Sr. Product Line Manager

Helio Outdoors; Stoughton (MA); Presencial; USD 120.000 - 170.000; Jornada completa

Descripción de la vacante

Helio Outdoors is seeking a Senior Product Line Manager to direct and manage the business-critical product assortment, launching new products and developing plans for offerings to increase revenue and margins. The role requires coordination with NPD, industrial design, sales, marketing, finance, sourcing, logistics, and customer service, with travel up to 20%.

The in-office position will be based at our headquarters in Stoughton, MA.

Formación

• Minimum 8 years' product development experience.
• 4-year degree required.
• Experience in sporting goods/brand CPG preferred.
• Strong analytical skills with advanced Excel capabilities (PivotTables, VLOOKUP).

Responsabilidades

• Develop strategic product category roadmap and drive lifecycle from planning to launch.
• Analyze market data and competitive landscape to inform pricing and promotions.
• Lead cross-functional teams across NPD, design, sales, marketing, and finance.
• Collaborate with manufacturers domestically and overseas to introduce innovative products.
• Report progress to management and manage timelines across the stage-gate process.

Conocimientos

Analytical thinking

Cross-functional collaboration

Presentation skills

Excel proficiency

Educación

Bachelor's degree

Herramientas

Excel

Descripción del empleo

Description

Helio Outdoors is more than just a company with history - it's a brand with momentum. We're breathing new life into names you know and love, bringing energy, innovation, and a fresh vision to the outdoor space. It's an incredible journey to be a part of. The Helio family of iconic brands:

Aqua AIRHEAD Yukon Charlie's Inyo Pools Pureline

We serve customers on a worldwide basis through a variety of sales channels including mass merchants, club, value, sporting goods, e-commerce, specialty, and distributors. As the Product Development team expands to meet the demands of today's marketplaces, we are looking for a seasoned professional that can direct and manage the business critical and complex product assortment requirements. The Senior Product Line Manager is responsible for launching new products into the market, developing plans for new product offerings and providing superior value to our customers to increase company revenue and improve margins. This role works closely with a cross functional team that includes NPD, industrial design, sales, marketing, finance, sourcing, logistics and customer service.

Description

Helio Outdoors is more than just a company with history - it's a brand with momentum. We're breathing new life into names you know and love, bringing energy, innovation, and a fresh vision to the outdoor space. It's an incredible journey to be a part of. The Helio family of iconic brands:

Aqua AIRHEAD Yukon Charlie's Inyo Pools Pureline

We serve customers on a worldwide basis through a variety of sales channels including mass merchants, club, value, sporting goods, e-commerce, specialty, and distributors. As the Product Development team expands to meet the demands of today's marketplaces, we are looking for a seasoned professional that can direct and manage the business critical and complex product assortment requirements. The Senior Product Line Manager is responsible for launching new products into the market, developing plans for new product offerings and providing superior value to our customers to increase company revenue and improve margins. This role works closely with a cross functional team that includes NPD, industrial design, sales, marketing, finance, sourcing, logistics and customer service.

The in-office position will be based in our beautiful headquarters in Stoughton MA.

Job Duties/Responsibilities

This Senior PLM position will develop the overall strategy for a product category and research new product options to drive sales and achieve targets. Provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Works closely with sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms of products to promote sales opportunities. Provides effective promotional materials. May develop special arrangements with vendors to enhance product promotions. Supports the product lifecycle management of existing products and new product development projects. Research and monitor competitors' products and client feedback for innovative ideas for products and service offerings. Follows industry developments to identify potential new product opportunities and pricing models. Collaborates with internal teams to evaluate designs for technical feasibility, identify production requirements, and develop marketing plans and roadmap timelines. May evaluate product packaging, labeling, and promotional literature designs for compliance with product and safety specifications and regulatory guidelines.

Essential Responsibilities

• Manage the product line lifecycle from strategic planning to tactical activities. Evaluate ideas and manage the product development process including key milestones from planning to product launch through our stage-gate process.
• Create product specifications, maintain all records, files and samples.
• Prepare and present business plans justifying new product opportunities and lead cross-functional team through the new product development cycle.
• Develop and maintain a thorough understanding of the competitive landscape to include competitive pricing, features, and specs.
• Determine competitive price positioning for current and new products.
• Develop and execute a 3-5-year new product development plan to include price positioning, sales forecast, target cost and margins in line with company growth objectives to improve new product vitality.
• Partner with domestic and overseas manufacturers to launch innovative and superior products each season.
• Demonstrate strong verbal and written communication skills.
• Research existing market conditions and conduct feasibility studies to determine market demand for existing products as well as new products.
• Facilitate communication regarding category products and promotional activities to key functional teams.
• Report weekly to management on milestones and project updates.
• Travel up to 20% to key accounts, vendors, tradeshows, photoshoots and/or factories overseas.

Other duties as assigned.

Requirements

• Possess the ability to work in a team environment with efficient time-management skills and meet targeted goals.
• Identify ways to improve business results and communicate opportunities effectively.
• Strong analytic skills including experience with advanced Excel functions (pivot tables / V-Look-up).
• Ability to work cross-functionally with various teams and stakeholders (including Asia and outside sales representatives) foster teamwork, open communication, and alignment across various functions.
• Minimum 8 years' product development experience.
• Ability to oversee multiple projects and initiatives concurrently.
• Effective communication skills including ability to communicate to different audiences both verbally and in writing.
• Self-motivated with a keen sense of urgency.
• Proven track record of delivering success while operating within a team environment.
• Strong project management skills, including ability to set and adhere to project plans, meet deadlines, prioritize work, follow-up, and manage expectations.
• Will need dynamic presentation skills for internal and external meetings.
• Domestic and international travel will be required.
• 4-year degree required.
• Experience in sporting goods, seasonal toys, or branded CPG product lines is desired.
• Preferred experience in the outdoor sports/recreational consumer products industry.