Sr. Marketing Specialist

Nettitude Group; Town of Texas (WI); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Competitive salary

Comprehensive benefits package

Job summary

LRQA is seeking a hybrid B2B Marketing Manager in Des Moines, IA to lead end-to-end campaigns across the Americas. You will partner with sales and leaders to convert priorities into actionable plans, support ABM, and manage digital channels while refining messaging and content for regional markets.

You will develop webinars/events, nurture leads, analyze performance data, and drive ROI. A strong marketing background with cross-functional delivery is essential.

Qualifications

• Approximately 5 years of B2B marketing experience.
• Experience independently managing multiple campaigns and priorities.
• Strong background in digital marketing and integrated campaign execution.
• Experience partnering closely with sales teams to support commercial objectives.
• Strong project management and stakeholder management skills.
• Understanding of how marketing contributes to lead generation, pipeline development, and revenue growth.
• Experience with account-based marketing (ABM) initiatives and audience targeting.
• Ability to analyze campaign performance data and optimize marketing activities accordingly.
• Experience developing and localizing content for regional markets.
• Commercially minded, proactive, and comfortable taking ownership from strategy through execution and measurement.
• Ability to understand business challenges, develop marketing approaches, and deliver measurable results.
• Experience within cybersecurity, professional services, assurance, sustainability, or other complex B2B environments is advantageous but not essential.

Responsibilities

• Plan, execute, and measure integrated B2B marketing campaigns across the Americas.
• Partner with sales and business leaders to translate commercial priorities into effective marketing plans.
• Support account-based marketing (ABM) initiatives, including audience targeting and account engagement.
• Manage digital marketing activities across paid media, SEO/SEM, email, web, and social channels.
• Collaborate with internal teams and agency partners to optimize campaign performance, messaging, and conversion rates.
• Develop and localize content aligned with regional market and customer needs.
• Plan and promote webinars and events, including audience acquisition, follow-up activities, and ROI measurement.
• Manage lead nurture campaigns and use performance data to improve engagement, lead quality, and conversion.
• Gather customer, competitor, and industry insights to identify new marketing opportunities.
• Track campaign performance and communicate results, insights, and recommendations to key stakeholders.

Skills

B2B marketing

Digital marketing

ABM

Campaign management

Content localization

Project management

Stakeholder management

Lead generation

Analytics

Cybersecurity knowledge

Job description

Location: Please consider that this role is located in: Des Moines, Iowa (This is a hybrid role)

Plan, execute, and measure integrated B2B marketing campaigns across the Americas to support commercial growth. Partner with sales teams, business leaders, and subject matter experts to develop and deliver marketing initiatives that generate engagement, improve lead quality, and contribute to pipeline and revenue growth.

Key Responsibilities:

• Plan, execute, and measure integrated B2B marketing campaigns across the Americas.
• Partner with sales and business leaders to translate commercial priorities into effective marketing plans.
• Support account-based marketing (ABM) initiatives, including audience targeting and account engagement.
• Manage digital marketing activities across paid media, SEO/SEM, email, web, and social channels.
• Collaborate with internal teams and agency partners to optimize campaign performance, messaging, and conversion rates.
• Develop and localize content aligned with regional market and customer needs.
• Plan and promote webinars and events, including audience acquisition, follow-up activities, and ROI measurement.
• Manage lead nurture campaigns and use performance data to improve engagement, lead quality, and conversion.
• Gather customer, competitor, and industry insights to identify new marketing opportunities.
• Track campaign performance and communicate results, insights, and recommendations to key stakeholders.

What You'll Bring:

• Approximately 5 years of B2B marketing experience.
• Experience independently managing multiple campaigns and priorities.
• Strong background in digital marketing and integrated campaign execution.
• Experience partnering closely with sales teams to support commercial objectives.
• Strong project management and stakeholder management skills.
• Understanding of how marketing contributes to lead generation, pipeline development, and revenue growth.
• Experience with account-based marketing (ABM) initiatives and audience targeting.
• Ability to analyze campaign performance data and optimize marketing activities accordingly.
• Experience developing and localizing content for regional markets.
• Commercially minded, proactive, and comfortable taking ownership from strategy through execution and measurement.
• Ability to understand business challenges, develop marketing approaches, and deliver measurable results.
• Experience within cybersecurity, professional services, assurance, sustainability, or other complex B2B environments is advantageous but not essential.

Who are LRQA?

LRQA is a leading global assurance partner, combining deep industry expertise with innovative solutions to help organizations manage risk, improve performance, and drive sustainable growth.

Operating in over 50 countries with a team of 2,500+ professionals, we support more than 60,000 clients worldwide through assurance, certification, cybersecurity, inspection, and training services. Our purpose is simple: to help businesses build a safer, more secure, and more sustainable future.

What We Offer:

Join a global team where your expertise is valued and your development is supported. We offer a collaborative work environment, opportunities for professional growth, flexible working arrangements where applicable, a competitive salary aligned with the market, and a comprehensive benefits package.

Pre-Employment Checks

If you are successful in securing a role with us, we may carry out pre-employment checks, as permitted by local law, including verification of identity, right to work, employment history, education, and criminal records where applicable.

These checks are conducted by our trusted screening partner, Cfirst, in compliance with applicable data protection laws. Any personal data collected will be used solely for recruitment purposes, stored securely, and retained only as required.