Sr. Marketing Manager

Supermicro; Wayne (CA); On-site; USD 130,000 - 160,000; Full time

Job summary

Supermicro is looking for an experienced Senior Marketing Manager in Wayne, California to optimize lead management and sales pipeline operations. This role will involve tracking metrics and enhancing processes to improve conversion rates. Candidates should have over 8 years of experience in B2B environments, preferably in the technology sector, and demonstrate strong analytical skills, proficiency with CRM systems, and effective project management abilities.

The salary ranges from $130,000 to $160,000 based on experience, location, and other factors. Supermicro values diversity and promotes equal opportunity across its workforce.

Qualifications

• Hands-on experience in B2B lead management or marketing operations is required.
• Proven success in improving lead conversion rates is essential.
• Strong analytical skills for building pipe dashboards and reports are needed.

Responsibilities

• Track key metrics related to leads and conversion rates.
• Design and manage MQL qualification criteria and processes.
• Drive sales tool improvements and reduce sales friction.

Skills

B2B lead management

Marketing operations

Sales pipeline optimization

Analytical skills

CRM platforms

Project management

Education

8+ years of relevant experience

Tools

Salesforce

HubSpot

Job description

About Supermicro

Supermicro is a Top Tier provider of advanced server, storage, and networking solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop/ Big Data, Hyperscale, HPC and IoT/Embedded customers worldwide. We are the #5 fastest growing company among the Silicon Valley Top 50 technology firms. Our unprecedented global expansion has provided us with the opportunity to offer a large number of new positions to the technology community. We seek talented, passionate, and committed engineers, technologists, and business leaders to join us.

Job Summary

We are seeking an experienced Senior Marketing Manager to lead our Lead Management and Sales Pipeline Operations function. This critical role focuses on optimizing the end-to-end lead lifecycle - from capture and qualification to routing, nurturing, and conversion into a high-quality sales pipeline. The ideal candidate will be highly process-oriented, data-driven, and skilled at driving cross-functional collaboration between Marketing and Sales to improve conversion rates and pipeline predictability.

Essential Duties and Responsibilities

Pipeline Performance & Reporting

• Tracking key metrics including New Leads, MQL volume, Sales Registered Leads, Sales Engagement %, lead velocity, and conversion rates.
• Drive progress against registered leads from Marketing, increasing New Lead Registered Lead conversion rate, Registered Lead Customer conversion rate.
• Identify bottlenecks and implement solutions to improve pipeline health and sales engagement.

Lead Qualification, Routing & Distribution

• Design, optimize, and manage MQL qualification criteria, scoring, and routing processes.
• Oversee registered lead slot utilization across sales teams and execute rerouting of stalled or high-potential leads.
• Lead cross-functional programs with Sales teams to test and scale new lead initiatives.

Sales Workflow Optimization & Enablement

• Drive continuous improvement of sales tools and processes, including one-click status updates, email templates, search functionality, reminders, etc.
• Reduce sales friction through better lead context, status update mechanisms, and feedback loops.
• Collaborate closely with Sales leadership to increase adoption and engagement with Marketing-qualified leads.

Event & Campaign Lead Operationalization

• Manage end-to-end lead processes for major events including capture, daily processing, MQL conversion, post-event follow-up, and performance reporting.
• Optimize high-volume programs such as content syndication and web form submissions.

Data Enrichment, Insights & Process Improvement

• Oversee AI/data enrichment initiatives with strict accuracy thresholds.
• Deliver actionable insights on lead quality, duration, engagement by team/channel, and ICP alignment.
• Develop and maintain SOPs, workflows, and lead hygiene standards.

Qualifications

• 8+ years of hands‑on experience in B2B lead management, marketing operations, or sales pipeline optimization, preferably in the technology or hardware sector.
• Proven track record of improving lead-to-opportunity conversion rates, sales engagement, and marketing-sourced pipeline performance.
• Strong analytical skills with experience building and presenting pipeline dashboards and executive reports.
• Hands‑on experience with CRM (Salesforce, HubSpot) and marketing automation platforms.
• Demonstrated ability to manage cross-functional projects and influence Sales teams.
• Data‑driven mindset with strong focus on process optimization and results.
• Excellent communication, collaboration, and project management skills.

Salary Range

$130,000 - $160,000

The salary offered will depend on several factors, including your location, level, education, training, specific skills, years of experience, and comparison to other employees already in this role. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation, such as participation in bonus and equity award programs.

EEO Statement

Supermicro is an Equal Opportunity Employer and embraces diversity in our employee population. It is the policy of Supermicro to provide equal opportunity to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or special disabled veteran, marital status, pregnancy, genetic information, or any other legally protected status.