Sr. Marketing Specialist

SmartEquip; Norwalk (CT); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurances

401k plan with 100% match for the first 4% contributed

15 days of PTO each year

Job summary

SmartEquip, an RB Global company, is looking for a Senior Marketing Specialist to drive lead generation and revenue growth through the development of multi-channel digital campaigns. The role requires a strategic mindset and collaboration with various teams to ensure effective execution.

Ideal candidates should have a bachelor's degree in Marketing or relevant experience, familiarity with automation platforms like ActiveCampaign, and a passion for innovative marketing strategies. Benefits include health insurance, a 401k plan with matching, and 15 PTO days.

Qualifications

• Bachelor's degree or significant experience in a marketing role.
• Expertise in marketing email and automation platforms.
• Familiarity with B2B sales cycles and account-based marketing.

Responsibilities

• Develop and manage multi-channel digital campaigns.
• Support execution of global marketing plans.
• Research and synthesize market intelligence.

Skills

Marketing email and automation platforms (ActiveCampaign)

CRM systems (Salesforce)

Data analysis

B2B sales cycles

Creative strategies

Education

Bachelor's degree in Marketing or significant experience

Job description

SmartEquip, an RB Global company, is a B2B SaaS technology for construction equipment owner business productivity and parts procurement, is seeking a Senior Marketing Specialist, reporting to the Marketing Manager, to support the development and implementation of tactical plans that drive lead generation and revenue growth. In this role, you’ll collaborate closely with Sales, Product, Customer Success, and Partnerships teams to ensure seamless alignment and execution across the funnel.

What You’ll Do

• Develop and manage multi-channel digital campaigns including email, SEO/SEM, social media, and display advertising.
• Support execution of global marketing and revenue team plans.
• Research and synthesize market intelligence, industry trends, and competitive insights.
• Track and analyze developments impacting prospective and existing clients.
• Compile reports, track activities in CRM systems, and monitor ROI on marketing efforts.
• Assist with directory submissions, case studies, testimonials, messaging, and media lists.
• Support communication efforts including blog posts, sales collateral, newsletters, and social media content.
• Coordinate events, conferences, sponsorships, and follow-up reporting.
• Collaborate with Finance team; create POs, send and track invoices.

What You’ll Need

• Bachelor’s degree or significant experience in a marketing role, including expertise in marketing email and automation platforms (like ActiveCampaign) and CRM systems (like Salesforce).
• Exposure to enterprise-level marketing, including familiarity with B2B sales cycles and account-based marketing, is preferred.
• Comfort with analyzing data to track performance, report results and use insights to inform and refine campaigns is crucial.
• Strategic and creative mindset to help develop innovative, creative strategies and implement them across various channels.
• Strong communication and collaboration skills are needed to work effectively with sales and other teams.
• Passion to find new and better ways of doing things. Generate original and imaginative ideas or solutions for business growth.

RB Global full-time employees are offered medical, dental, vision, and basic life insurances. Employees are able to enroll in our company’s 401k plan and RB Global will match 100% for the first 4% contributed. Employees will also receive 15 days of PTO each year.