Sr Outbound Marketing Manager, AHS Performance Marketing

Amazon; New York (NY); On-site; USD 112,000 - 187,000; Full time

Job summary

An established industry player is seeking a talented Email Marketing Manager to lead the strategy and execution of the Email channel for its Health Services division. This role involves developing customer messaging, managing marketing experiments, and collaborating with various teams to enhance customer engagement. You will play a pivotal role in influencing senior leadership and driving business goals through innovative marketing strategies. If you're passionate about leveraging data to improve customer experiences and thrive in a dynamic environment, this opportunity is perfect for you.

Qualifications

• 6+ years of professional marketing experience required.
• Experience using data and metrics to drive improvements.

Responsibilities

• Own AHS Email Marketing Strategy and Execution to drive business goals.
• Develop, report, and improve email channel performance metrics.

Skills

Email Marketing Strategy

Data Analysis

Cross-functional Marketing

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce

Tableau

Microsoft Excel

Job description

Sr Outbound Marketing Manager, AHS Performance Marketing

Job ID: 2935533 | Amazon.com Services LLC

Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy. We use design, service and technology to provide the best possible customer experience and change the way people think about healthcare.

The AHS Performance Marketing Team is seeking a talented, customer-obsessed, Email Marketing Manager to own the strategy and execution for the Email channel. In this role you will be the single threaded owner for the Email channel for specific AHS businesses. You will develop the customer messaging, value proposition, channel strategy, forecast, and then lead execution with various channel leads. You will hold a high bar for measurement of marketing activities and will define success metrics, measurement methods and reporting processes for your efforts. The candidate is expected to understand Email marketing strategy as well as operations, having hands-on experience working on SFMC or other Email Marketing platforms, is well aware of Email best practices, as well as using various tools to improve both the design and content, targeting optimization for this channel. You will be working on analyzing email marketing performance and will also own the entire experimentation roadmap, along with leading multiple VP level goals and influencing 2 or more STEAM Goals. You will be responsible for representing the channel in Director and VP reviews and will channel goals.

In addition, you work extremely effectively in a matrix organization, influence partner teams to align on strategy and secure high performing placements, develop win-win partnerships with other teams and write documents to influence and align senior leadership. There is a lot of opportunity to expand the scope of this role and advance your career objectives.

This is a highly visible position and you will have the opportunity to engage and work with Directors and Sr. Managers across AHS and influence VPs.

#everydaybetter

Key job responsibilities

1. Own AHS Email Marketing Strategy and Execution to drive business goals
2. Build new mechanisms to simplify workflows
3. Build Email marketing calendars and forward looking plans, with internal business, product and tech partners
4. Develop, deliver and measure marketing experiments and programs to drive AHS customer adoption and engagement
5. Work closely with Creative and Design partners to experiment, document and share learnings
6. Represent AHS Performance Marketing in key business reviews including operating planning reviews and quarterly and monthly business reviews
7. Develop, report, and continually improve email channel performance metrics

A day in the life

You will build and develop the email marketing for AHS. This will include working closely with marketers, product, design, tech and BI teams across AHS to grow adoption and engagement for OneMedical, Amazon Clinic, and Amazon Pharmacy. This includes developing learnings that help understand customer behavior and what most engages our customers and reflect this in your marketing strategy and tactics. You will engage with senior leadership to share your ideas and how we can build the next generation of marketing for AHS. You will develop a robust experimentation plan and create mechanisms to learn and grow quickly.

About the team

AHS Performance Marketing owns driving new customers to all Amazon Health businesses including OneMedical, Amazon Clinic, and Amazon Pharmacy. We look to automate optimization for each channel and are constantly looking for scale. We are heavily data driven and Customer Obsessed and are excited to partner with Data Engineering leaders to unlock customer behavioral signals to best serve our customers. We are a team that does not take ourselves too seriously, other than the work to help customers. We hold a high bar for our experiences and strategies. Please reach out if you'd like to learn more.

BASIC QUALIFICATIONS

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data

PREFERRED QUALIFICATIONS

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit this link. This position will remain posted until filled. Applicants should apply via our internal or external career site.