Sr Mgr, Marketing | Columbia Hospitality

Columbia-Hospitality; Seattle (WA); Hybrid; USD 88,000 - 95,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Disability

Company Contributed HSA/FSA

Company Sponsored Life Insurance

401K Match

PTO Plan

Team Member Outings

Discounted Lodging, Dining, Spa, Golf,

Diversity/Inclusion opportunities

Online Learning Platform

Job summary

Columbia Hospitality, Inc. is seeking a Senior Marketing Manager to lead branding, guest experience, and revenue-focused marketing across properties.

The role requires strategic leadership, a solutions-oriented mindset, and the ability to thrive in a fast-paced hospitality environment. You will oversee annual marketing plans, budgets, PR, social and digital campaigns, website content, and vendor relationships, delivering measurable results for owners and teams while maintaining brand standards

Qualifications

• Bachelor’s degree in marketing or business-related discipline.
• 5+ years of hospitality marketing or 7+ years in a similar field.
• 2-3 years of leadership and management experience.
• Proven relationship management skills.
• Proficient with InDesign and other Adobe programs; proficient with Microsoft Office Suite.

Responsibilities

• Lead development of annual marketing plans, budgets, and owner presentations.
• Act as marketing resource and point of contact for property leaders.
• Oversee brand development and ensure channels reflect Columbia and property brands.
• Manage digital campaigns, social media, PR, and content strategy.
• Produce monthly performance reports and optimize cross-property opportunities.
• Coordinate vendor relationships and oversee creative agencies.

Skills

Leadership

Team management

Relationship management

Creative skills

Analytical skills

Project management

Time management

Organizational skills

Education

Bachelor’s degree in marketing or business-related discipline

Tools

InDesign

Adobe Creative Suite

Microsoft Office Suite

Job description

Sr. Mgr., Marketing | Columbia Hospitality

Columbia Hospitality, Inc. is seeking a Senior Marketing Manager tasked with fostering the team culture, brand DNA and reputation for our properties. The Senior Marketing Manager will bring leadership, several years of marketing expertise, a solutions-oriented approach, and enthusiasm to the team, flourish in a fast-paced environment, and create an authentic and exceptional experience for guests, team members and owners.

THE PERKS

*Eligibility of perks is dependent upon job status

• Salary Range $87,500 - $94,500 DOE
• Values Based Culture
• Medical, Dental, Vision, Disability Coverage with Significant Columbia Contribution
• Company Contributed HSA/FSA Plan
• Company Sponsored Life Insurance Policies
• Competitive Wages
• Employee Assistance Program
• PTO Plan
• 401K Match
• Team Member Outings
• Diverse Work Group
• “Columbia Cares” Volunteer Opportunities
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Inclusion)
• Upward Mobility Potential
• Discounted Lodging, Dining, Spa, Golf, and Retail
• Third Party Perks (Movie Tickets, Attractions, Other)
• Online Learning Platform

Our Commitment to you:

“People never forget how you made them feel.” Maya Angelou’s famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive - and success.

Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people-first organization, ignited from the inside to succeed on the outside. We are a tight-knit, inclusive, values-driven team and we trust one another to have each other’s backs. We show up every day with open hearts, an inclusive mindset, and a genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet.

THE BRASS TACKS

The Senior Marketing Manager will:

• Be assigned to high profile, high-revenue producing, complex, transitioning, and high owner-visibility properties.
• Manage team members or show aptitude and interest as a people manager.
• Act as the marketing resource and point of contact for all property leaders on marketing programs.
• Actively lead and participate in regular marketing and revenue calls to continually understand business needs and provide guidance on marketing strategies and tactics to drive revenue.
• Lead the development of annual marketing plans, marketing budgets, and owner presentations for assigned properties.
• Adhere to annual budgets and oversee the monthly expenses to ensure accurate forecasting aligned with projected revenues; work with property leaders and accounting team on monthly budget reconciliations.
• Oversee brand development and ensure all marketing channels appropriately represent Columbia and the property brands.
• Oversee all marketing execution and serve as strategic advisor to junior-level team members supporting shared properties.
• Lead strategy on guest facing, revenue driving content.
• Oversee public relations efforts, including pitching activities and programming development, as well as interfacing with third-party PR firms.
• Oversee social media management, including posting/message strategy, content creation, brand representation and community management.
• Oversee digital marketing campaigns and ensure appropriate branding and messaging across all media channels; work with the internal or third-party partner on implementation.
• Maintain property website content.
• Create all content and build email marketing campaigns that incorporate revenue tracking and engagement metrics.
• Produce collateral as needed.
• Project manage and oversee creative agencies on websites, advertising, branding, brochures, direct mail, sales materials, and stationery packages
• Oversee advertising and promotion campaigns and report on performance
• Lead the direction of procurement of all logo items at each property to ensure brand standards are maintained.
• Drive accountability with property leaders and teams to ensure that properties stay on track with annual goals.
• Manage vendor relationships including, but not limited to: printing, creative design and photography.
• Produce comprehensive monthly performance reports for individual properties, analyzing data to identify trends, opportunities, and areas for cross-property optimization.
• Additional duties as assigned.
• This is a full-time, exempt (salaried) position typically working Monday through Friday, with limited evening and weekend time commitments.
• This is a hybrid position with a four-day in-office requirement.

THE NITTY GRITTY

The Senior Marketing Manager will have the following qualifications:

• Bachelor’s degree in marketing or business-related discipline.
• 5+ years of experience in hospitality marketing or 7+ years of experience in similar field.
• 2-3 years of leadership and management experience.
• Proven track record of relationship management skills.
• A balance of creative, technical, and analytical skills.
• Strong organizational skills and attention to detail.
• Conviction for creating and managing operating processes.
• Ability to thrive in a fast-paced environment.
• Effective project and personal management skills, including time management, planning, and organizing, execution and delivery of results.
• Proficient with InDesign and other Adobe programs.
• Proficient with the Microsoft Office Suite.