Sr Marketing Manager - Events, Partnerships, & PR

Tewün; New York (NY); On-site; USD 133,000 - 208,000; Full time

Job summary

Join Tewün as a Senior Marketing Manager to shape the brand's luxury presence globally. You will craft unforgettable experiences for Very Important Customers and Key Opinion Leaders, underlining the brand's commitment to quality and heritage craftsmanship. This is an exciting opportunity to build a luxury brand from the ground up.

Qualifications

• 6-10+ years of progressive experience in luxury marketing.
• Exceptional project management abilities.
• Ability to build programs from scratch while maintaining luxury standards.

Responsibilities

• Develop a comprehensive events and experiential marketing strategy.
• Organize private trunk shows and retailer partnerships.
• Cultivate relationships with top-tier media and content creators.

Skills

Project Management

Relationship Building

Entrepreneurial Mindset

Attention to Detail

Job description

Tewünis a luxury outerwear and lifestyle brand founded in Patagonia, Argentina in 2020 by Andrés “Ruso” Sorzana. A native of Patagonia, Ruso spent decades playing professional polo around the world before eventually returning home, where he was inspired to design a collection of outerwear expressing the natural beauty and pioneer spirit of Patagonia. Blending elements of Western,English, andGauchostyle, everyTewünjacket and vest is meticulously crafted from the finest Argentine wools and leathers to last generations. Learn more and discover theTewünway of life at tewun.com and @tewun_official.

The Role

Join Tewün as a founding member of our leadership team, working directly with our CEO and our Founder to establish our presence in the global luxury market. As Senior Marketing Manager of Events, Partnerships, and PR, you'll be the architect of our brand experience strategy, transforming the Tewün brand into unforgettable moments for press, Very Important Customers (VICs), and Key Opinion Leaders (KOLs).

This role is ideal for an entrepreneurial luxury marketing professional who is ready to apply their expertise and experience to build a global luxury brand from the ground up.

• Develop a comprehensive events and experiential marketing strategy, including calendars, budgets, and KPIs
• Brainstorm, plan, and execute brand-defining events including press previews, immersive brand activations, and intimate VIC/KOL experiences that embody the Tewün brand
• Organize private trunk shows and retailer partnerships to present the Tewün line to discerning customers in key luxury markets including major cities and travel destinations
• Partner with leading PR agencies to develop and execute media strategies to position Tewün in the global luxury market
• Cultivate relationships with top-tier fashion, lifestyle, and luxury media and content creators to secure impactful editorial coverage and brand features
• Identify and secure strategic partnerships with complementary luxury brands, events, hotels and resorts, and similar partners to reach new audiences and solidify our luxury positioning

Qualifications

• 6-10+ years of progressive experience in events and experiential marketing and/or PR in the fashion and luxury goods industry, including experience across both established brands as well as high-growth consumer brand startups
• Exceptional project management abilities with meticulous attention to detail and ability to juggle multiple high-stakes initiatives
• Entrepreneurial, high-agency mindset with the ability to build programs from scratch while maintaining luxury standards
• Natural relationship builder who thrives on cultivating meaningful connections and win-win partnerships
• Passionate about heritage craftsmanship, luxury menswear, and/or the equestrian and country lifestyles that inspire the Tewün brand
• Ability to travel domestically and internationally to key markets and luxury travel destinations, including Tewün’s home in Patagonia, Argentina

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Luxury Goods and Jewelry

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