Senior Integrated Marketing Manager II, Readiness & Activation Strategy

LinkedIn; California (MO); Hybrid; USD 149,000 - 233,000; Full time

Job summary

LinkedIn is seeking a Senior Marketing Manager II to serve as Readiness & Activation Strategy Lead, owning the strategic connection between customer insight, thought leadership, field readiness, customer adoption, and business impact.

The ideal candidate is an exceptional strategist and operator who can align diverse stakeholders, translate complex ideas into integrated programs, accelerate adoption, and drive measurable results.

Qualifications

• 10+ years in B2B marketing or related fields.
• Experience leading cross-functional initiatives.
• Experience developing strategic narratives and integrated marketing plans.
• Experience using customer insights to drive decisions.

Responsibilities

• Own readiness and activation strategy for priority campaigns, translating insights into integrated go-to-market plans.
• Develop strategic briefs and activation plans that align stakeholders around business objectives.
• Lead cross-functional programs across Product Marketing, Customer Success, Sales, Lifecycle Marketing, and agencies.
• Build field and customer readiness through narratives, tools, content, and experiences to boost adoption and value realization.
• Shape thought leadership programs and customer evidence strategies to support business growth.
• Define success metrics, measure effectiveness, and optimize programs based on customer signals and impact.

Skills

Cross-functional leadership

Strategic storytelling

GTM strategy

B2B marketing

Data-driven decisions

Education

Bachelor's degree in Marketing/Business/Communications or related field

Job description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role can be based in San Francisco, Mountain View, New York or Chicago.

We are seeking a Senior Marketing Manager II to serve as our Readiness & Activation Strategy Lead, owning the strategic connection between customer insight, thought leadership, field readiness, customer adoption, and business impact.

The ideal candidate is an exceptional strategist and operator who can align diverse stakeholders, navigate ambiguity, and translate complex ideas into integrated programs that influence customer beliefs, accelerate adoption, and drive measurable results.

Responsibilities

• Own readiness and activation strategy for priority Career Hub campaigns, translating insights, thought leadership, product narratives, and evidence into integrated go-to-market plans.
• Develop strategic briefs and activation plans that align stakeholders around shared business objectives.
• Lead complex cross-functional programs spanning Product Marketing, Customer Success, Sales, Lifecycle Marketing, and agency partners.
• Build field and customer readiness through narratives, tools, content, and experiences that increase confidence, adoption, and value realization.
• Shape thought leadership programs, customer evidence strategies, and market storytelling that strengthen customer belief and support business growth.
• Define success metrics, measure effectiveness, and continuously optimize programs based on customer signals and business impact.
• Champion AI-first ways of working, leveraging AI and agentic workflows to accelerate insight generation, campaign development, content creation, measurement, and operational efficiency.
• Reimagine traditional marketing processes through automation and AI-enabled systems that improve speed, scale, and effectiveness.

Basic Qualifications

• 10+ years of experience in B2B marketing, integrated marketing, product marketing, GTM strategy, or related disciplines.
• Experience leadingcross-functional initiatives across multiple stakeholder groups.
• Experience developing strategic narratives, campaign frameworks, and integrated marketing plans.
• Experience using customer insights and data to drive decision-making and business outcomes. Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalentexperience.

Preferred Qualifications

• Experience marketing SaaS, HR technology, talent, learning, or enterprise software solutions.
• Experience leading thought leadership and research-driven marketing programs.
• Strong executive communication, storytelling, and influence skills.
• Ability to operate effectively at both strategic and execution levels.
• Demonstrated systems thinking and comfort navigating ambiguity.
• Experience scaling marketing capabilities through AI, automation, and emerging technologies.

Suggested Skills:

• Integrated Marketing Strategy
• Go-to-Market Strategy
• Cross-Functional Leadership
• B2B Customer Marketing & Adoption
• Strategic Storytelling & Thought Leadership

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $149,000.00 - 233,000.00. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit Benefits | LinkedIn Careers.

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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