Sr. Product Marketing Manager: Ads & Growth (Remote)

Planet Group; California (MO); Hybrid; USD 229,233,000 - 243,560,000; Full time

Job summary

The Planet Group is seeking a Product Marketing Manager to build products for advertisers, agencies and third-party partners. This US remote role is 40 hours per week, with an 8‑month duration and pay of $80/hr–$85/hr DOE.

The role requires inbound to shape product strategies and collaboration across business product teams, including Reels and Creator ads. Strong analytical and cross‑functional skills are essential.

Qualifications

• 8+ years of work experience in product marketing, business strategy or analytics.
• Strong ability to simplify complex concepts and communicate them clearly.
• Proven execution with project management and independent work.
• Experience influencing partners and stakeholders across functions.
• Experience building structured evaluation frameworks for decisions.
• Experience contributing to go-to-market plans and strategic direction.

Responsibilities

• Conduct inbound and competitive research to inform the product roadmap for ads.
• Manage high-priority, fast-moving product decisions and GTM communications.
• Anticipate risks and manage escalations to resolution.
• Perform market research and testing with advertisers to assess performance.
• Prepare messaging and positioning for products in collaboration with sales and product teams.
• Drive project execution with clear communication across stakeholders.

Skills

Product marketing

Stakeholder management

Cross-functional collaboration

Analytical skills

Advertising / digital marketing

Go-to-market strategy

Strategic thinking

Education

BA/BS degree

Job description

The Planet Group is seeking a Product Marketing Manager to build products for advertisers, agencies and third-party partners. This US remote role is 40 hours per week, with an 8‑month duration and pay of $80/hr–$85/hr DOE.

The role requires inbound to shape product strategies and collaboration across business product teams, including Reels and Creator ads. Strong analytical and cross‑functional skills are essential.