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An established industry player is seeking a Senior Manager of Product Marketing to shape its go-to-market strategy for innovative corporate payment solutions. This hands-on leadership role requires a strategic thinker with a strong background in B2B product marketing, particularly in fintech. You'll integrate AI-driven insights into planning and lead a high-performing team while collaborating with various departments to enhance market presence. If you thrive in dynamic environments and have a passion for driving results, this role offers an exciting opportunity to make a significant impact.
Location
Remote, with a requirement to reside within 30 miles of one of the following locations: Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.
WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Our Corporate Payments division helps companies move money faster, safer, and with more control. As Senior Manager of Product Marketing, you’ll help shape the GTM strategy for a portfolio that spans virtual cards, credit solutions, and integrated payments platforms.
About The Role
This is a hands-on leadership role for a strategic thinker who knows how to build clarity in complex environments. You’ll lead positioning, segment strategy, and sales enablement efforts—while mentoring and growing a high-performing team.
What You’ll Do
Integrate AI-driven insights into go-to-market planning, customer segmentation, and competitive analysis.
Lead go-to-market strategy and messaging for key corporate payments offerings across verticals, channels, and customer segments.
Develop compelling positioning and sales materials that speak directly to CFOs, finance leaders, and digital transformation buyers.
Turn customer and competitive insights into sharp narratives, sales plays, and lifecycle strategies.
Build and coach a team of product marketers who are trusted by sales, respected by product, and obsessed with delivering results.
Partner with product, sales, and operations to improve win rates, reduce friction, and accelerate adoption.
Drive pricing, packaging, and segmentation strategies with data at the center.
What You Bring
8–10 years of experience in B2B product marketing, with deep knowledge of fintech, payments, or credit cards.
Experience applying AI tools (e.g., predictive analytics, content generation, win/loss analysis) to drive smarter, faster marketing decisions.
Experience leading or mentoring product marketers, and a strong track record of building repeatable GTM processes.
Strategic clarity and operational excellence—you can set a vision, build the deck, and execute with precision.
Skilled in sales enablement: you know what sellers need to win and how to deliver it.
Analytical mindset—you use data to inform decisions, measure performance, and iterate.
Exceptional communicator who makes complexity simple and decisions easier.