Sr Partner Marketing Specialist

Nintendo; Redmond (WA); Hybrid; USD 108,000 - 174,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) matching

Paid time off

Job summary

Nintendo of America in Redmond, WA is seeking an experienced marketing partnerships professional to drive consumer programs and collaborate across functions. You will build strong partner relationships and assess opportunities to maximize brand value, ROI, and market impact.

The role requires leading cross-functional teams, delivering strategic recommendations, and managing pipelines from concept to post-analysis, with a comprehensive benefits package and a hybrid work arrangement.

Qualifications

• Develop and execute consumer-facing marketing programs and strategic partnerships across multiple functions.
• Build and maintain partner relationships to drive brand value and marketing execution.
• Evaluate partnership opportunities and develop recommendations aligned with marketing and business strategies.
• Lead partner outreach, relationship development, and discussions to identify strategic opportunities.
• Manage partnership pipelines and oversee execution from concept to post-program analysis.
• Develop and present business cases, project plans, and leadership-ready recommendations.

Responsibilities

• Develop and implement cross-functional consumer marketing programs and partnerships.
• Foster partner relationships to drive brand value and alignment with Nintendo standards.
• Assess partnership opportunities and recommend strategies for marketing impact.
• Lead outreach and negotiations to advance strategic partnerships.
• Manage the partnership pipeline and oversee execution from concept through analysis.
• Prepare senior-management presentations and ROI-focused business cases.

Skills

Partnership development

Negotiation

Brand marketing

Cross-functional collaboration

Strategic thinking

Communication

Project management

Education

Undergraduate degree in Marketing, Communications, Business Administration

Job description

Nintendo of America

About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home.

Summary

The Strategic Initiatives (SI) IP Team is dedicated to creating smiles through authentic experiences that invite everyone to engage with Nintendo characters and worlds. We act as one global team, stewarding the Nintendo brand and IP working in close partnership with our global teams and headquarters in Kyoto, Japan.

The Entertainment and Partner Experiences team in SI manages global IP partner marketing, retail strategy, merchandise programs, and cross-functional development and execution for licensed merchandise and global entertainment experiences from partners such as LEGO, Hasbro and NBCUniversal.

Description Of Duties

• Develop and execute consumer facing marketing programs and strategic partnerships programs across multiple business functions, driving collaboration, communication, and alignment among cross-functional stakeholders.
• Build and maintain partner relationships to drive brand value, alignment, and marketing execution in line with Nintendo standards through creative and logistical problem solving.
• Evaluate partnership opportunities and develop recommendations that support marketing and business strategies.
• Lead partner outreach, relationship development, and partnership discussions to identify and advance strategic opportunities.
• Manage partnership pipelines, prioritize initiatives, and oversee execution from concept through post program analysis.
• Develop and present to senior management business cases, project plans, and recommendations for leadership approval, considering brand impact and ROI.
• Develops partnership concepts and opportunities aligned with business and intellectual property strategies, and oversees creative asset development and approvals with internal teams and partners as assigned.
• Collaborate with internal cross-functional teams to drive activation and brand awareness on Nintendo channels where appropriate.
• Coordinate internal and external stakeholders, facilitate meetings, and provide project updates to ensure alignment and follow through.
• Strong understanding of marketing best practices and consumer trends for major IP
• Experience working in entertainment marketing (movies, music, theme parks or similar areas) preferred
• Previous experience reviewing assets to ensure they meet approval standards

Summary Of Requirements

• Minimum 5 years experience in agency or corporate marketing, business development or related/transferable consumer marketing experience.
• Proven record of leading and resolving complex business negotiations with positive results.
• Proven record of coordinating efforts for successful fully-integrated national brand partnerships and consumer promotions (or similar brand marketing experience) with significant market/consumer impact.
• Effective communication skills: ability to ask probing questions, listening to learn and reading/adjusting communication approach based on the audience and situation.
• Critical thinker able to identify action items and interdependencies, with a strong creative mindset.
• Proven ability to understand promotional strategies and tactics to ensure feasibility of core ideas.
• Ability to manage details, competing priorities and work both independently as well as in cross-functional team dynamic.
• Requires in-depth conceptual and practical knowledge in own job family and basic knowledge of related job families.
• Requires in-depth knowledge in own job family and basic knowledge of related job families.
• Undergraduate degree in Marketing, Communications, Business Administration, or equivalent work experience.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role.

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes the base pay range listed below, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off.

Pay Range

$108,450—$173,550 USD