Sr. Marketing Operations Manager, Amazon Ads

Amazon; New York (NY); On-site; USD 112,000 - 187,000; Full time

Job summary

A leading company is seeking a Senior Marketing Operations Manager to drive the Workfront transformation initiative. This role involves standardizing marketing processes, enhancing user adoption, and implementing scalable solutions across global teams. The ideal candidate will excel in project management and data analysis, partnering with various stakeholders to optimize workflows and enhance operational efficiency.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience communicating results to senior leadership.

Responsibilities

• Lead the development and optimization of end-to-end marketing workflows.
• Create and execute change management strategies to drive user adoption.
• Establish standardized processes and best practices for collaboration.

Skills

Data Analysis

Communication

Project Management

Tools

Excel

Tableau

Salesforce

Job description

Sr. Marketing Operations Manager, Amazon Ads

5 days ago Be among the first 25 applicants

Description

Are you passionate about transforming marketing operations through digital solutions and creating seamless workflows across global teams? Do you excel at driving system adoption while maintaining a perfect balance between strategic thinking and tactical execution?

Description

Are you passionate about transforming marketing operations through digital solutions and creating seamless workflows across global teams? Do you excel at driving system adoption while maintaining a perfect balance between strategic thinking and tactical execution?

The Amazon Ads Marketing Operations is seeking an experienced Senior Marketing Operations Manager to lead our Workfront transformation initiative. This role will be instrumental in standardizing our marketing operations processes, driving user adoption, and creating scalable solutions across our global marketing ecosystem. This role will and be responsible for productivity and efficiency goals, driving scalable improvements across the project lifecycle, and developing new solutions for key programs like AI integration. This is a highly cross-functional role where you will have to partner with and influence global stakeholder groups across marketing, editorial, UX, product, and engineering teams.

As the Senior Marketing Operations Manager, you will lead Amazon Ads' global Workfront transformation initiative, owning the end-to-end strategy for system activation, user adoption, and process optimization. Your primary focus will be on designing and implementing scalable workflows within Workfront, creating standardized processes for cross-functional collaboration, and developing comprehensive training programs to support user onboarding and education. You'll be responsible for establishing performance metrics, building reporting frameworks, and using data-driven insights to continuously improve operational efficiency.

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions—including sponsored, display, video, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

Key job responsibilities

• Design and implement Workfront activation strategies across previously unconnected marketing teams
• Lead the development and optimization of end-to-end marketing workflows within Workfront
• Define, prioritize and plan the execution of strategic initiatives on our owned channels and roadmap items, identifying potential obstacles and surfacing solutions.
• Create and execute change management strategies to drive user adoption and system utilization
• Establish standardized processes and best practices for cross-functional collaboration
• Develop and maintain training programs, documentation, and resources to support user onboarding and ongoing education
• Build performance metrics and reporting frameworks to track adoption, efficiency, and ROI
• Partner with global stakeholders to identify integration opportunities and optimize workflows
• Lead process improvement initiatives to enhance productivity and team collaboration
• Establish mechanisms to deliver clear, consistent, and frequent communication with stakeholders to ensure ongoing visibility on communication strategy, tactics, goals, and performance.
  
  

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience using Microsoft Excel to manipulate and analyze data
  
  

Preferred Qualifications

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon Advertising LLC

Job ID: A2979832

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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