Sr. Product Manager

Hard Problems; Town of Newark (WI); On-site; USD 126,000 - 137,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) plan

Life and disability insurance

Commuter benefits

Job summary

WebMD's Medscape division seeks a Senior Product Manager to lead advertising products across its physician portals and related sites. You will own the product strategy, define requirements, and partner with editorial, UX, engineering, and marketing to drive revenue and user value.

Candidates should have a bachelor's degree and at least four years in product management, with deep knowledge of ad tech, Scrum/Agile, and strong communication skills.

Qualifications

• Bachelor's degree in Business, Engineering, CS, or related field and at least four years in product management.
• Strong communication and organizational skills with ability to bridge business, editorial, sales and engineering teams.
• Deep knowledge of web and mobile product best practices; experience with ad technologies and ad delivery systems.

Responsibilities

• Lead the advertising product portfolio across Medscape's websites and related apps.
• Gather requirements, ideate with stakeholders, and translate needs into detailed product specs.
• Manage ongoing evaluation, maintenance and optimization of advertising products and delivery infrastructure.

Skills

Advertising product

Product management

Scrum/Agile

Web/mobile product

Communication

Education

Bachelor's degree in Business, Engineering, or Computer Science

Tools

Google Ad Manager

Ad servers

Job description

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org, and Medscape Education, offering engaging, relevant, and credible health and wellness information, personalized health assessment tools, and access to online communities.

The role

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay current with the latest clinical information, learn about new treatment options, earn continuing medical education credits, and communicate with peers. This Senior Product Manager position exists to support the management and development of advertising products across Medscape's portfolio of websites, as well as the management of its advertising delivery infrastructure. You would work across a broad set of stakeholders and teams including editorial, audience engagement, publishing, UX and design, product marketing, engineering, QA, business intelligence, and marketing.

What you would do

You would carry out the full range of product management duties across the advertising product portfolio. This includes product portfolio management, ideation with stakeholders, users, markets, and analytic inputs, and requirements gathering. You would participate in scrum team ceremonies and contribute to documentation and prototype preparation. After launch, you would be responsible for ongoing product evaluation and maintenance. You would translate business, editorial, sales, and engineering needs into clear product requirements, and visualize user experiences by wireframing user interfaces for review with business owners. You would ideate quick and efficient solutions to novel, client-driven business objectives, aggregate data from multiple sources to draw informed conclusions, and interpret data and trends to diagnose problems and formulate effective action plans.

What they are looking for

You would need a bachelor's degree in Business, Engineering, Computer Science, or a related field, along with at least four years of experience in a product management function. Experience gathering and documenting product requirements for development teams, covering business rationale, user needs, and functional specifications, is required. You would need excellent organizational skills and strong communication abilities, with the capacity to translate easily between business, editorial, sales, and engineering teams. A deep knowledge of web and mobile product best practices is expected, as are strong problem-solving, analytic, and decision-making skills.

At least one year of experience working with ad technologies, or supporting pre- and post-sales advertising and ad development, is required. You would need an understanding of ad server technology and the unique challenges associated with ad delivery such as latency and viewability, experience managing and integrating third-party software in support of ad delivery, a solid understanding of the programmatic landscape, and a technical understanding of ad server targeting and delivery. Experience in modern software development methodologies such as Scrum, Agile, Lean, or Kanban is also required.

Preferred qualifications include hands-on experience with Google Ad Manager, experience working across a large organization with multiple sites and stakeholders, familiarity with Google's Core Web Vitals tools and the page experience initiative, and experience with AI tools for building and prototyping.

Working arrangements

The listing does not specify a remote, hybrid, or on-site arrangement, or a particular office location. Commuter and transit benefits are referenced as potentially applicable depending on work location.

Pay and benefits

The salary range for this position is $125,500 to $137,000 per year. The role is also eligible for a discretionary company bonus based on business results.

• Within the first twelve months of employment, you would be eligible to participate in company-sponsored benefit programs including health insurance covering medical, dental, and vision, paid time off including vacation, sick leave, and flexible holiday days, a 401(k) retirement plan with employer matching, life and disability insurance, an Employee Assistance Program, and commuter or transit benefits where applicable. Eligibility for specific benefits may vary based on job classification, schedule, work location, and length of employment.