Sr Product Engineer, Growth Technology - Performance Marketing

Apartment List; San Francisco (CA); Remote; USD 100,000 - 160,000; Full time

Job summary

An established industry player is seeking a Sr Product Engineer to join their Performance Marketing team. In this dynamic role, you will leverage your technical expertise and strategic product thinking to develop scalable marketing solutions that drive growth. Collaborating closely with marketing and data science teams, you'll implement machine learning models and optimize digital marketing efforts. This position offers an exciting opportunity to influence how potential users engage with the company's offerings while enjoying a range of competitive perks and a commitment to diversity and inclusion. If you're passionate about technology and marketing, this role is perfect for you.

Benefits

Medical, Dental, and Vision Coverage

Unlimited Flexible Time Off

Home Office Reimbursement

Health & Wellness Reimbursement

Parental Support

401k Plan

Team Events

Commitment to DEI

Mentorship and Training

Impact and Visibility

Qualifications

• 5+ years in a hybrid product-engineering role with strong software development skills.
• Experience with RESTful APIs and scalable backend services.

Responsibilities

• Develop technical solutions to enhance performance marketing efforts.
• Design and maintain backend services and APIs to support marketing platforms.

Skills

Go

Ruby

TypeScript

React

SQL

Machine Learning

Analytical Skills

Digital Advertising Technologies

Education

Bachelor's Degree in Computer Science or related field

Tools

Google Tag Manager

Appsflyer

GA4

Job description

Sr Product Engineer, Growth Technology - Performance Marketing

Remote

Full-time

As a Sr Product Engineer embedded within our Performance Marketing team, you will bridge the gap between product management and software engineering, driving the development of scalable marketing solutions that power Apartment List’s growth strategy. This blended role requires both strategic product thinking and strong technical expertise to manage essential platforms enabling our digital marketing channels, generating substantial revenue growth through technology innovation. While reporting into the VP of Engineering, working directly with the marketing team and maintaining a product development focus, you'll influence how potential renters discover and interact with Apartment List's offerings across the digital landscape.

Impact

This position's strategic advantage comes from effectively leveraging data insights within our marketing organization. We create adaptable, self-optimizing systems delivering customized experiences by:

• Establishing technological foundations that scale our ability to acquire new users through diverse acquisition channels.
• Collaborating with marketing and data science teams to implement machine learning models that optimize bidding strategies, improve audience targeting, and enhance predictive capabilities for user acquisition and retention.
• Creating technical solutions that turn privacy challenges into competitive advantages in an evolving regulatory landscape.
• Implementing automation systems that increase efficiency, reduce manual work, and accelerate campaign optimization.

Key Responsibilities

• Develop & implement technical solutions to enhance performance marketing efforts, such as intelligent re-engagement systems, predictive audience segmentation, and privacy-conscious tracking mechanisms.
• Design, build, and maintain backend services and APIs in Go, Ruby, and frontend applications in TypeScript, React to support marketing platforms.
• Lead product and engineering initiatives by collaborating with marketing, analytics, and data science teams to implement machine learning models that optimize bidding strategies, audience segmentation, and user engagement.
• Establish experimentation frameworks to rapidly test and iterate on conversion optimizations and automated campaign management.
• Coordinate with engineering and product leadership to prioritize projects that align with business objectives while ensuring scalability and performance.
• Develop automation systems to streamline marketing operations, reduce manual effort, and accelerate decision-making.
• Ensure marketing technology platforms such as Google Tag Manager, Appsflyer, and GA4 integrate seamlessly with internal systems.

What We're Looking For

• 5+ years of experience in a hybrid product-engineering role, software engineering, or a technical product management capacity.
• Strong software development skills in Go, Ruby, TypeScript, and React.
• Experience with RESTful APIs, relational database design, and scalable backend services.
• Deep understanding of digital advertising technologies, attribution models, and performance marketing platforms.
• Familiarity with machine learning concepts and their application in marketing automation and predictive modeling.
• Strong analytical skills, including experience with SQL and marketing performance metrics.
• Experience with server-side tracking implementations, tag management systems, customer data platforms, and conversion APIs (like Meta CAPI).
• Ability to translate marketing goals into technical implementation, through planning, requirements gathering, coding and maintenance, ensuring seamless execution of growth initiatives.
• Experience leading cross-functional projects, managing stakeholders, and driving technical decisions.

Here's the Pay Range:

At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is:

This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.

We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.

Here's what's in it for you (full-time US based employees only; does not apply to contract roles):

Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable).

• Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents.
• Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break.
• Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable).
• Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses.
• Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services.
• 401k Plan: To support you in your individual retirement goals.
• Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups.
• Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission.
• Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development.
• Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business.
• Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes.
• At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.

As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.

Ready to apply?