Sr. Product Manager, Customer Data Platforms

Nbcuniversal3; New York (NY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

NBCUniversal’s Media Group in New York seeks an experienced Product Manager to lead CDP and data platform initiatives across Peacock, SkyShowtime, and NOW Marketing teams. You will translate stakeholder needs into scalable platform requirements and manage the cross‑product backlog.

Collaborate with Decision Science and Engineering to define instrumentation, event schemas, and data feeds, ensuring global standards and on‑time delivery.

Qualifications

• 5-8+ years of product management experience in a CDP, data platform, or martech infra environment.

Responsibilities

• Stakeholder intake & prioritization for CDP requests across Peacock, SkyShowtime, and NOW Marketing teams.
• Translate needs into global, scalable platform requirements across multiple products.
• Manage and prioritize backlog balancing urgency with platform impact and engineering capacity.
• Keep documentation and roadmap status visible across partners.
• Define business requirements for platform instrumentation with Decision Science and Engineering.
• Coordinate delivery milestones, testing, and QA sign-off; act as the bridge between marketing and engineering.

Skills

Product management

CDP

Data platform

Martech

Stakeholder management

Agile/SCRUM

Bridge between marketing & eng

Education

BS/BA

Tools

mParticle

Segment

Adobe CJA

Tealium

Snowflake

Job description

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We're always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we're backed by a culture of respect. We embrace authenticity and inspire people to thrive.

In this role you will:

• Stakeholder Intake & Prioritization

  Serve as the primary point of contact for Peacock, SkyShowtime, and NOW MarTech and Marketing teams, owning all incoming CDP requests and proactively identifying data quality and data collection opportunities to scale our product customer lifecycle and marketing operation efforts.

  Translate those needs into well-structured platform requirements, always with a global lens; solutions need to work across all three products, not just the one making the request.

  Manage and prioritize the backlog, balancing urgency against platform impact and engineering capacity.

  Keep documentation and roadmap status visible and current across all partners.

• Platform Delivery & Cross-Functional Execution

  Partner closely with Decision Science and Engineering teams to define business requirements for platform instrumentation (e.g., event schemas, platform events, and data capture), ensuring alignment with global standards and prioritizing delivery based on business needs.

  Partner with Decision Science on pipeline requirements, new attribute builds, and feed delivery to make sure data flows correctly into downstream systems.

  Own the coordination of delivery milestones, testing, and QA sign-off, acting as the connective tissue between marketing stakeholders and the technical teams who build and operate the platform.

What You Have

• Ability to intake, synthesize, and prioritize requirements from multiple marketing stakeholders across competing products and timelines
• A platform-first mindset - instinct to design solutions that are global and scalable across multiple products rather than solving for one at a time
• Empathy for marketing and growth teams as your primary customers, with curiosity to uncover the underlying need behind every request
• Strong business judgment to balance short-term delivery needs against longer-term platform health and scalability
• Comfort operating in a matrixed environment, building alignment across engineering, data, and marketing stakeholders at various levels of seniority
• Technical curiosity and fluency to engage meaningfully with engineering and data engineering teams without owning the platform directly
• Flexibility to adapt quickly to shifting priorities across a global, multi-product organization
• Self-motivation to manage multiple workstreams simultaneously with tight schedules
• Enthusiasm to be positive, collaborative, and energetic in a fast-moving streaming environment

Qualifications

• 5-8+ years of product management experience, with at least 3 years working within a CDP, data platform, or martech infrastructure environment in a requirements, product, or delivery coordination capacity
• Working knowledge of one or more enterprise CDPs (mParticle, Segment, Adobe CJA, Tealium, or equivalent) sufficient to translate business needs into platform requirements and engage effectively with technical teams
• Strong understanding of platform event schemas, identity resolution, audience segmentation, and data feed architecture
• Proven ability to partner with engineering on instrumentation requirements and with data engineering teams on pipeline and attribute delivery
• Familiarity with downstream activation tools (Braze, Branch, Adtech) and data warehouse environments (Snowflake) is a strong plus
• Experience with Agile/SCRUM software development environments
• Streaming, subscription, or B2C consumer product background preferred
• BS/BA required; technical or data-adjacent background a plus
• Must have the legal right to work in the United States
• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to chang