Sr. Marketing Analyst

Henry Schein; United States; On-site; USD 75,000 - 117,000; Full time

Benefits offered by this job

Medical

Dental and Vision Coverage

401K Plan with Company Match

PTO

Paid Parental Leave

Job summary

Henry Schein is seeking a Marketing Analytics Lead to optimize omnichannel campaigns and manage the lead generation center of excellence. You will collaborate with cross-functional teams to plan campaigns, evaluate investment efficiency, and guide targeting and audience strategies.

The role emphasizes data-driven decision making, reporting, and improving lead handoffs with Salesforce, Marketo, and Tableau. A strong background in digital marketing analytics is required.

Qualifications

• minimum of 5+ years in digital marketing
• Bachelor's degree in related discipline; global equivalent may apply
• experience with cross-channel marketing analytics and reporting

Responsibilities

• Analyze and optimize performance of marketing activities and ad-hoc analytic requests
• Track, report and analyze lead funnels, lead revenue, and automate regular reports (Salesforce)
• Analyze data using Excel, web analytics tools (Google/Marketo), and campaign-management software
• Provide insights on online behavior and recommendations to improve guest experience
• Conduct A/B and multivariate tests and communicate results with stakeholders
• Create PowerPoint presentations to share market and consumer insights across marketing and sales teams

Skills

Data analysis

Cross-functional

Communication

Marketing analytics

Education

Bachelor's Degree

Tools

Salesforce

Tableau

Marketo

Google Analytics

Job description

JOB OVERVIEW

This position is responsible for optimizing omnichannel marketing campaigns and the lead generation center of excellence. In this role you will help plan and enhance marketing campaigns across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as track and monitor lead performance and optimize marketing a sales lead handoff.

KEY RESPONSIBILITIES

• Responsible for analyzing and optimizing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Responsible for tracking, reporting and analyzing lead funnels, lead revenue and development/automation of regular reports through Salesforce.com
• Analyzes external and internal customer data using spreadsheet (Excel) models, web analytics tools (Google/Marketo), statistical analysis tools, and campaign management software tools.
• Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience.
• Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
• Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.

SPECIFIC KNOWLEDGE & SKILLS

• Strong organization skills and ability to manage multiple projects and work with multiple business partners.
• Working knowledge of Excel, Salesforce.com and Tableau
• Track record of using data and insights to drive change and implement new initiatives
• Strong communication skills, ability to clearly articulate insights to a wide range of audiences.
• Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities strongly preferred.
• Intellectual curiosity, flexibility, and high attention to detail

GENERAL SKILLS & COMPETENCIES

• Strong understanding of industry practices
• High proficiency with tools, systems, and procedures
• Good planning/organizational skills and techniques
• Good decision making, analysis and problem solving skills with ability to multi-task
• Strong verbal and written communication skills
• Good presentation and public speaking skills
• Good interpersonal skills
• Good conflict resolution skills and ability to deliver difficult messages
• Ability to build partnerships at all levels within the company
• begin to build partnerships externally
• Resolve complex issues in effective ways

MINIMUM WORK EXPERIENCE

Typically 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience. Minimum of 5+ years’ experience in digital marketing.

PREFERRED EDUCATION

Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be required to advance.

TRAVEL / PHYSICAL DEMANDS

Travel typically less than 10%. Office environment. No special physical demands required.

SALARY & BENEFITS

The posted range for this position is $74,716 to $116,744 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including education, prior experience, training, current skills, certifications, location/labor market, internal equity, etc. This position is eligible for bonus not reflected in the posted range.

• Medical
• Dental and Vision Coverage
• 401K Plan with Company Match
• PTO
• Paid Parental LeaveIncome Protection
• Work Life Assistance Program
• Flexible Spending Accounts
• Educational Benefits
• Worldwide Scholarship Program
• Volunteer Opportunities

EQUAL EMPLOYMENT OPPORTUNITY

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers

Over 90 years ago Henry Schein borrowed $500 to start a corner pharmacy in Queens, New York, nearly 30 miles from Melville, New York, where our corporate headquarters resides today. In the depths of the Great Depression, Henry and his wife Esther made a bold bet on their future all while living their values of helping health happen and caring for their team and the community they served. Their belief paid off far beyond what Henry and Esther might have dared to imagine in 1932. Henry Schein is now a Fortune 500 Company powered by a network of people and technology to be the world’s leading provider of health care products, services and solutions to office-based dental and medical practitioners. Since our founding we have stayed true to Henry and Esther’s values which has allowed us to evolve, expand, and grow our Company. Now serving more than 1 million customers in 33 countries and territories, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes. We invite you to join approximately 25,000 Team Schein Members, who are critical to our success and are at the core of our Team Schein Values as our founders would have wanted. We live those values by ensuring that our culture focuses on the wellness of our team, which we accomplish by providing a safe space for individuals to develop and contribute authentically, with opportunities to give back to society and the communities where we live and work. No matter the role you are seeking, we encourage you to come be a part of a team that makes the world a healthier place. Henry Schein embraces diversity and is committed to providing equal opportunity to employees and applicants.

If you are unable or limited in your ability to complete the application process, including the use or access of www.henrychein.com/careers, as a result of a physical or mental impairment, you can request reasonable accommodations. Please e-mail the appropriate email address below with the type of accommodation you are requesting. Please include your first and last name, phone number, position for which you are interested in applying and geographic location in your request. US Candidates: [e-mail] UK and Ireland Candidates: [e-mail] Australia and New Zealand Candidates: [e-mail] Malaysia Candidates: [e-mail] Italy Candidates: [e-mail]

It is important to us to offer different types of work arrangements. Please see the types we offer below:

• Work From Home: Work is performed directly from the TSM's home office.
• Hybrid: Time is scheduled between working from a TSM home office and at a company facility, as required.
• Onsite: Work is performed exclusively at a company facility.
• Field: Position requires traveling to different locations within a specific geographic territory, as assigned.