Product Marketing Manager V

Planet Group; California (MO); Ibrido; USD 229.233.000 - 243.560.000; Tempo pieno

Descrizione del lavoro

The Planet Group is seeking a Product Marketing Manager to build products for advertisers, agencies and third-party partners. This US remote role is 40 hours per week, with an 8‑month duration and pay of $80/hr–$85/hr DOE.

The role requires inbound to shape product strategies and collaboration across business product teams, including Reels and Creator ads. Strong analytical and cross‑functional skills are essential.

Competenze

• 8+ years of work experience in product marketing, business strategy or analytics.
• Strong ability to simplify complex concepts and communicate them clearly.
• Proven execution with project management and independent work.
• Experience influencing partners and stakeholders across functions.
• Experience building structured evaluation frameworks for decisions.
• Experience contributing to go-to-market plans and strategic direction.

Mansioni

• Conduct inbound and competitive research to inform the product roadmap for ads.
• Manage high-priority, fast-moving product decisions and GTM communications.
• Anticipate risks and manage escalations to resolution.
• Perform market research and testing with advertisers to assess performance.
• Prepare messaging and positioning for products in collaboration with sales and product teams.
• Drive project execution with clear communication across stakeholders.

Conoscenze

Product marketing

Stakeholder management

Cross-functional collaboration

Analytical skills

Advertising / digital marketing

Go-to-market strategy

Strategic thinking

Formazione

BA/BS degree

Descrizione del lavoro

Product Marketing Manager
Location:US - Remote
Schedule: 40 hours
Duration: 8months
Pay:$80/hr - $85/hr(DOE)

The Planet Group is looking for a Product Marketing Manager. The role will buildproducts foradvertisers and the agencies and third-party partners who support them. This individual will be responsible for doing inbound to shape product strategies. This role will also have the opportunity to work on high-priority products and initiatives for other Business product teams, such as Reels and Creator ads.
The ideal candidate will have a multi-disciplinary background--including business strategy, product marketing and analytical skills, and ideally have some experience with digital advertising and strategy & ops. We're looking for strong problem solvers who are passionate about understanding the needs of advertisers, agencies, and third party marketing partners. They should be flexible and comfortable working in a cross-functional capacity within a fast-paced environment. Excellent analytical skills, project management experience, attention to detail, and communication skills are a must.

Job Responsibilities:

• Conduct inbound and competitive research to inform our product roadmap for Instagram ads and creator marketing
• Manage high-priority, fast moving decisions and communications regarding our product and go-to-market strategy
• Anticipate risks and manage escalations that arise along the way and see them through to resolution
• Market research, conducting recruited tests, working with advertisers to get testing set up and performance
• Preparing go to market messaging and positioning for products, working with sales team and product teams for product roadmap
• Execution of projects and effective communication with product teams with stakeholders, single thread owner for projects they are working on

Job Qualifications:

• 8+ years of work experience, with a background in product marketing, management consulting, business strategy and operations, digital marketing/advertising, investment banking/venture capital, analytics/data science, or other analytical roles
• Proven experience in simplifying complex concepts
• Strong track record of execution, project management, and operating independently
• Cross-functional skills, with demonstrated experience collaborating and influencing partners and managing key stakeholders
• Experience creating structured frameworks to evaluate problems and present recommendations for how to proceed
• Experience contributing in setting strategic direction and executing go-to-market plans
• BA/BS degree
• Preferred Skills:
  • Creator Marketing, Social and Commerce industry
  • Experience working in digital advertising
  • Background in consulting