Sr. Product Marketing Manager

eBay; San Jose (CA); On-site; USD 155,000 - 207,000; Full time

Benefits offered by this job

Target bonus

RSUs

401(k) eligibility

Paid time off

Parental leave

Job summary

eBay is seeking a Sr. Product Marketing Manager to lead the C2C seller activation and growth, collaborating with Product, Data, and Marketing to shape strategy and narratives that move private sellers from interest to habitual listers on the platform.

This role drives a full-funnel growth plan, leveraging insights into seller motivations and friction to inform prioritization and launch campaigns, with a focus on conversion, retention, and engagement across global markets.

Qualifications

• 10+ years of experience in Product Marketing or Product Strategy in consumer, online services or marketplace industries.
• Deep end-to-end PMM expertise including audience segmentation, naming, positioning, messaging, and GTM execution.
• Proven ability to influence senior leadership with data-driven recommendations and cross-functional alignment.
• Ability to lead from ambiguity to structure and create scalable frameworks in complex environments.

Responsibilities

• Own the narrative and in-product experience for C2C seller product experiences and drive activation.
• Influence Product Roadmap decisions with seller motivations and friction insights.
• Balance inbound and outbound Product Marketing: market insights, voice of the customer, and go-to-market launches.
• Lead with customer advocacy and build seller personas to inform product roadmap.

Skills

PMM leadership

Go-To-Market

Cross-functional

Data-driven

Job description

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

Sr. Product Marketing Manager

About The Team And Role

Global Product Marketing team at eBay is looking for a strategic, cross-functional Product Marketing leader to drive seller acquisition, activation, and engagement for eBay’s C2C business. This role sits at the center of Product, Data, and Marketing, owning the strategy and narrative that moves private/ C2C sellers from initial interest to successful listers to becoming habitual sellers on eBay platform.

This Product Marketing role would drive a full-funnel growth strategy, with a deep understanding of seller motivations, identifying product experience friction, defining funnel-level priorities, and synthesizing insights across multiple product domains and marketing channels to drive actions that deliver private seller success. As the end-to-end owner of the C2C seller activation and growth journey, this senior PMM drives funnel performance, seller behavior insights, and cross-functional alignment to accelerate C2C growth.

What You’ll Do

• Own the narrative and in-product experience for C2C seller product experiences. Prioritize high-impact opportunities that meaningfully improve customer conversion, retention and engagement. Collaborate with cross- domain PMMs to drive product and value prop enhancements for seller journey
• Influence Product Roadmap Decisions: Advise Product teams on seller motivations, friction points, and behavioral patterns. Use funnel-level insights to shape product prioritization across domains. Connect domain-level product improvements to activation outcomes and long-term seller value
• Inbound and Outbound Product Marketing : In this role, you will balance both inbound and outbound product marketing workstreams. You will drive the inbound strategy by gathering market insights and the "voice of the customer" to influence the product roadmap and develop core positioning. On other hand, your outbound responsibilities will focus on bringing those products to market through high-impact launch campaigns, sales enablement, and compelling storytelling that drives adoption and growth.
• Lead with Customer Advocacy: Be the voice of customers and an expert of personas in the target audience. Influence product roadmap with new/improved experiences based on customer research, competitive analysis, and market trends.

What You Will Bring

• 10+ years of experience in Product Marketing or Product Strategy in consumer, online services or marketplace industry.
• Deep end-to-end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and GTM execution with a strong knowledge of how to connect Product-Market-Fit and Go-to-Market for business impact.
• Demonstrated success in influencing and aligning cross-functional stakeholders and senior leadership; ability to communicate clearly, advocate for data-driven recommendations, and stand confidently behind strategic decisions.
• Proven ability to lead from ambiguity to structure, creating clarity and scalable frameworks in complex, cross-functional environments.

Additional Details

The base pay range for this position is expected in the range below:

$154,800 - $206,700

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Remote roles are not eligible for U.S. visa sponsorship.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [e-mail]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process. To learn how we handle your personal data and use AI responsibly, please visit our Talent Privacy Notice, Privacy Center and AI Hiring Guideline.