Sr. Marketing Analyst

Monotype; Woburn (MA); On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company in design is seeking a Marketing Analyst to enhance strategic decision-making through data insights. This role entails in-depth analysis, collaboration across teams, and driving optimization of various marketing initiatives. The ideal candidate will possess strong analytical skills and a commitment to effective communication.

Benefits

Extensive development and training offerings

Competitive Medical, Dental, and Vision Coverage

Flexible work arrangements and unlimited vacation and sick days

Generous 401k match and more benefits

Qualifications

• 6+ years of hands-on experience in B2B, B2C, and B2B2C marketing environments.
• Strong expertise in Marketo and Salesforce platforms.
• Proven ability to interpret data, identify trends, and provide actionable insights.

Responsibilities

• Analyze marketing data to benchmark and optimize performance.
• Collaborate with GTM teams to ensure measurable ROI on marketing efforts.
• Provide data-driven recommendations for campaign performance adjustments.

Skills

Data analysis

Communication skills

Problem-solving

SQL

A/B testing

Tools

Marketo

Salesforce

Tableau

Looker

Snowflake

Job description

Named "One of the Most Innovative Companies in Design" by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman, and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world’s biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.

Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us at www.monotype.com.

We are looking for a Marketing Analyst to uncover unique insights that inform and empower data-driven decision-making across various B2B, B2C, and B2B2C marketing initiatives. This role will work directly with the Global Analytics Lead and be responsible for in-depth analysis of marketing data to benchmark, optimize, and present findings to stakeholders. You will collaborate closely with marketing leaders and members of the global data, sales, and finance teams to ensure data accuracy, accessibility, and effective use for reporting and strategic planning.

Responsibilities include:

• Collaborate with GTM teams (Marketing, Sales, CX) & Revenue Operations to provide the technological and operational expertise necessary to ensure marketing efforts have clear, measurable ROI.
• Define critical events and analyze user lifecycles, determining marketing's impact on overall business objectives.
• Review historical data and trends to forecast outcomes that inform marketing strategies.
• Work on data initiatives to better understand our audience, content, and product offerings across all platforms and digital marketing channels.
• Define and create essential KPIs to track against goals to improve engagement rates, conversion rates, and sales.
• Perform cross-channel analysis, including paid media, paid search, social, email, events, and webinars, to assess performance and identify areas for improvement.
• Provide data-driven recommendations to optimize marketing spend and campaign performance.
• Aide stakeholders with analysis for presentations to communicate marketing outcomes strategically and tactically.
• Identify trends, emerging patterns, and new opportunities within marketing datasets for expansion and retention.
• Enhance existing reporting, suggest new reports, and handle reporting requests as a data translator.
• Monitor datasets for anomalies and work across teams for quick resolutions.
• Perform complex analyses regularly, interpret findings, and provide relevant conclusions.
• Partner with Finance to develop ROI models that attribute marketing spend to revenue, aligning investments with business outcomes.
• Develop and maintain models to track spending against performance, forecast campaign impacts, and optimize customer acquisition costs.
• Establish marketing contribution margin analysis, quantifying revenue impact and calculating customer acquisition costs including marketing touchpoints.
• Design, analyze, and interpret A/B tests for lifecycle marketing initiatives.
• Support data governance and standardization efforts.

What we are looking for:

• 6+ years of hands-on experience in B2B, B2C, and B2B2C marketing environments.
• Expertise in Marketo and Salesforce platforms.
• SQL skills for working with datasets in cloud data warehouses (e.g., Snowflake).
• Experience with data analysis and reporting tools (e.g., Tableau, Looker).
• Experience with A/B testing and experimental planning.
• Knowledge of digital marketing channels, including paid media, SEO, SEM, social media, and email marketing.
• Understanding of CRM data structures and lead workflows.
• Experience with marketing automation and customer segmentation tools.
• Knowledge of APIs, data migrations, and cloud services.
• Ability to configure foundational requirements in marketing platforms.
• Strong problem-solving skills and ability to manage multiple priorities in a fast-paced environment.
• Proven ability to interpret data, identify trends, and provide actionable insights.
• Excellent communication skills for presenting data insights to technical and non-technical audiences.
• Commitment to leveraging AI tools in data analysis responsibly.

What’s in it for you:

• Extensive development and training offerings.
• Highly engaged Events Committee for a fun work environment.
• Competitive Medical, Dental, and Vision Coverage.
• Flexible work arrangements and unlimited vacation and sick days.
• Generous 401k match and more benefits.

Monotype is an Equal Opportunities Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or veteran status.

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About Us

No other company does as much with type as Monotype. Our library is home to many of the most celebrated and influential typefaces of our time. We’ve developed technologies that bring type to screens worldwide. Wherever you see type, we’re likely behind it.