Sr. Product Marketing Manager, Release Marketing

GoTo; Boston (MA); On-site; USD 127,000 - 212,000; Full time

Job summary

GoTo seeks a Sr. Product Marketing Manager to drive marketing initiatives for their UCC products. This role involves creating awareness strategies, aligning stakeholders, and leveraging analytics to support successful product launches. The ideal candidate will have a strong B2B SaaS marketing background and excellent communication skills in a collaborative environment.

Benefits

Comprehensive benefits

Wellness programs

Professional development opportunities

Qualifications

• Experience in Product Marketing in a B2B SaaS environment.
• Analytical mindset with persuasive skills.
• Excellent communication and copywriting skills.

Responsibilities

• Execute a 'Marketable Moments' calendar for UCC products.
• Drive competitive intelligence with analysis dashboards.
• Evolve the product launch process for enhanced efficiency.

Skills

Product Marketing

B2B SaaS

Analytical Skills

Communication

Copywriting

Cross-functional Collaboration

Organizational Skills

Job description

Job Description

Marketing at GoTo

At GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team.

Your Day to Day

As a Sr. Product Marketing Manager, Release Marketing, you would be working on:

• Executing on a consistent “Marketable Moments” calendar that raises awareness and drives demand for our UCC products.
• Creating and ensuring strong alignment with key stakeholders across ELT, product, marketing and sales on messaging, deliverables, timelines and outcomes.
• Drive competitive intelligence initiatives to differentiate GoTo, including building out a competitive analysis dashboard to inform strategic product positioning and improve sales enabling resources.
• Leverage performance data and competitive insights to craft a compelling narrative that differentiates our products and increases sales confidence.
• Continue to evolve the product launch process to foster new ideas, increase velocity, and impact.

What We’re Looking For

As a Sr. Product Marketing Manager, Release Marketing, your background will look like:

• Experience in Product Marketing or technical marketing in a B2B SaaS environment along with a deep understanding of B2B SaaS/software markets. Preferably in UCaaS/ CCaaS space.
• Analytical with an ability to see the broader business and market context for releases and persuasive skills to drive alignment and action.
• Excellent communication and copywriting. Can translate product development into compelling market opportunities.
• Proven ability to work cross-functionally and comfortable managing change across the organization, ensuring teams and customers are prepared and enabled for updates.
• Skilled at organizing, prioritizing, and driving complex cross-functional launches and multiple concurrent releases and deadlines.

At GoTo, authenticity andinclusive culture are to our thriving workplace, where diverse perspectives drive innovation and growth. Our team of GoGetters is passionate about learning, exploring, and working together to achieve success while staying committed to delivering exceptional experiences for our customers.We take pride in supporting our employees with comprehensive benefits, wellness programs, and global opportunities for professional and personal development. By maintaining an inclusive environment, we empower our teams todo their best work, make a meaningful impact, and grow their career. Learn more.

Annual Base Salary Range: $127,500.00-$212,000.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.