Sr. Product Manager - Growth

iHerb; California (MO); Hybrid; USD 177,000 - 220,000; Full time

Job summary

iHerb seeks a Senior Product Manager – Growth to own strategy, experimentation roadmap, and execution of growth initiatives across its B2C ecommerce experience. You will drive acquisition, engagement, conversion, retention, and lifetime value across web, app, and owned marketing channels, acting as a full-stack growth thinker who uses data to unlock revenue at scale.

You will run high-velocity experiments to identify friction, translate business goals into product requirements, and partner with

Qualifications

• 7+ years of Product Management or Product Ownership in consumer software or ecommerce.
• Experience in growth, CRO, and lifecycle initiatives for B2C apps/web.
• Bachelor’s or higher in CS/Engineering or related field.

Responsibilities

• Own end-to-end growth strategy focusing on CRO, referrals, and retention.
• Identify and execute high-impact growth opportunities across surfaces and channels.
• Translate goals into product requirements and participate in agile processes.
• Design, deploy, and analyze A/B and multivariate tests across web and app.
• Collaborate with Engineering to build scalable growth features and with Marketing to align traffic with high-converting experiences.
• Partner with Data to define and track North Star metrics and indicators.
• Lead a growth squad, manage backlogs and sprints with high velocity.
• Communicate results and tradeoffs to executives and stakeholders.
• Enable personalization and lifecycle marketing through technology.

Skills

A/B testing

Multivariate tests

Data analysis

Google Analytics

SQL

APIs

Cross-functional teamwork

Agile/Scrum

Communication

UX design awareness

Education

Bachelor's degree in CS/Engineering or related

Information Systems

Tools

Tracking pixels

Event logging

Job description

Overview

The Senior Product Manager – Growth will own the strategy, experimentation roadmap, and execution of growth initiatives across iHerb’s B2C ecommerce experience. This role is accountable for driving measurable improvements in acquisition, engagement, conversion, retention, and lifetime value across web, app, and owned marketing channels. You are a full-stack growth thinker who uses data and insights to unlock revenue and customer value at scale. This is a hands-on role focused on identifying friction in the customer journey and running high-velocity experiments to optimize the funnel.

Responsibilities

• Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics.
• Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels.
• Translate business goals into clear product requirements and participate in agile development processes, including backlog prioritization, sprint planning, and reviews.
• Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics.
• Collaborate with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiences.
• Partner with Data and Analytics to define and track North Star metrics and leading indicators.
• Lead a dedicated or cross-functional growth squad, managing backlogs and sprints with high velocity.
• Communicate results, learnings, and tradeoffs to executive and cross-functional stakeholders.
• Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology.

Knowledge, Skills, and Abilities

• Proven track record of moving the needle in a B2C ecommerce or marketplace environment.
• Expertise in A/B testing and multivariate experimentation to drive data-driven decisions.
• Proficiency in data analysis and interpretation, with experience using tools like Google Analytics, SQL, or similar.
• Comfort working with Engineers on APIs, tracking pixels, and data schemas to ensure clean attribution and event logging.
• Excellent communication skills, with ability to translate technical concepts to non-technical stakeholders.
• Ability to collaborate with Engineering, Design, Marketing, and Data in fast-moving, cross-functional teams.
• Solid understanding of APIs, event-driven architectures, data flows, and system integrations.
• Customer-first and outcomes-driven mindset.
• Experience defining and managing product roadmaps and prioritizing features based on business impact and customer value.
• Strong understanding of UX/UI principles and the ability to contribute to design discussions and wireframes.
• Experience working in an Agile/Scrum development process.

Experience Requirements

• Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, ecommerce, or platform-focused environment.

Education Requirements

• Bachelor’s Degree required. A Computer Science, Engineering, Information Systems, or similar technical degree is preferred.

Compensation

The expected salary range for this role is $177,000.00 - $220,000.00 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.

EEO and Compliance

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.