Sr. Mgr, Field Marketing

verizon; Irvine (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

Verizon is seeking a Senior Manager of Field Marketing to lead localized campaigns and drive store traffic across exclusive retail locations and Total Wireless.com. You will own end-to-end regional marketing strategies, events, partnerships, and co-op programs while scaling to additional brands as needed.

The role emphasizes strategic thinking, cross-functional collaboration, and hands-on execution in a fast-paced environment with a focus on measurable ROI and budget stewardship.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through work, military, or training.

Responsibilities

• Develop and execute multi-market, localized marketing strategies.
• Lead end-to-end field marketing initiatives including events, activations, and sponsor programs.
• Collaborate with regional sales leadership, store owners, and master agents to drive growth.

Skills

Strategic thinking

Campaign management

Analytics

Cross-functional leadership

Education

Bachelor's degree or equivalent

Tools

Marketing automation tools

CRM systems

Job description

When you join Verizon You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

The Senior Manager, Field Marketing develops and executes strategic, localized marketing initiatives designed to drive brand awareness, customer consideration, and store traffic across exclusive retail locations and TotalWireless.com.

In this role, you will lead end-to-end field marketing strategies-including local event activations, sponsorships, co-op program management, and partner enablement. Serving as the primary marketing consultant for regional sales leaders, store owners, and master agent partners, you will play a pivotal role in accelerating local growth. While initially focused on the Total Wireless brand, this role is expected to scale to support additional portfolio brands as field marketing operations expand.

The ideal candidate is a strategic thinker who thrives in a fast-paced environment, excels at cross-functional collaboration, and takes a hands‑on approach to executing high‑impact regional campaigns.

Field Strategy & Localized Marketing

Regional Strategy: Develop and execute multi-market, localized marketing strategies that align with corporate goals while tailoring tactics to regional dynamics and demographic insights.

Traffic & Conversion: Identify and deploy creative "last-mile" marketing tactics to boost brand awareness, foot traffic to exclusive stores, and online conversions.

Campaign Briefing: Draft detailed briefs outlining objectives, target audiences, messaging, and key deliverables. Collaborate with creative and content teams to ensure regional relevance and brand consistency.

Competitive Intelligence & Market Insights

Market Pulse: Serve as the "eyes and ears" of the brand in the field-continuously gathering, synthesizing, and reporting on regional competitor activities, localized pricing trends, and rival promotions.

Agile Response Strategy: Develop and execute rapid-response counter-strategies to protect and grow market share in high-priority territories.

Partner Enablement

Sales & Agent Partnership: Act as the primary marketing point of contact ("front door to marketing") for regional sales leadership, store owner-operators, and master agents.

Toolkit & Co-op Management: Maintain and govern the regional field marketing toolkit. Oversee local co-op program guidelines, store spend approvals, and partner compliance.

Retail Integration: Collaborate with the Retail Experience team to produce customized collateral, signage, and promotional assets tailored to local market preferences.

Events, Activations & Sponsorships

Event Execution: Plan, lead, and measure market-specific activations, including grand openings, customer appreciation days, and local marketing workshops.

Sponsorships & Community: Identify and activate strategic local partnerships (e.g., community events, sports teams, local charities) to elevate brand presence within target neighborhoods.

Experiential Strategy & Agency Oversight: Partner with experiential and staffing agencies to conceptualize and execute high-impact field activations. Co-design activation concepts, lead detailed Run-of-Show (ROS) briefings, and deliver comprehensive training materials to ensure flawless, authentic execution.

Budget Management, Analytics & ROI

Financial Stewardship: Manage, track, and optimize regional market budgets, event expenditures, and local co-op funds.

Post-Campaign Post-Mortems: Lead comprehensive post-campaign reporting, blending qualitative feedback from store owners with quantitative POS data to prove campaign ROI and guide future budget allocations.

KPI Ownership: Define, monitor, and report on regional key performance indicators (KPIs), including cost-per-acquisition (CPA), incremental store traffic lift, and local market share growth.

What we're looking for...

You'll need to have:

Bachelor's degree or four or more years of work experience.

Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

Project & Budget Management

Strong organizational skills with a demonstrated ability to manage concurrent project pipelines, track local budgets, and calculate campaign ROI.

Detail-oriented, with the ability to manage multiple projects concurrently from inception through completion within specified timelines.

Communication Skills: Exceptional written, verbal, and present