and manage CO-OP vendor opportunities.
• Collaborate with design and content teams to align marketing goals.
• Establish KPIs for marketing initiatives and analyze performance.

Skills

Data analysis

Marketing strategy

Cross-functional collaboration

Education

Bachelor's degree

Tools

Excel

Tableau

Job description

Sr. Product Marketing Manager, Vendor-Funded Special Projects, Amazon

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Description

North America Stores Marketing helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside advanced tools for marketers.

Description

North America Stores Marketing helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside advanced tools for marketers.

We are seeking a motivated, entrepreneurial, creative and curious Sr Product Marketing Manager of Vendor-Funded Special Projects to join our team. In this role, you will be responsible for managing the development and execution of ad-hoc projects, including two distinct print look books, emerging and strategic cross-category activations, and vendor-funded CO-OP initiatives. You will work collaboratively with various stakeholders across the organization including Creative, Production, Channels, and Product Categories to deliver bar-raising customer experiences, optimized for engagement and conversion, across print, social and more.

Key job responsibilities

• Lead the strategic business development, targeting and distribution of two print look books that highlight key product categories.
• Collaborate with design, merchandising, and content teams to ensure look books align with business objectives and marketing goals.
• Analyze audience engagement and feedback to continuously improve future editions.
• Manage category marketing CO-OP opportunities for key vendors, inclusive of strategizing merchandising packages, developing unified rate models, and bar-raising playbooks that can be scaled across categories and globally.
• Coordinate cross-functional teams to align on project timelines, deliverables, and outcomes.
• Establish KPIs to measure the success of marketing initiatives and analyze performance data.
• Develop and maintain processes for securing vendor-funding and partnering across Marketing to execute high-visibility activations for brands.
• Build strong relationships with internal teams, including marketing, merchandising, and design, to ensure alignment and successful project execution.
• Participate and lead planning sessions and contribute to overall marketing strategy for North America Stores Marketing
  
  

A day in the life

• Cross-collaboration with key look book stakeholders, including creative project manager, Head of Design, production, Copy, and Event leads.
• Partnering with category marketing leads to develop best practices for CO-OP and establishing repeatable playbooks.
• Leading leadership reviews of marketing strategies for specific activations, including look books
• Unlocking new reporting to share internally with category POCs on CO-OP performance
• Inventing net-new, never offered before monetized opportunities for category vendors
  
  

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Bachelor's degree
  
  

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A2945668

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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