Sr. Product Manager

WebMD, LLC.; Newark (NJ); On-site; USD 126,000 - 137,000; Full time

Benefits offered by this job

Health Insurance

401(k) Retirement Plan with employer-m

Paid Time Off

Commuter/Transit Benefits

Bonus Eligible

Job summary

WebMD, LLC. is seeking a Senior Product Manager to lead advertising product strategy across its portfolio of sites and manage ad delivery infrastructure. Responsibilities include portfolio management, stakeholder ideation, requirements gathering, and post-launch evaluation.

You will work with editorial, UX, engineering, marketing and BI teams to optimize product performance. The role requires a Bachelor’s degree and 4+ years in product management, with deep knowledge of ad tech, web/mobile best

Qualifications

• Bachelor’s degree in Business, Engineering, Computer Science, or related field.
• 4+ years of work experience in a Product Management function.
• Experience in gathering and documenting product requirements for development teams including business rationale, user needs and functional specifications.
• Strong communication skills and ability to translate between business, editorial, sales, and engineering teams.
• Ability to visualize user experience and wireframe interfaces for review with business owners.
• Knowledge of web and mobile product best practices.
• Ability to interpret data and trends to diagnose problems and create action plans.
• Experience with modern software development methodologies (Scrum/Agile, Lean, Kanban).
• Understanding of ad server technology and challenges in ad delivery.

Responsibilities

• Manage product portfolio and drive ideation with stakeholders across teams.
• Gather requirements from business, editorial, audience engagement, publishing, UX/design, engineering and marketing.
• Lead scrum participation, documentation and prototype work; post-launch evaluation.
• Collaborate with editorial, analytics, sales and tech teams to optimize ad delivery and performance.
• Translate user needs into clear specifications for development teams.

Education

Bachelor’s degree in Business, Engineering, Computer Science, or related field

Tools

Google Ad Manager

Ad server technology

Job description

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Responsibilities:

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

We are seeking a Senior Product Manager to join the team and support the management and development of advertising products for its portfolio of websites as well as management of its advertising delivery infrastructure.

The Senior Product Manager is expected to perform all product management duties including product portfolio management, ideation with stakeholders and teams, users, markets and analytic inputs, requirements gathering, scrum team participation, documentation and prototype preparation and post-launch product evaluation and maintenance. Stakeholders and teams include editorial, audience engagement, publishing, UX/design, product marketing, engineering, QA, business intelligence and marketing.

Requirements:

• Bachelor’s degree in Business, Engineering, Computer Science, or related field
• 4+ years of work experience in a Product Management function
• Experience in gathering and documenting product requirements for development teams including business rationale, user needs and functional specifications
• Possess excellent organizational skills, and be a very strong and confident communicator, able to translate easily between business, editorial, sales, and engineering teams;
• Ability to visualize user experience and wireframe user interfaces for review with business owners
• Ability to ideate quick and efficient solutions to novel, client-driven business objectives
• Deep knowledge of web and mobile product best practices
• Demonstrate strong problem solving, analytic, and decision-making skills, and the ability to interpret data and trends, diagnose problems, and formulate effective action plans to resolve issues
• Prioritize time effectively and manage multiple products simultaneously
• Understanding of ad server technology and the unique challenges associated with ad delivery (latency, viewability, etc.)
• Experience managing and integrating 3rd party software in support of ad delivery
• Ability to aggregate data from multiple sources to draw informed conclusions
• A solid understanding of the programmatic landscape
• Technical understanding of ad server targeting and delivery
• 1 year of experience working with Ad technologies and or supporting pre/post sales ads and/or ad development
• Experience in modern software development methodologies (eg. Scrum/Agile, Lean, Kanban)

Preferred:

• Hands on experience working with Google Ad Manager
• Experience working across a large organization with multiple sites and stakeholders
• Experience with Google’s Core Web Vitals tools and page experience initiative
• Experience with AI Tools for building and prototyping.

Salary range: $125,500.00 - $137,000.00

Bonus Eligible: This position is also eligible for a discretionary company bonus, based upon business results.

Benefits: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.