Sr. Marketing Manager

City of Hope; Newnan (GA); On-site; USD 110,000 - 140,000; Full time

Job summary

City of Hope Atlanta seeks a Sr. Marketing Manager to lead regional and local marketing campaigns, including brand, clinical and digital marketing for COH Atlanta. This role designs data-driven marketing and branding strategies to access more patients and support growth across COH Atlanta, Paces Ferry outpatient center, and partner markets.

The Sr. Manager collaborates with system communications, clinical marketing, and digital teams to create physician outreach content and oversee paid media

Qualifications

• Bachelor’s degree in marketing, communications, business or a related field.
• Minimum of 7 years of hospital/healthcare marketing experience or account management experience.

Responsibilities

• Manage regional and local marketing campaigns and projects, including brand, clinical and digital marketing for COH Atlanta.
• Lead strategic, multifaceted marketing plans to access and serve more patients at COH Atlanta.
• Develop and execute data-driven marketing, branding and digital initiatives in support of growth.
• Create high-quality content for advertisements/advertorials via clinical and consumer channels.

Skills

Marketing

Healthcare marketing

Education

Bachelor's degree

Job description

Sr. Marketing Manager

About City of Hope, City of Hope's mission is to make hope a reality for all touched by cancer and diabetes. Founded in 1913, City of Hope has grown into one of the largest and most advanced cancer research and treatment organizations in the U.S., and one of the leading research centers for diabetes and other life‑threatening illnesses. City of Hope research has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. With an independent, National Cancer Institute‑designated comprehensive cancer center that is ranked among the top in the nation for cancer care by U.S. News & World Report at its core, City of Hope’s uniquely integrated model spans cancer care, research and development, academics and training, and a broad philanthropy program that powers its work. City of Hope’s growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, and cancer treatment centers and outpatient facilities in the Atlanta, Chicago and Phoenix areas.

The successful candidate:

The Sr. Manager, Marketing works directly with the Executive Director, Marketing and Communications (MarCom) at City of Hope (COH) Atlanta and broader COH system Brand and Communications partners. The Sr. Manager, Marketing is responsible for managing all regional and local marketing campaigns and projects, including brand, clinical marketing and digital marketing for COH Atlanta.

The Sr. Manager, Marketing is responsible for leading the strategic multifaceted marketing plans designed to access and serve more patients at COH Atlanta. This role will develop and execute data‑driven marketing, branding strategies, clinical marketing and digital marketing initiatives in support of business growth initiatives. These strategies will enhance brand equity and awareness for COH Atlanta, COH Paces Ferry (our outpatient cancer center in Buckhead) and partnerships in associated markets.

The role will include the development of high quality and compelling content pertaining to advertisements/advertorials via clinical and consumer avenues, direct consumer and clinical website resources and physician/clinical/patient‑facing materials. The role works collaboratively with system communications, clinical marketing, and digital marketing teams on creating content specifically targeted to physician outreach for multiple channels. The role manages internal relationships to ensure the effectiveness of paid media investments placed through the centralized COH marketing team. This role will work with COH Atlanta leadership and various clinical leaders to enhance the reach of COH Atlanta in local and regional markets.

Position Qualifications:

Minimum Education: Bachelor’s degree in marketing, communications, business or a related field

Minimum Experience: Minimum of 7 years of hospital/healthcare marketing experience or account management experience.

City of Hope is an equal opportunity employer.

City of Hope employees pay is based on the following criteria: work experience, qualifications, and work location.

This position is eligible for an annual incentive bonus.