Sr. Marketing Manager

SEM Southeastern Regional Medical Center; Newnan (GA); On-site; USD 110,000 - 160,000; Full time

Job summary

City of Hope Atlanta is seeking a Senior Marketing Manager to lead regional and local marketing campaigns, brand initiatives, clinical marketing, and digital marketing efforts. You will partner with COH leadership to expand patient access and growth in Atlanta and related markets.

The role requires a Bachelor's degree in marketing or related field and a minimum of 7 years in hospital/healthcare marketing or account management. An annual incentive bonus is available.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 7+ years hospital/healthcare marketing experience or account management.

Responsibilities

• Develop and execute regional and local marketing campaigns for COH Atlanta, including brand, clinical, and digital marketing.
• Lead data-driven marketing plans to improve brand equity and patient reach across COH Atlanta, Paces Ferry, and partner markets.
• Collaborate with system communications, clinical marketing, and digital marketing teams to create physician outreach content and materials.
• Oversee high-quality content for advertisements and physician/patient-facing resources.

Skills

Marketing

Healthcare marketing

Brand management

Education

Bachelor's degree in marketing, communications, business or related field

Job description

Sr. Marketing Manager

About City of Hope, City of Hope's mission is to make hope a reality for all touched by cancer and diabetes. Founded in 1913, City of Hope has grown into one of the largest and most advanced cancer research and treatment organizations in the U.S., and one of the leading research centers for diabetes and other life‑threatening illnesses. City of Hope research has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. With an independent, National Cancer Institute-designated comprehensive cancer center that is ranked among the top in the nation for cancer care by U.S. News & World Report at its core, City of Hope’s uniquely integrated model spans cancer care, research and development, academics and training, and a broad philanthropy program that powers its work. City of Hope’s growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, and cancer treatment centers and outpatient facilities in the Atlanta, Chicago and Phoenix areas.

The successful candidate: The Sr. Manager, Marketing works directly with the Executive Director, Marketing and Communications (MarCom) at City of Hope (COH) Atlanta and broader COH system Brand and Communications partners. The Sr. Manager, Marketing is responsible for managing all regional and local marketing campaigns and projects, including brand, clinical marketing and digital marketing for COH Atlanta. The Sr. Manager, Marketing is responsible for leading the strategic multifaceted marketing plans designed to access and serve more patients at COH Atlanta. This role will develop and execute data‑driven marketing, branding strategies, clinical marketing and digital marketing initiatives in support of business growth initiatives. These strategies will enhance brand equity and awareness for COH Atlanta, COH Paces Ferry (our outpatient cancer center in Buckhead) and partnerships in associated markets. The role will include the development of high quality and compelling content pertaining to advertisements/advertorials via clinical and consumer avenues, direct consumer and clinical website resources and physician/clinical/patient‑facing materials. The role works collaboratively with system communications, clinical marketing, and digital marketing teams on creating content specifically targeted to physician outreach for multiple channels. The role manages internal relationships to ensure the effectiveness of paid media investments placed through the centralized COH marketing team. This role will work with COH Atlanta leadership and various clinical leaders to enhance the reach of COH Atlanta in local and regional markets.

Position Qualifications: Minimum Education: Bachelor's degree in marketing, communications, business or a related field Minimum Experience: Minimum of 7 years of hospital/healthcare marketing experience or account management experience.

City of Hope is an equal opportunity employer. City of Hope employees pay is based on the following criteria: work experience, qualifications, and work location. This position is eligible for an annual incentive bonus.

Each of us at City of Hope believes in and is dedicated to turning hope into reality. Every researcher, nurse, doctor, administrative professional or IT specialist brings his or her unique creativity and talent to the fight against cancer, diabetes and other life‑threatening illnesses. Whether your interest is in the clinical, business, science or support service area, at City of Hope you will collaborate with the best and brightest colleagues, be challenged by engaging tasks and impact the lives of many people.