Sr. Meta Media Buyer

Strikepoint Media; Laguna Beach (CA); Hybride; USD 80 000 - 105 000; Plein temps

Avantages offerts par ce poste

Robust Medical, Dental, and Vision

Customizable 401(k) plan with employer

Company-paid Life Insurance Policy

Flexible PTO

Company-provided Macbook

Hybrid/Remote work policy

Résumé du poste

Strikepoint Media in Laguna Beach, CA is seeking a Senior Meta Media Buyer to own paid media strategy and execution, with a focus on Meta and cross-channel performance across Google, TikTok, and others. You will lead planning, testing, and client conversations.

Ideal candidates have 5+ years of hands-on paid media experience, a BA/BS in marketing or business, and a track record of scaling budgets while maintaining efficiency. Hybrid/remote work options are available within the United States.

Qualifications

• 5+ years paid media experience in-house or agency
• BA/BS in marketing or business preferred, or equivalent work experience
• Experience across two or more platforms (Meta, Google, TikTok, etc.)

Responsabilités

• Own Meta campaign strategy, structure, and optimization with secondary channel management
• Develop scaling strategies and budget reallocation grounded in performance data
• Build and manage creative testing frameworks with the Creative team
• Lead client-facing performance discussions and present insights clearly
• Produce deeper channel-level analysis linking data to business outcomes
• Troubleshoot tracking issues including GTM and attribution
• Mentor junior media buyers and coach the team
• Maintain campaign documentation and QA standards
• Align paid media with landing page performance and offers testing
• Contribute to standardizing planning frameworks and team processes

Connaissances

Meta Ads Manager

Campaign optimization

Cross-platform campaigns

Creative testing

Data-driven insights

Client communication

GA4/Looker Studio

Formation

BA/BS in Marketing or Business

Outils

GA4

Looker Studio

GTM

Description du poste

Strikepoint is an ROI-focused digital marketing agency dedicated to helping businesses scale through results-driven strategies. Founded in 2013, we've built our reputation on delivering measurable growth for our clients across funnels, paid media, and creative.

As a recognized industry leader, we've earned a spot on the Inc. 5000 list of fastest-growing companies twice (2020 and 2022). Our team of digital marketers, media buyers, and creatives works with brands across diverse industries, including financial publishing, e-commerce, technology, health and wellness, online education, and more.

About This Role

As a Senior Meta Media Buyer at Strikepoint, you’ll own paid media strategy and execution with a primary focus on Meta, while managing performance across Google, TikTok, and other relevant platforms. You’ll lead channel-level planning, develop and run creative testing frameworks, and serve as a strategic voice on client calls. This role is for someone who thinks in systems, not just tactics, and who holds themselves accountable to performance outcomes.

Responsibilities:

• Own and lead campaign strategy, structure, and optimization across Meta as your primary platform, with active management across Google, TikTok, and other relevant channels
• Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data
• Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results
• Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations clearly and confidently
• Produce deeper channel-level analysis that goes beyond reporting, connecting data to business outcomes and informing next steps
• Troubleshot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis
• Mentor junior media buyers through training, feedback, and day-to-day coaching
• Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team
• Partner with the Funnel team to align paid media strategy with landing page performance and offer testing
• Contribute to standardizing planning frameworks, reporting standards, and team processes

• Experience: 5+ years of hands-on paid media experience with a proven track record in an in-house or agency environment
• Education: BA/BS degree in marketing or business preferred, or equivalent work experience

Skills and Expertise:

• Deep, proven expertise in Meta Ads Manager, including complex campaign structures, audience strategy, and algorithm-informed optimization
• Demonstrated ability to scale paid media budgets while maintaining or improving performance efficiency
• Experience managing campaigns across two or more platforms (Google Ads, TikTok Ads, programmatic, or CTV preferred)
• Strong command of performance metrics and funnel analysis: CTR, CVR, ROAS, CPA, AOV, and LTV
• Ability to build structured media plans with targeting strategy, campaign architecture, and budget allocation
• Experience developing and running creative testing frameworks with clear hypotheses and performance-based iteration
• Comfort troubleshooting tracking issues at the pixel, UTM, and attribution level; GTM experience is a strong plus
• Proficiency with analytics tools such as GA4, Looker Studio, or equivalent reporting platforms
• Strong communicator with experience leading client calls and presenting performance insights to stakeholders
• Active, working proficiency with AI tools as part of your day-to-day workflow; this means using AI to improve efficiency, analysis, creative iteration, or reporting, not familiarity with it in theory

Compensation

• $80,000-$105,000

Benefits

• Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs
• Customizable 401(k) plan with employer match after 90 days
• Company-paid Life Insurance Policy
• Flexible PTO
• Company-provided Macbook
• Hybrid/Remote work policy

Location

• Our office is in Laguna Beach, CA. While candidates within a nearby radius are preferred, we are open to remote applicants with the right experience.

We’re looking for a motivated and collaborative professional to help bring our agency’s vision to life through impactful marketing initiatives. If you’re passionate about marketing, adept at managing complex projects, and thrive in a fast-paced agency environment, we’d love to hear from you!

Strikepoint is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Please note that in order to be considered for this role, candidates must currently reside within the United States. We are unable to offer international employment opportunities at this time.