Senior Product & Solutions Marketing Manager

Vizient; Irving (TX); On-site; USD 89,000 - 156,000; Full time

Benefits offered by this job

Comprehensive benefits plan

Job summary

Vizient in Irving, TX seeks a Senior Product Marketing Leader to drive go-to-market for healthcare solutions. You will connect market insights with product strategy, craft differentiated messaging, and coordinate launches that accelerate awareness, pipeline, and revenue.

You will collaborate with product, sales, and enablement teams to build compelling value stories, talk tracks, and buyer-focused content while guiding cross-functional stakeholders toward measurable business impact.

Qualifications

• 5+ years of relevant product marketing experience.
• Experience leading go-to-market for enterprise SaaS/healthcare tech is preferred.
• Strong storytelling, executive communication and content creation skills.
• Ability to influence senior leaders without direct authority.

Responsibilities

• Lead go-to-market strategy for complex healthcare solutions and launches.
• Develop positioning frameworks, messaging, and buyer-focused narratives.
• Manage end-to-end launch planning, readiness, and post-launch evaluation.
• Collaborate with product, sales, and enablement to create talk tracks and battle cards.
• Align campaigns and content with product positioning and commercial priorities.
• Analyze market trends and competitive activity to improve GTM effectiveness.
• Define and track product marketing performance metrics in a fast-paced environment.

Skills

Product marketing

Go-to-market strategy

Stakeholder collaboration

Healthcare domain knowledge

Education

Relevant degree

Job description

Excited to grow your career?

We value our talented employees and instill an environment where you feel engaged, satisfied and able to contribute your unique skills and talents while living and working as your authentic self. We provide extensive opportunities for personal and professional development, building employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

Our people make all the difference in our success.

Summary:

In this role, you will lead go-to-market strategy and execution for high-priority healthcare solutions. You will serve as a strategic individual contributor who connects market insight, buyer needs, product strategy, and commercial priorities into differentiated positioning, compelling narratives, rigorous launch plans, and measurable go-to-market impact. You will partner with cross-functional stakeholders to bring audience, industry, competitive, and customer insights into the commercialization process while helping accelerate awareness, adoption, pipeline growth, and revenue performance.

Responsibilities:

• Lead go-to-market strategy for complex products, solution portfolios, strategic initiatives, major launches, and priority growth areas.
• Develop positioning frameworks, value propositions, portfolio narratives, persona-based messaging, use-case messaging, and differentiated solution stories for healthcare executive and enterprise buying audiences.
• Manage end-to-end launch strategy and execution, including market assessment, launch planning, stakeholder alignment, readiness activities, enablement coordination, and post-launch evaluation.
• Integrate market, buyer, competitive, and customer insights into product strategy, commercialization planning, roadmap discussions, and business prioritization.
• Partner with product management to identify market opportunities, refine product value, define target audiences, and translate capabilities into commercially relevant messaging.
• Collaborate with sales, account management, and enablement teams to create talk tracks, executive conversation guides, battle cards, objection-handling resources, training materials, and buyer-specific value stories.
• Align campaigns, thought leadership, content, events, digital channels, and client communications with product positioning and commercial priorities.
• Analyze market trends, competitive activity, customer feedback, win/loss insights, pipeline performance, launch outcomes, and content utilization to optimize go-to-market effectiveness.
• Influence senior leaders and cross-functional stakeholders through insight-driven recommendations that improve market fit, commercial readiness, launch quality, and business impact.
• Define, track, and communicate product marketing performance metrics while managing multiple high-visibility priorities in a fast-paced, matrixed environment.

Qualifications:

• Relevant degree preferred.
• 5 or more years of relevant experience required.
• Experience in product marketing, solutions marketing, or commercial enablement, preferably within healthcare.
• Experience leading go-to-market strategy for enterprise SaaS, data and analytics platforms, AI-enabled solutions, healthcare technology, advisory solutions, or other complex B2B offerings.
• Proven ability to develop positioning, messaging, product narratives, launch strategies, and enablement resources that drive measurable business outcomes.
• Strong understanding of enterprise sales cycles, complex buying committees, healthcare executive audiences, and buyer journey dynamics.
• Strong analytical and problem-solving skills with the ability to synthesize market research, customer insights, competitive intelligence, sales feedback, and performance data into actionable recommendations.
• Excellent storytelling, written, verbal, presentation, and executive communication skills.
• Ability to influence senior leaders and cross-functional partners without direct authority while balancing strategic thinking and hands‑on execution.
• Willingness to travel.

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Career Framework:

Professional - Senior Associate (P3)

Estimated Hiring Range:

At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $88,900.00 to $155,500.00.

This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here:

http://www.vizientinc.com/about-us/careers