Sr. Premium Sales Manager | Nebraska

ASM Global Group; Lincoln (NE); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Vacation

401k Plan

Job summary

Legends Global is leading a landmark premium seating initiative at Memorial Stadium in Lincoln, Nebraska. The Sr. Premium Sales Manager will drive new business, engage donors, and convert prospects into premium seating commitments.

The role requires prospecting, on-campus presentations, and high-level client engagements with a focus on five-to-six figure deals. The position emphasizes results, teamwork, and a flexible schedule to support events and game days.

Qualifications

• Bachelor's Degree required.
• 4+ years of sales experience preferred.
• Experience selling five- and six-figure deals in sports/entertainment preferred.
• Excellent relationship-building and interpersonal skills.
• Strong verbal and written communication skills.
• Ability to manage multiple tasks in a fast-paced environment.

Responsibilities

• Execute face-to-face meetings on/off campus to present the project and secure seating commitments.
• Utilize the Preview Center for on-campus sales presentations.
• Prospect and cultivate new leads through creative methods and partner leads.
• Conduct sales conversations via phone, in-office, and stadium meetings.
• Nurture relationships with clients through events and meetings.
• Provide high-end service for Premium Season Ticket Holders, including renewals and contracts.
• Enter CRM with all prospect and customer data.
• Meet or exceed new business sales goals for premium seating.
• Serve as an internal/external expert on stadium enhancements and amenities.
• Work non-traditional hours, weekends, events, and game days.
• Maintain activity levels and progress toward goals.

Skills

Relationship Building

C-level Engagement

Sales Experience

Negotiation

Communication Skills

Time Management

Team Player

Prospecting

Education

Bachelor's Degree

Tools

CRM Software

Job description

ABOUT THE ROLE

The Sr. Premium Sales Manager is primarily responsible for driving revenue and hitting sales goals, and will lead new business generation for the new premium seating in Memorial Stadium at the University of Nebraska. The Sr. Premium Sales Manager is responsible for engaging and converting existing donors and ticket holders, while also identifying new prospects interested in purchasing premium seating. This position will be focused on prospecting, appointment setting, executing on-campus and out of office sales presentations and securing premium seating commitments.

The Sr. Premium Sales Manager should be results driven, possess an optimistic team-first attitude and a desire to be the best. We are seeking an experienced team member with a positive, results-oriented approach to sales and VIP experiences, who can communicate clearly across all platforms and work diligently to identify and convert new ticket members. The Premium Sales Manager will work under the guidance of the Senior Director of Ticketing & Premium.

ABOUT THE PROJECT

Nebraska Athletics is embarking on one of college sports’ most ambitious modernization initiatives—a $600 million renovation of the iconic Memorial Stadium in Lincoln, Nebraska. This multi-generational transformation will redefine the fan experience for one of college football’s most passionate fanbases while establishing new revenue benchmarks for collegiate venues. Legends Global has been selected as the strategic partner to maximize this historic investment, and we seek exceptional leaders to drive this transformational moment for Nebraska Athletics.

WHAT YOU’LL DO (KEY RESPONSIBILITIES)

• Execute face-to-face meetings, both on and off campus, to share overview of project, new premium seating opportunities, and secure seating commitments
• Utilize the Preview Center to host on-campus sales presentations
• Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner organization
• Conduct sales conversations via phone presentations, in-office meetings/sales center presentations, and meetings at stadium
• Entertain and nurture relationships with clients and prospects through creative means including, but not limited to: networking events, speaking engagements, one-on-one dinners/lunches, prospect sampling at games, seat visits at games, open houses at stadium, and outside meetings
• Provide high end service for our Premium Season Ticket Holders, including but not limited to: renewals, collection of payments, receiving executed seating contracts, cross selling as needed
• Enter all pertinent prospect and customer information in CRM platform for efficient reporting and historical purposes
• Meet or exceed all individual and team new business sales goals associated with the new premium seating products
• Serve as the expert both internally amongst Nebraska Athletics and externally with all sales prospects on all elements of the various stadium enhancements and premium seating amenities
• Must be willing to work non-traditional hours, weekends, events and game days
• The candidate will be accountable for certain levels of activity (calls made/appointments set) and goals

WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)

• Bachelor’s Degree
• 4+ years of prior sales experience is preferred
• Prior experience selling five and six figure deals in the professional or collegiate sports and entertainment industry is preferred
• Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with internal and external clients at all levels of an organization
• Excellent interpersonal verbal and written communication skills a must
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously while remaining organized, efficient and calm under pressure
• Ability to prioritize and meet competing deadlines independently
• Proven ability to work collaboratively in a team-oriented environment
• Effectively engage with donors and C-level clients
• Resourceful, innovative and forward thinkingStrong time management and organizational skills with attention to detail
• Candidate should possess an optimistic team-first attitude, as well as a competitive desire to be the best

KEY ATTRIBUTES

• Results-driven seller with a competitive desire to be the best.
• Optimistic, team-first professional who thrives in a collaborative sales environment.
• Trusted relationship-builder comfortable engaging donors and senior decision-makers.
• Resilient and adaptable, operating with energy and composure in a high-visibility setting.

WORK ENVIRONMENT; TRAVEL

• This role operates in a dynamic, client-facing environment with regular interaction across university, venue, and corporate stakeholders.
• The position is expected to be based in or closely connected to Lincoln, Nebraska , with onsite presence required to support the project and client partnership.
• Travel and schedule flexibility are required based on business needs, stakeholder meetings, project milestones, and event-related demands, including non-traditional hours and game days.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

DEPARTMENT

Global Sales

REPORTS TO

Senior Director, Ticketing & Premium

ABOUT LEGENDS GLOBAL

Legends Global is the premier partner to the world’s most iconic live events, venues, and brands. We power unforgettable experiences through a fully integrated suite of premium services—delivered seamlessly through our white-label model to keep our partners front and center.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale and expertise across every touchpoint—from feasibility and consulting to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

Our culture is built on respect, ambition, collaboration, and bold action. We’re committed to creating an inclusive environment where every team member can bring their authentic self, make a meaningful impact, and build a lasting career.

At Legends Global, winning isn’t occasional—it’s intentional. We succeed because of our people: elite performers who know that every victory is earned together. If you thrive in high-performance environments and want to help shape the future of sports and entertainment, this is where you belong.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under theabove headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.