Sr. Manager, Sports Marketing

Red Bull; Atlanta (GA); On-site; USD 115,000 - 173,000; Full time

Benefits offered by this job

Comprehensive Medical, Dental & Vision

401k Match

Family Leave

PTO & Paid Holidays

Pet, Legal & Life Insurance

Tuition Reimbursement

Job summary

Red Bull is seeking a Sr. Sports Marketing Manager to drive the development and execution of regional sports marketing initiatives across the Southeast region. You will build a rich network of athletes and events, collaborating with Sales and Event teams to maximize reach and impact.

You will lead teams, manage budgets, and identify local storytelling opportunities that align with national strategies, while shaping the regional sports marketing roadmap for sustained brand affinity.

Qualifications

• 8+ years of experience in Marketing with a focus on sports, athletes, and consumers.
• Experience & knowledge managing Events, Athlete, Team partnerships and NIL; including negotiation, contract management, and activation planning.
• An understanding of traditional and non-traditional brand marketing strategies.
• A history of taking ideas from conceptual ideation to execution.
• Experience with identifying different sports trends and scenes on a regional and national level.
• Experience managing complex budgets, agency/vendor partners, and resource allocation across multiple projects or markets.
• Experience leading teams, managing direct reports, and developing talent across multiple markets or functions.
• Strong understanding of mainstream, emerging, and local sports cultures, with the ability to identify relevant trends, communities, talent, and storytelling opportunities with an emphasis on content.

Responsibilities

• Lead the development and execution of regional Sports Marketing initiatives across the Southeast Region (FL, GA, NC, SC, TN, AR, LA, MS, AL).
• Build local and regional brand affinity through events, athletes, and partnerships.
• Collaborate with Sales, Event Logistics, and Marketing teams to ensure quality planning of activities.
• Identify locally relevant athletes’ stories and opportunities to amplify reach regionally and nationally.
• Develop and manage the Regional Sports Marketing business plan and budgets.

Skills

Sports marketing

Athlete partnerships

NIL negotiation

Budget management

Team leadership

Brand storytelling

Content strategy

Event activation planning

Job description

The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of Sports Marketing initiatives across the Southeast Region (FL, GA, NC, SC, TN, AR, LA, MS, AL). Through events, athletes, the SSMM builds local and regional brand affinity while paying into Red Bull's relevant global and national strategies.

ATHLETES AND INFLUENCERS

Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes.

Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.

With Athlete Marketing Managers and the National Athlete Marketing team, identify, develop and build relationships with local athlete talent.

EVENT INITIATIVES & PROJECTS

Influence and contribute to the annual Region Sports Marketing Business Plan.

Lead the project management and execution of local Red Bull Sports Marketing events.

Use knowledge of local sports scenes and sports landscape to inform development of new event concepts.

Oversee regional Sports Marketing resources to maximize the impact of local events.

Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events.

GAMING

Work with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.

Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.

COLLABORATION & DISCOVERY

Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning all Sports Marketing activities in the region.

Identify relevant branded and non-branded sports content and stories for our owned and shared media channels.

PEOPLE MANAGEMENT

Find and hire the right people to lead regional Sports Marketing projects.

Manage direct reports towards annual regional goals.

Promote a culture by focusing on individual, strengths-based development.

Identify and train employees for succession opportunities.

Provide direct and productive feedback to help maintain quality performance.

Create a culture that rewards effort and execution following Red Bull's values.

• 8+ years of experience in Marketing with a focus on sports, athletes, and consumers.
• Experience & knowledge managing Events, Athlete, Team partnerships and NIL; including negotiation, contract management, and activation planning.
• An understanding of traditional and non-traditional brand marketing strategies.
• A history of taking ideas from conceptual ideation to execution.
• Experience with identifying different sports trends and scenes on a regional and national level.
• Experience managing complex budgets, agency/vendor partners, and resource allocation across multiple projects or markets.
• Experience leading teams, managing direct reports, and developing talent across multiple markets or functions.
• Strong understanding of mainstream, emerging, and local sports cultures, with the ability to identify relevant trends, communities, talent, and storytelling opportunities with an emphasis on content.

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $115,200- $172,800 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.