Sr Principal Inside Sales Representative

Cadence Design Systems; United States; On-site; USD 150,000 - 200,000; Full time

Job summary

Cadence Design Systems is seeking a Senior Principal Inside Sales Representative in California to accelerate revenue growth across strategic accounts. You will own complex enterprise opportunities, develop account plans, build executive relationships, and collaborate with field sales, engineering, and marketing to align Cadence solutions with customer business goals.

The role demands a proven track record in large-scale B2B SaaS/engineering software sales, strong forecast accuracy, and

Qualifications

• Bachelor's degree in Business, Engineering, Marketing, or related field, or equivalent sales experience.
• 4+ years of successful B2B sales, inside sales, account management, or business development experience.
• Demonstrated track record of consistently achieving and exceeding revenue targets.
• Experience managing large, complex enterprise opportunities and multi-stakeholder sales cycles.
• Exceptional account planning, opportunity management, forecasting, and pipeline development skills.
• Strong executive presence with excellent presentation, consultative selling negotiation, and communication abilities.
• Proven ability to influence cross-functional teams and drive business outcomes without direct authority.
• Proficiency with SFDC systems, Microsoft Outlook, Copilot, forecasting tools, and sales analytics.
• Experience selling SaaS, EDA, semiconductor, or engineering software solutions.
• Industry experience preferred relating to: Cadence, OrCAD, Virtuoso, Ansys, Altium, Siemens Mentor Graphics, Solidworks, PTC OnShape.

Responsibilities

• Drive revenue growth across assigned strategic accounts and territories.
• Develop and execute comprehensive account and opportunity plans.
• Identify, qualify, and advance complex sales opportunities through the entire sales cycle.
• Build executive-level relationships with customers and key stakeholders.
• Lead territory planning, whitespace analysis, and pipeline development initiatives.
• Maintain forecast accuracy and provide clear visibility into business risks and opportunities.
• Collaborate with field sales, technical teams, and business units to align customer solutions with business objectives.
• Champion SFDC discipline, sales process adoption, and best practices.
• Act as a subject matter expert for products, solutions, competitive positioning, and target markets.

Skills

B2B sales

Inside sales

Enterprise sales

Forecasting

Executive communication

Leadership

Cross-functional influence

SaaS sales

EDA software

Semiconductor industry

Sales analytics

Education

Bachelor's degree or equivalent

Tools

SFDC (Salesforce)

Copilot

Outlook

Job description

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Senior Principal Inside Sales Representative

The Senior Principal Inside Sales Representative is a senior individual contributor responsible for driving significant revenue growth, managing complex strategic opportunities, and serving as a trusted advisor to customers, field sales teams, and internal stakeholders. This role leads high-impact sales initiatives, develops account penetration strategies, and influences business outcomes through deep industry knowledge, strong customer relationships, and disciplined opportunity execution. The Senior Principal ISR is expected to identify and accelerate large-scale opportunities, and help with target account strategies. This individual partners closely with Account Executives, Technical Specialists, Business Development, Marketing, and Sales Leadership to maximize pipeline generation, forecast accuracy, and revenue attainment. This position is a newer role within the Systems Products Inside Sales Team at Cadence. You will be responsible for engaging with prospects and customers across multiple Cadence products including PCB design, computational fluid dynamics (CFD), RF/Microwave, Signal and Power Integrity, and other CAE workflows.

Key Responsibilities

• Key Responsibilities Drive revenue growth across assigned strategic accounts and territories.
• Develop and execute comprehensive account and opportunity plans.
• Identify, qualify, and advance complex sales opportunities through the entire sales cycle.
• Build executive-level relationships with customers and key stakeholders.
• Lead territory planning, whitespace analysis, and pipeline development initiatives.
• Maintain forecast accuracy and provide clear visibility into business risks and opportunities.
• Collaborate with field sales, technical teams, and business units to align customer solutions with business objectives.
• Champion SFDC discipline, sales process adoption, and best practices.
• Act as a subject matter expert for products, solutions, competitive positioning, and target markets.

Success Metrics

• Quota attainment and revenue growth
• Pipeline creation and conversion rates
• Forecast accuracy
• Strategic account penetration
• Cross-sell and upsell performance
• Customer retention and expansion

Ideal Candidate Profile

• Ideal Candidate Profile Proven track record of consistently exceeding sales targets.
• Strong experience managing large, complex enterprise opportunities.
• Exceptional account planning and sales execution skills.
• Ability to influence without authority across multiple teams.
• Strong presentation, negotiation, and executive communication skills.
• Demonstrated leadership and mentoring capabilities.
• Data-driven approach to forecasting, pipeline management, and business planning.

Qualifications

• Qualifications Bachelor's degree in Business, Engineering, Marketing, or a related field, or equivalent sales experience.
• 4+ years of successful B2B sales, inside sales, account management, or business development experience.
• Demonstrated track record of consistently achieving and exceeding revenue targets.
• Experience managing large, complex enterprise opportunities and multi-stakeholder sales cycles.
• Exceptional account planning, opportunity management, forecasting, and pipeline development skills.
• Strong executive presence with excellent presentation, consultative selling negotiation, and communication abilities.
• Proven ability to influence cross-functional teams and drive business outcomes without direct authority.
• Proficiency with SFDC systems, Microsoft Outlook, Copilot, forecasting tools, and sales analytics.
• Experience selling SaaS, EDA, semiconductor, or engineering software solutions.
• Industry experience preferred relating to: Cadence, OrCAD, Virtuoso, Ansys, Altium, Siemens Mentor Graphics, Solidworks, PTC OnShape Ability to operate independently in a fast-paced, results-oriented environment while maintaining a high level of professionalism and accountability.

Salary & Compensation

The annual salary range for California is $150,000 to $200,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location.

Benefits

Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.

Equal Employment Opportunity

Equal Employment Opportunity Policy: Cadence is committed to equal employment opportunity throughout all levels of the organization. Read the policy. We welcome your interest in the company and want to make sure our job site is accessible to all. If you experience difficulty using this site or to request a reasonable accommodation, please contact [e-mail]. Cadence participates in the E-Verify program in certain U.S. locations as required by law. Download More Information on E-Verify (64K). Privacy Policy: Job Applicant If you are a job seeker creating a profile using our careers website, please see the privacy policy.

Cadence plays a critical role in creating the technologies that modern life depends on. We are a global electronic design automation company, providing software, hardware, and intellectual property to design advanced semiconductor chips that enable our customers create revolutionary products and experiences. Thanks to the outstanding caliber of the Cadence team and the empowering culture that we have cultivated for over 25 years, Cadence continues to be recognized by Fortune Magazine as one of the 100 Best Companies to Work For. Our shared passion for solving the world’s toughest technical challenges, our dedication to pushing the limits of the industry, and our drive to do meaningful work differentiates the people of Cadence. Cadence is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.