Sr. Product Marketing Manager

Finch Turf, Inc.; Minneapolis (MN); Hybrid; USD 99,000 - 154,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Paid time off

401(k) plan

Stock purchase plan

Job summary

SPS Commerce is seeking a Sr. Product Marketing Manager to own go-to-market strategy for a product portfolio. You will translate market insights into positioning, messaging, and programs that drive demand, while partnering with Product Management on pricing and packaging.

This is a high-visibility, strategic role guiding market narratives and customer value. You’ll collaborate with Product, Sales, and Marketing to craft growth strategies, develop launch plans, and create assets that accelerate

Qualifications

• 7+ years of product marketing experience with GTM ownership.
• 3-4 years in market-facing roles delivering presentations and market research.
• Experience influencing pricing, packaging, or product strategy in partnership with Product Management.
• Experience presenting to senior leadership and executives.
• Proficiency with CRM tools such as Salesforce and collaboration platforms.

Responsibilities

• Lead portfolio positioning by defining narratives across product lines.
• Define messaging frameworks for website, campaigns, and content.
• Own ICPs, personas, and buying experience.
• Own competitive counter-positioning and competitive programs.
• Use market intelligence to refine positioning and GTM strategy.
• Develop customer stories through interviews and events.
• Develop and lead integrated GTM for product launches.
• Create sales enablement assets and partner with Sales Enablement.
• Collaborate with Product, Sales, and Marketing on growth strategies.
• Measure program effectiveness and drive improvements.

Skills

Go-to-market strategy

Executive presentation

Pricing strategy

Leadership

Content creation

Public speaking

Cross-functional

Market research

Education

Bachelor’s degree in business or marketing

Master’s degree

Tools

Salesforce

Slack

Basecamp

Microsoft Office

Google Analytics

Marketo

Pardot

Job description

Sr. Product Marketing Manager

United States Remote

Full time

Description:

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued. Join SPS Commerce and be part of a dynamic team that’s transforming the global retail supply chain!

Position Summary:

As a Sr. Product Marketing Manager on our Marketing team, you will own go-to-market strategy for a product line or portfolio, translating deep buyer, market, and competitive expertise into positioning, messaging, and programs that drive demand. This is a strategic, high-visibility role where you'll set the narrative for how we win in market, partner with Product Management on pricing, packaging, and product strategy, and represent the voice of the customer in every go-to-market decision. Success in this role means becoming the company's trusted market expert, improving competitive win rates, accelerating revenue growth, and ensuring every go-to-market investment is grounded in customer and market insight.

What You’ll Do:

• Lead portfolio positioning by defining solution narratives, network messaging, and market architecture across product lines to maximize customer value, cross-sell opportunities, and competitive differentiation
• Define messaging frameworks and content strategy that guide website, campaign, thought leadership, and customer communications
• Define ICP, buyer, and user personas and own the buying experience including deliverables, content, and journey design
• Own competitive counter-positioning and competitive programs by product line, serving as the organization’s go-to expert on the competitive landscape
• Use AI-powered market intelligence, customer insights, competitive intelligence, and analytics to continuously refine positioning, messaging, and go-to-market strategy
• Build market and customer expertise through regular customer conversations and industry events, and use those relationships for customer stories, event speaking, and webinars
• Partner with Product Management on win/loss analysis, competitive intelligence, and pricing, promotion, and packaging decisions, bringing the market and customer perspective
• Develop and lead integrated go-to-market strategy for product launches, translating product innovation into compelling market stories, coordinated plans, and measurable outcomes
• Create messaging, content, and enablement assets that support sales and channel success, partnering with Sales Enablement to deliver training and drive adoption
• Partner with Customer Marketing to identify customer success stories and create compelling case studies, testimonials, and advocacy programs that strengthen product positioning
• Partner with Product, Sales, and Marketing to develop growth strategies that increase acquisition, expansion, retention, and product adoption
• Assess the effectiveness of marketing programs on an ongoing basis, using data to drive changes to sales and marketing processes
• Represent SPS Commerce externally through conferences, webinars, customer events, media opportunities, and presentations

Where You’ll Work:

This role is either hybrid out of one of our offices in Minneapolis, MN, Rogers, AR or open to remote. We Succeed Together through in-person collaboration, balanced with remote work to provide flexibility.

What You’ll Bring:

• Bachelor’s degree in business or marketing and 7+ years of product marketing experience, or Master’s degree and 5+ years; including a demonstrated track record of owning go-to-market strategy for a product line or portfolio
• At least 3-4 years in a market-facing role such as delivering presentations to customers and prospects, conducting competitor analysis, and market research
• Demonstrated experience influencing pricing, packaging, or product strategy decisions in partnership with Product Management
• Experience presenting to senior leadership and executive audiences
• Exceptional ROI-tracking skills with the ability to prove what is and isn’t working
• Strong public speaker, comfortable in front of large and senior audiences, and a solid writer
• Excellent interpersonal and leadership skills to interact with staff, colleagues, cross-functional teams, and third parties, including mentoring junior team members
• Proficiency in Microsoft Office, Project, or Basecamp, and experience with collaboration and CRM tools such as Slack and Salesforce
• Experience owning portfolio or platform-level positioning across multiple product lines preferred
• Experience with pricing and packaging strategy preferred
• Familiarity with marketing automation tools such as Marketo, Pardot, Omniture, and Google Analytics preferred
• Experience in B2B SaaS or a similarly complex, multi-persona buying environment preferred

What We Offer:

At SPS Commerce, we are committed to ensuring that each employee's compensation reflects their unique experiences, performance, and skills in their role. The salary range for this role considers several factors, including education, relevant skills, work history, certifications, location, and more.

The annual salary range for this role is: $99,200 - $153,780. The actual salary offered will be determined based on the factors listed above and may fall anywhere within the range.

SPS Commerce offers a comprehensive package of benefits including health, dental, vision, disability and life insurance, paid time-off, 401(k), health and flexible spending accounts, stock purchase plan and more.

Commitment to our Employees:

At SPS we power connections that drive the world of commerce forward, and our success depends on making strong decisions, fostering innovation, delivering unparalleled customer solutions, and driving outstanding business performance. We achieve this by creating an environment where every employee feels a true sense of belonging. We embrace diversity, equity, and inclusion, ensuring everyone feels accepted, valued, and empowered to make a meaningful impact.

We are committed to affirmative action and equal opportunity in all aspects of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Equal employment opportunity, including veterans and individuals with disabilities.