Sr. Product & Customer Marketing Manager

Incident IQ; Atlanta (GA); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Life Insurance

401(k) Match

Paid Time Off

Job summary

Incident IQ, LLC, an Atlanta-based leading workflow platform for K-12 districts, seeks a Senior PMM to drive product marketing, GTM strategy, and customer advocacy. You will shape value propositions, lead AI-driven workflows, and partner with CS to showcase ROI through compelling case studies and references.

You will own messaging frameworks, release readiness, and an autonomous PMM agent while aligning with Product Enablement, CS, and Marketing to scale impact across product lines.

Qualifications

• 5–8+ years in B2B SaaS Product Marketing, GTM Operations, or Customer Marketing.
• Ability to design scalable product marketing processes.
• Strong PMM fundamentals: messaging, positioning, storytelling.
• Excellent interviewing and copywriting to translate outcomes into case studies.
• Collaborate with CS teams to scale content and processes.
• Experience with AI tools and automation workflows.

Responsibilities

• Foundational Messaging, Positioning & GTM Architecture: author value propositions and messaging hierarchies.
• Co-Design the GTM Release Engine with R&D and CS leadership.
• In-App & Public Release Strategy to minimize notification noise.
• Build & Supervise the Autonomous Digital PMM (AI Agent).
• Quality control of AI-generated docs, changelogs, and digests.
• AI Workflow Scaling to 3x–5x throughput.

Skills

B2B SaaS Product Marketing

GTM Operations

Customer Marketing

Builder Mindset

PMM Fundamentals

Advocacy & Content Mastery

CS Collaboration

AI & Automation Tools

Tools

SlapFive

Job description

Sr. Product & Customer Marketing Manager

Company Overview:

About Us:
Atlanta-based Incident IQ is the leading workflow management platform built exclusively for K-12 districts. Trusted by over 2,000 districts, Incident IQ powers mission-critical services for more than 12 million students and educators nationwide. By connecting technology and operational workflows, Incident IQ enables schools to streamline processes, reduce administrative burdens, and focus on what matters most: supporting students.

Purpose:
Incident IQ is committed to creating a future where every K-12 district operates with seamless efficiency. When operations are unified on a single platform, districts gain the clarity and control needed to build a stronger foundation for student success. We’re focused on delivering the tools, support, and partnerships that help make that vision a reality.

Mission:
Incident IQ is on a mission to eliminate the friction of disconnected systems and clunky workflows that slow schools down. We’re reimagining the critical work that happens behind the scenes, bringing visibility, efficiency, and impact to the processes that keep classrooms running. By streamlining the complex, automating the routine, and surfacing the insights that matter most, we can create the conditions for educators to teach, students to thrive, and districts to shape the future of education.

Role Overview

As the Senior PMM you will be the operational builder, messaging strategies and customer champion within the Product Marketing team. In an environment where engineering output is accelerating rapidly, your mission is to help design and revolutionize how we bring products to market—building a modern, frictionless release engine, managing customer change, and amplifying customer proof into our growth engine.

While building our GTM release machine, you will remain grounded in core product marketing fundamentals. You will own value-positioning frameworks, messaging hierarchies and benefit-driven narratives. You will sit at the critical intersection of Product Enablement, Customer Success (CS), and Marketing: establishing scalable release frameworks, building and supervising our autonomous Digital PMM Agent, turning customer success into compelling brand evidence (case studies, references, advocacy), and serving as a key partner to our customer-facing CS team.

Key Responsibilities

Foundational Messaging, Positioning & GTM Architecture

• Value Positioning & Messaging Frameworks: Author foundational value propositions, messaging hierarchies, and feature positioning guides that translate complex software capabilities into clear, benefit-driven narratives for sales, CS, and customers.
• Co-Design the GTM Release Engine: Partner with Product Enablement (R&D) and CS leadership to co-design and refine our GTM release framework - establishing clear communication tiers, release SLAs and launch readiness gates that balance engineering velocity with customer absorption limits.
• In-App & Public Release Strategy: Help define the strategy for low-friction release channels (such as live in-app changelogs and public updates) that enable organic feature discovery and eliminate notification noise.
• Build & Supervise the Autonomous Digital PMM: Design, experiment with, and oversee our virtual team member (AI Agent) tasked with automated competitive intelligence sweeps, release readiness checklist audits
• Human-in-the-Loop Quality Control: Review, polish and approve AI-generated documentation, changelogs and competitive digests in minutes, ensuring brand tone, value narrative, and strategic positioning remain top-tier.
• AI Workflow Tinkering & Scaling: Continuously experiment with internal prompt workflows, AI agents, and modern GTM tools to scale team throughput by 3x–5x and automate repetitive junior tasks.

3. Customer Advocacy & Evidence Engine

• Advocacy Program Ownership (SlapFive): Own and expand our customer reference engine (SlapFive) to build an active, organized network of referenceable district leaders, champions, and power users.
• Customer Success Stories & Case Studies: Uncover, interview and produce high-impact customer stories, ROI metrics, video testimonials, and renewal evidence collateral across all product lines.
• District Review & Renewal Collateral: Partner with CS and Account Management to create standardized "Value Delivered" templates, QBR decks, and renewal assets to demonstrate clear platform ROI during customer review meetings.

4. Internal Voice of Customer & Touchpoint Journey Mapping

• Internal Customer Champion: Synthesize feedback, adoption trends, and friction points from CS interactions, support logs and community discussions to actively inform Product Management roadmap priorities.
• Customer Journey Mapping: Map customer touchpoint channels (in-app banners, emails, webinars, CS calls) to prevent notification fatigue and protect customer trust during high-velocity rollouts.

5. Strategic CS Partnership & Customer Change Management

• Primary CS Alignment Partner: Serve as the main PMM bridge to our Customer Success team. Understanding their high-touch workflows and aligning on release schedules, messaging, and enablement.
• Support CS Program Content Engine: Partner with CS to power their existing engagement programs (Lunch & Learns, customer webinars, Level-Up sessions, and Community updates) by delivering polished presentation decks, messaging templates, and demo scripts.

Required Experience & Critical Skills

• Experience: 5–8+ years in B2B SaaS Product Marketing, GTM Operations, or Customer Marketing, ideally in multi-product platforms.
• Builder & Tinkerer Mindset: A passion for building systems from scratch, solving ambiguous operational problems, and establishing repeatable frameworks out of complexity.
• Core PMM Fundamentals: Strong background in product messaging, competitive positioning, value proposition development, and multi-channel storytelling.
• Advocacy & Content Mastery: Exceptional interviewing and copywriting skills with a proven track record of translating complex customer outcomes into human, value-driven case studies and reference programs.
• CS Collaboration & Empathy: Proven ability to partner deeply with high-performing, customer-centric CS teams - respecting their customer relationships while helping them scale through better content and process.
• AI & Modern Tool Literacy: High comfort experimenting with AI tools, LLM prompts, and automation workflows to streamline operational tasks.

What makes Incident IQ different:

• We facilitate whole-person growth where employees can develop personally as well as professionally.
• We offer an energetic and collaborative environment; everyone’s opinion matters!
• We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE!
• We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta!

Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO).

Incident IQ is an Equal Opportunity Employer

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Incident IQ’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.