Sr. Marketing Data Analyst

ViziRecruiter,LLC.; Carlisle (Cumberland County); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A leading food retailer is seeking a skilled Offer Management Lead to oversee data management and develop reporting solutions. The successful applicant will have extensive experience in marketing and data analytics, along with a Bachelor's degree in a relevant field. The role offers a hybrid work schedule and will require leading cross-functional teams to uphold data integrity and support transformations in business processes.

Qualifications

• 5+ years of experience in marketing, loyalty programs, or promotions.
• Experience in digital marketing or eCommerce.
• Certification in Product management preferred.

Responsibilities

• Lead core offer management lifecycle tasks.
• Conduct audits of data feeds and business processes.
• Develop automation tools and dashboards for reporting.

Skills

Data management expertise

Reporting and visualizations

SQL proficiency

Power BI experience

Education

Bachelor's degree in Business or related field

Tools

Power BI

SQL databases

Microsoft Excel

Job description

Introduction

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands – Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Ahold Delhaize USA associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Overview

Provides strategic leadership in ADUSA offer management operations, with deep expertise in data management, reporting, and visualizations. Oversees the development of scalable Power BI dashboards and reporting solutions to drive insights, monitor performance and inform executive decision-making. Partners with senior stakeholders across Enterprise Marketing, Digital IT, Loyalty IT, Data & Analytics, Data Integrations and Data Governance teams to align offer strategies with enterprise objectives and system capabilities. Leads resolution of high-impact issues and ensures business continuity through proactive risk management. Shapes business processes and change management strategies to support transformation initiatives, while maintaining a strong focus on data governance, system integration, and operational excellence.

Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC, Quincy, MA, Carlisle, PA, and Scarborough, ME.

Applicants must be currently authorized to work in the United States on a full-time basis.

Responsibilities

• Lead and support core offer management lifecycle tasks, including setup, validation, publishing, reconciliation, and testing of system upgrades and code releases
• Serve as a data quality and reporting expert, evaluating offer and vendor reconciliation data for accuracy, compliance, and business impact
• Develop and maintain advanced automation tools and dashboards to improve offer validation, content accuracy, and financial reporting
• Conduct in-depth audits of data feeds and business processes, identifying risks and recommending corrective actions
• Document and communicate complex business requirements to Loyalty IT, Data Integrations, and Analytics teams to support new reporting and system capabilities
• Act as a strategic advisor to IT teams (POS, Loyalty, Digital, Data Integrations), ensuring system enhancements align with business objectives
• Lead the development and implementation of standard operating procedures for quality assurance and offer delivery processes
• Collaborate with cross-functional teams (Data Governance, Loyalty IT, Digital IT, POS, IT, Data Integrations, Finance, Risk & Controls, Data & Analytics) to uphold data integrity standards and support large-scale initiatives

Requirements

• Bachelor's degree in Business, Marketing, Information Systems, or related field, a Certification in Product management, or 5+ years of relevant business experience
• 5+ years of experience supporting promotions, loyalty programs or coupons
• 5+ years of experience working in customer specific marketing, digital marketing, loyalty marketing, eCommerce, database administration or data analytics

Preferred Qualifications

• Proficient querying data in traditional SQL or NoSQL databases
• Proficient in creating reports, monitors and visualizations in PowerBI or similar tool
• Experience with Databricks and SparkSQL to query and analyze large datasets from a data lake
• Experience in retail, grocery, CSM marketing, loyalty marketing or digital marketing
• Experience in enterprise systems and databases that support promotions, coupons, and/or loyalty points
• Proficient in manipulating and validating data using Microsoft Excel or similar tool