Sr. Marketing Attribution and Measurement Consultant

Attributa; United States; Remote; USD 100,000 - 120,000; Full time

Job summary

Attributa is a remote, full-time consultancy delivering senior-led engagements in marketing operations, measurement, and AI solutions for complex B2B organizations.

The Sr. Marketing Attribution and Measurement Consultant will design and implement multi-touch attribution models, configure measurement on Marketo Measure, Dreamdata, Funnel, or CaliberMind, and translate performance data into actionable client insights.

Qualifications

• Excellent communication to explain attribution concepts to senior stakeholders.
• Customer service orientation to build trust with client teams.
• Solid knowledge of B2B go-to-market motions and pipeline impact.
• Strong project management skills to scope work and meet timelines.
• Comfort working in a remote, senior‑led consulting environment with high autonomy.

Responsibilities

• Lead attribution and measurement engagements for complex B2B marketing teams.
• Design and implement multi-touch attribution models across platforms.
• Translate performance data into clear, actionable client insights.
• Define KPIs with senior stakeholders and diagnose data quality issues.
• Develop scalable tools and reusable workshop methodologies.
• Communicate findings clearly in client-facing discussions and trainings.
• Support partner relationships and proactive outreach to strengthen collaboration.

Skills

Strong communication

Customer service orientation

Sales and marketing knowledge

Project management

Remote work autonomy

Tools

Marketo Measure

Dreamdata

Funnel

CaliberMind

Marketo Engage

HubSpot

Salesforce

Pardot

BI/Analytics tools

Job description

Company Description

Attributa is a specialized marketing workshop for B2B teams, building AI agents, attribution systems, and software to clarify how go-to-market strategies truly perform. Founded in 2022 as a marketing attribution consultancy, the company now delivers senior-led engagements across marketing operations, measurement, and custom AI solutions. Attributa works with complex B2B organizations that have outgrown off-the-shelf tools, partnering across platforms such as Marketo Engage, HubSpot, Salesforce, Pardot, and other modern marketing stacks. The team focuses on solving hard problems with a boutique, platform-agnostic approach, turning client learnings into reusable tools and products. Guided by the principle “Simplicity scales. Complexity fails.” Attributa emphasizes practical, high-impact solutions for the AI-driven marketing era.

Role Description

The Sr. Marketing Attribution and Measurement Consultant is a remote, full-time role responsible for leading attribution and measurement engagements for complex B2B marketing teams. Day-to-day tasks include designing and implementing multi-touch attribution models, configuring measurement frameworks on platforms such as Marketo Measure (fka Bizible), Dreamdata, Funnel, or CaliberMind, and translating performance data into clear, actionable insights for clients. The consultant collaborates closely with senior stakeholders to define KPIs, diagnose data quality issues, and improve pipeline visibility across the marketing and sales funnel. This role also contributes to refining workshop methodologies, documenting best practices, and supporting the development of scalable tools and approaches that can be reused across clients. The consultant is expected to manage projects independently, communicate findings clearly, and act as a trusted advisor on marketing analytics and optimization.

Compensation

$110k annual + benefits + bonus

Day-to-Day

Project execution: Own and manage projects related to marketing attribution, campaign ops, strategy, marketing automation, CRM, data visualization and more

• These projects include both net-new implementations and existing-client optimizations

Identifying areas for opportunity

• Actively listening for signals which indicate a client might have additional uses for our expertise

Communication: Hold a large number of client-facing calls related to projects, including but not limited to:

• Training sessions


• Technical concept overviews


• Set-up/Configuration walk-throughs


• Custom reporting builds


• Best practices

Content creation

• Developing relevant and detailed blog posts around key areas of measurement & campaign ops


• Plan for and host webinars

Project Management

• Tracking and managing tasks throughout the course of a project


• Keeping internal and external stakeholders aware of changes to timelines, blockers, etc.

Learning

• Widen skillset through self-paces training resources for adjacent tooling


• Partner Relationships

Maintaining and doing proactive outreach to our partners to strengthen the relationship

Qualifications

• Strong Communication skills to explain complex attribution concepts, present findings to senior stakeholders, and collaborate effectively with cross-functional teams.


• Customer Service orientation to build trust with client teams, respond to stakeholder needs, and maintain high satisfaction throughout engagements.


• Sales and Marketing knowledge to understand B2B go-to-market motions, pipeline stages, and the impact of campaigns on revenue outcomes.


• Project Management skills to scope work, manage timelines, coordinate platform implementations, and deliver engagements on schedule.


• Proven experience in marketing attribution and measurement across tools such as Marketo Measure (Bizible), Dreamdata, Funnel, or similar platforms.


• Hands-on experience with B2B marketing and CRM platforms (e.g., Marketo Engage, HubSpot, Salesforce, Pardot) and data integration between them.


• Ability to interpret and visualize data using analytics or BI tools, and to turn insights into clear recommendations for optimization.


• Comfort working in a remote, senior-led, consulting environment with high autonomy and accountability.