Director, Community, Social & Influencer

Ebay; California; On-site; USD 195,000 - 261,000; Full time

Job summary

eBay is seeking a strategic leader to build and scale our Community, Social & Influencer function across the US, with eBay Live as a key focus. You will shape how enthusiasts discover, connect, engage, and transact on the platform, leading a team responsible for social media, creator partnerships, programs, and community initiatives that drive awareness and loyalty.

As Director of Community, Social & Influencer Marketing, you will partner with cross-functional teams across marketing, product,

Qualifications

• Proven experience across social media, influencer marketing, community building, creator partnerships and talent management, affiliate marketing, or related fields.
• Demonstrated success building and scaling social, creator, or community programs for consumer, marketplace, commerce, media, or enthusiast-focused brands.
• Experience creating community growth strategies that drive measurable engagement, retention, advocacy, and commercial outcomes.
• Strong understanding of the creator economy, influencer ecosystems, social platforms, and emerging community-building models.
• Experience leading teams and influencing senior partners across complex, matrixed organizations.
• Strong analytical capabilities with experience using data and insights to optimize programs and demonstrate impact.
• Excellent communication, storytelling, and relationship-building skills.
• Flexibility required in working hours and travel to be able to support key events in person

Responsibilities

• Define and lead eBay's social, influencer, and community strategy across key initiatives, partnering with EU team to build out global framework.
• Build and scale a creator and influencer ecosystem that drives awareness, engagement, and participation across eBay and eBay Live.
• Develop community-led growth loops that convert enthusiasts into advocates, creators, sellers, and repeat buyers.
• Create and implement programs that deepen engagement with collectors, hobbyists, and enthusiast communities both on and off platform.
• Partner closely with eBay Live, Category, Product, Brand, and Growth Marketing teams to drive audience acquisition and demand generation.
• Establish scalable frameworks for creator recruitment, onboarding, activation, retention, and performance management.
• Lead the development of social-first content strategies that authentically connect with enthusiast audiences across key platforms.
• Develop measurement frameworks and critical metrics across community growth, engagement, creator performance, audience development, and business outcomes.
• Hire, mentor, and develop a high-performing team while fostering a culture of experimentation, innovation, and continuous learning.
• Stay at the forefront of creator economy, social commerce, and live commerce trends to identify new growth opportunities.

Skills

Social media

Influencer marketing

Community building

Creator partnerships

Talent management

Affiliate marketing

Data-driven

Communication

Job description

At eBay, we're more than a global ecommerce leader - we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.

About the role:

eBay is seeking a strategic and ambitious leader to build and scale our Community, Social & Influencer function across the US. This role will play a critical part in shaping how enthusiasts discover, connect, engage, and transact across eBay, with eBay Live serving as a key focus.

As Director of Community, Social & Influencer Marketing, you will develop and finalize a growth strategy led by community. It connects creators, influencers, collectors, buyers, and sellers in some of our most passionate categories. You will build and lead a high-performing team responsible for social media, creator partnerships and programs, and community engagement initiatives designed to drive awareness, participation, demand and loyalty.

This is a senior cross-functional leadership role sitting at the intersection of marketing, product, category management, marketing technology, analytics, and eBay Live. The ideal candidate combines critical thinking with hands‑on execution and has a proven track record building communities and creator ecosystems that deliver measurable business impact.

What you will accomplish:

• Define and lead eBay's social, influencer, and community strategy across key initiatives, partnering with EU team to build out global framework.
• Build and scale a creator and influencer ecosystem that drives awareness, engagement, and participation across eBay and eBay Live.
• Develop community‑led growth loops that convert enthusiasts into advocates, creators, sellers, and repeat buyers.
• Create and implement programs that deepen engagement with collectors, hobbyists, and enthusiast communities both on and off platform.
• Partner closely with eBay Live, Category, Product, Brand, and Growth Marketing teams to drive audience acquisition and demand generation.
• Establish scalable frameworks for creator recruitment, onboarding, activation, retention, and performance management.

• Lead the development of social‑first content strategies that authentically connect with enthusiast audiences across key platforms.
• Develop measurement frameworks and critical metrics across community growth, engagement, creator performance, audience development, and business outcomes.
• Hire, mentor, and develop a high‑performing team while fostering a culture of experimentation, innovation, and continuous learning.
• Stay at the forefront of creator economy, social commerce, and live commerce trends to identify new growth opportunities.

What you will bring:

• Proven experience across social media, influencer marketing, community building, creator partnerships and talent management, affiliate marketing, or related fields.
• Demonstrated success building and scaling social, creator, or community programs for consumer, marketplace, commerce, media, or enthusiast‑focused brands.
• Experience creating community growth strategies that drive measurable engagement, retention, advocacy, and commercial outcomes.
• Strong understanding of the creator economy, influencer ecosystems, social platforms, and emerging community‑building models.
• Experience leading teams and influencing senior partners across complex, matrixed organizations.
• Strong analytical capabilities with experience using data and insights to optimize programs and demonstrate impact.
• Excellent communication, storytelling, and relationship‑building skills.
• Flexibility required in working hours and travel to be able to support key events in person

Why This Role Matters

The future of ecommerce will be community‑first, creator‑led, and interactive. This role will help define how eBay builds meaningful relationships with enthusiasts, grows participation in eBay Live, creates new pathways for buyers and sellers to connect around shared passions and be at the center of a marketing transformation focused on driving relevance.

If you're excited by the opportunity to build communities at scale, shape the future of live commerce, and create experiences that bring enthusiasts together, we'd love to hear from you!

Additional Details

The base pay range for this position is expected in the range below:

$195,200 - $260,600

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an "at‑will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Remote roles are not eligible for U.S. visa sponsorship.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [e-mail]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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