Sr. PLG Growth Marketing Manager

Rebrandly; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Uncapped PTO

Birthday off

Medical, Dental, Vision insurance

401(k) with company match

Fully remote with flexible hours

Job summary

Rebrandly is hiring a Sr. Growth Marketing Manager to own the path from paid click to paying self-serve customer. This product-led-growth role combines testing across pricing, landing, and sign-up pages with ownership of Google Ads performance and funnel optimization.

You will run a structured testing program, maintain GA4/GT M, and write copy for ads and landing pages. The candidate will have 5–8 years in B2B SaaS growth marketing and a proven testing track record.

Qualifications

• 5–8 years in growth or performance marketing at a B2B SaaS with self-serve signup.
• Hands-on Google Ads experience and testing track record.
• Fluency with GA4 and GTM; experience with Mixpanel or Amplitude is a plus.
• Strong copywriting for ads and landing pages.

Responsibilities

• Own the path from paid click to paying self-serve customer.
• Design, launch, and analyze pricing, landing, and sign-up tests.
• Manage Google Ads performance with a focus on CPA/paid subscription.
• Diagnose self-serve funnel gaps and run tests to close them.
• Maintain GA4/GT M hygiene and dashboards for signup-to-paid metrics.
• Write effective ad and page copy for paid campaigns.

Skills

Google Ads management

GA4

GTM

Webflow

A/B testing

Copywriting

Pricing & packaging

Product analytics

Tools

GA4

GTM

Job description

Rebrandly is a link intelligence and analytics platform that helps businesses create, share, and track branded short links, so marketing teams can see which campaigns actually drive results, not just clicks. Businesses use Rebrandly to keep their branding consistent across every link they share, whether it's in a social post, text message, or QR code. It also gives them visibility into how those links are performing and who's clicking them.

Rebrandly is a fully remote company with employees across the US and Europe, and our platform is trusted by millions of users worldwide, including global brands like Versace, Toyota, PayPal, and Zillow.

About the Role

We're looking for a Sr. Growth Marketing Manager to own the path from paid click to paying self-serve customer. This is a hands-on, product-led-growth and conversion role: you'll run the testing program across our pricing, landing, and sign-up pages, own our Google Ads performance as a primary acquisition channel, and dig into where prospective customers are dropping off between signup and first payment. You'll report to the VP of Marketing and work closely with Product and Design.

What You'll Own

Website conversion testing. Design, launch, and read the results of a structured, repeatable testing program across pricing, landing, and sign-up pages. You'll partner with a contractor or designer for the Webflow build work itself, but you own the test roadmap, hypotheses, and results.

Paid search performance. Own Google Ads results. You'll be judged on cost-per-signup and cost-per-paid-subscription, not on clicks or impressions.

Self-serve funnel diagnosis. Find where the gap is between signup and first payment, understand why prospective customers stall there, and design and run the tests that close it.

Tracking and reporting hygiene. Keep our GA4 and GTM implementation clean and trustworthy, and maintain the dashboards that give the team real visibility into signup-to-paid performance.

Ad and page copywriting. Write and iterate on the copy that goes into paid ads and the pages they land on. This is a role where you write the copy yourself rather than briefing it out.

What We're Looking For

• 5 to 8 years of growth or performance marketing experience at a B2B SaaS company with a real self-serve signup motion, gained in-house rather than purely on the agency side.
• Hands-on experience running Google Ads campaigns yourself, not just reviewing an agency's work.
• A real testing track record: campaigns and page tests you've actually run, with results you can speak to in detail.
• Fluency in GA4 and GTM, plus a product analytics tool such as Mixpanel or Amplitude.
• Strong ad and landing page copywriting skills.
• Comfort working in Webflow or a similar CMS, or directing a contractor or designer who handles the build.

Nice to Have

• Experience with a self-serve funnel that's partly fed by sales, where some leads convert through a hybrid motion rather than a purely self-serve one.
• Experience designing or running pricing and packaging tests.
• SQL and Metabase (or a similar BI tool) fluency for pulling your own data.

Why Join Our Team:

• Rebrandly provides its full-time US employees with comprehensive benefits, including:
• Uncapped, flexible PTO
• Enjoy your birthday off as a floating holiday
• Company winter holiday closure the week between Dec 25- Jan 01
• Medical, Dental, and Vision health insurance plans with 90% company contribution towards premiums for both employees and dependents
• Supplemental company-paid benefits include STD, LTD, Life and AD&D Insurance, OneMedical membership, and Talkspace
• HSA, FSA, and supplemental life insurance options available
• Roth and Traditional 401(k) plans with company match
• Professional development budget for continued learning
• Fully remote work environment with flexible hours
• Collaborative team culture with significant autonomy and ownership
• Opportunity to make a direct impact on company growth and customer success

Rebrandly is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Rebrandly does not sponsor work authorization needs; candidates must have proper work authorization to work in the United States, without sponsorship.