Sr. Marketing Content Writer

AM Best; Oldwick (NJ); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical plan/prescription drug plan

Dental plan/vision plan options

Flexible spending and health savings

401(k) with Roth option and company-m\

Educational assistance program

Flexible and hybrid work arrangements

Paid time off/paid company holidays

Job summary

AM Best is seeking a Senior Marketing Content Writer to transform complex product information into compelling copy that builds brand awareness and supports strategic objectives.

You will craft messaging for emails, web pages, ads, and events, collaborating with editorial, design, video, and web teams to deliver high-impact materials. A strong B2B writing background in financial services or technology is preferred.

Qualifications

• Bachelor's Degree in Marketing, English or related field preferred.
• 5+ years of relevant writing experience in B2B environments, preferably in financial services or technology.

Responsibilities

• Handles high-level projects requiring strong writing, product knowledge, and brand guidance across cross-functional initiatives.
• Writes original, creative copy for emails, ads, web pages, social content, media kits, events, video scripts and more.
• Routes materials for approval to stakeholders and implements revisions per corporate standards.
• Coordinates and leads status meetings with client department representatives on upcoming initiatives.
• Interacts with content creators (editorial, design, video, web) on production aspects.
• Participates in coordination of live streaming events.
• Prepares weekly status reports for department management.
• Participates in and presents material at monthly all-team meetings.
• Assists in onboarding new team members as needed.

Skills

Exceptional written and verbal comms

Marketing messages for varied personas

Business-focused media/tech writing

High-volume project management

Collaborative team player

Self-motivated, independent thinker

MS Office, Adobe Creative Suite, CMS

Education

Bachelor's Degree in Marketing, English or related field

Tools

Microsoft Office

Adobe Creative Suite

Content management platforms

Job description

• Medical plan options/prescription drug plan
• Dental plan/vision plan options
• Flexible spending and health savings accounts
• 401(k) retirement savings plan with a Roth savings option and company matching contributions
• Educational assistance program

• Flexible and hybrid work arrangements
• Paid time off/Paid company holidays
• Medical plan options/prescription drug plan
• Dental plan/vision plan options
• Flexible spending and health savings accounts
• 401(k) retirement savings plan with a Roth savings option and company matching contributions
• Educational assistance program

Overview

The Senior Marketing Content Writer is an experienced creator of high-level content who develops compelling messaging and collateral in alignment with AM Best's brand identity and strategic objectives. Transforms information gained from internal subject matter experts and product specialists into original copy that attracts customers and boosts brand awareness. The Senior Marketing Content Writer will also demonstrate a broad understanding of AM Best's various product lines, services and customer base.

Responsibilities

• Handles high-level projects that require experienced writing skills, substantial product knowledge, understanding of corporate brand identity, and demonstrated success in working on high profile, cross-functional initiatives
• Writes original, creative copy for emails, advertisements, Web pages, social media posts, media kits, virtual and in-person event support materials, video scripts and other marketing collateral
• Routes materials for approval to project stakeholders and implements requested revisions in alignment with corporate standards and strategic objectives
• Coordinates and leads status meetings with representatives of client departments to discuss upcoming and in-progress initiatives
• Interacts with other content creators (editorial teams, graphic designers, video team, web developers) on all production aspects of a project
• Participates in coordination of live streaming events
• Prepares weekly status reports for department management
• Participates in and presents material at monthly all-team meeting
• Assists in on-boarding new team members as needed

Qualifications

• Bachelors Degree in Marketing, English or related field preferred.
• 5+ years of relevant writing experience, preferably within business-to-business environment (marketing writing experience within the financial services and/or technology sector strongly preferred).

Skills

• Exceptional written and verbal communication skills, meticulous attention to detail, and the ability to balance multiple tasks and projects simultaneously
• Demonstrates ability to craft marketing messages that resonate with varied personas at all stages of the customer journey from acquisition to retention
• Ability to understand, interpret, and write about business-focused media and technology solutions, financial services concepts, and corporate events
• Ability to manage and execute a high volume of projects from start to finish in a deadline driven environment
• Collaborative team player with ability to foster positive working relationships and build consensus among stakeholders
• Self-motivated, independent thinker with ability to take initiative within scope of position
• Experienced user of Microsoft Office suite, Adobe creative suite, and content management platforms