Sr. Director, Athlete Marketing

Red Bull; Santa Monica (CA); On-site; USD 149,000 - 224,000; Full time

Benefits offered by this job

Comprehensive Medical

Dental and Vision Plans

401k Match

Family Leave

PTO & Paid Holiday Schedule

Pet

Legal

Life Insurance

Tuition Reimbursement

Job summary

Red Bull is seeking a leader for national Athlete Marketing to define strategy, elevate storytelling, and drive engagement across sports and communities in the United States.

You will coach a team of AMMs and SSMMs, identify talent, and partner with regional teams to ensure authentic athlete partnerships that align with Red Bull's brand and business goals.

Qualifications

• Minimum 5 years in sports marketing.
• Experience across multiple sports and playgrounds.
• Knowledge of the action sports landscape.
• Experience with sports data and analytics.
• Experience in endorsement agreements – securing name and likeness rights and usage.
• Strong planning, organizational, and project management competencies.
• Entrepreneurial spirit – self-starter with a results orientation.
• Ability to lead and coach regional teams.

Responsibilities

• Define and drive the national athlete marketing strategy.
• Lead and develop a team of AMMs and SSMMs across regions.
• Identify new talent and opportunities that fit the Red Bull brand for US roster.
• Develop creative concepts for projects, marketing tactics, and content.
• Collaborate with internal partners to align product positioning and messaging.
• Oversee US athlete roster and tracking of performance; balance with HQ duties.
• Create streamlined athlete marketing tools for training, tracking, reporting, and archiving.

Skills

Sports marketing

Leadership

Strategic thinking

Analytics

Endorsements

Product marketing

Project management

Creativity

Entrepreneurial spirit

Consumer focus

Talent scouting

Job description

Athletes are at the core of the Red Bull brand. Their achievements, stories, and contributions to sport help shape how people experience and connect with Red Bull around the world.

As a leader on the Athlete Marketing team, you will define and drive the national athlete marketing strategy, developing programs and initiatives that strengthen the connection between our athletes, products, and brand. You'll identify opportunities to elevate athlete storytelling, deepen consumer engagement, and create meaningful impact across a broad range of sports and communities.

In this role, you'll lead and develop a team while partnering closely with Athlete Marketing Managers (AMMs) and Senior Sports Marketing Managers (SSMMs) across regional markets. Through coaching, guidance, and collaboration, you'll help teams deliver exceptional athlete marketing programs that reflect both local relevance and the global Red Bull brand. By fostering strong partnerships and equipping teams with the resources they need to succeed, you'll play a key role in shaping the future of athlete marketing across the organization.

You will be responsible for setting the vision, providing strategic direction, and ensuring athlete partnerships are leveraged in authentic and impactful ways that strengthen brand affinity, support business objectives, and reinforce Red Bull's position as a leader in sport and culture.

ATHLETE MARKETING ON A NATIONAL LEVEL

Talent identification – work with your direct team and the region teams to identify new talent, amazing personalities, and opportunities that fit the Red Bull brand and ensure the best, most appropriate US talent is on the roster.

Lead efforts to develop creative concepts for projects, marketing tactics, and content creation. You will manage all phases of the process from ideation – feasibility to implementation.

Identify new playgrounds, athletic trends, sports media rights, innovations in the sports and athlete space, new technology, and applications.

Lead your team to develop custom branding solutions for individual athletes and sports where required/appropriate. Guide ongoing innovation, design/visibility, application, and execution.

ATHLETE MANAGEMENT & COACHING FOR EXELLENCE

Ensure regional AMMs directly manage individual athlete relationships and discipline to accomplish expectations.

Lead the coaching of the regional teams to make sure they create marketing, communication, and performance plans for each managed athlete.

Oversee total USA athlete roster. Improve tracking and evaluation systems for athlete performance. Balance the portfolio with HQ counterparts in Austria.

PROVIDING THE TOOLS

Collaborate with internal partners to create reach and engagement metrics of athletes' brand image and product positioning for consumers. Provide insight on their relevance to the business and brand positioning with target consumers.

Use NSF and other third-party relationships to communicate product efficacy through athletes to participants, fans, and consumers.

Work directly with your partners (Red Bull Media Network, Communications, Regulatory, Risk Management, Sports Marketing, Brand Marketing, and Sales) to align and achieve perfect product positioning and messaging through all appropriate internal and consumer-facing channels and tools.

Create streamlined athlete marketing tools for training, tracking, evaluating, reporting, and archiving major functions of athlete marketing.

Consider the landscape of media rights, social media, 'name, image and likeness' and how they pertain to athlete contracts and goals.

Manage national opportunities for relevant individual athletes and total roster with internal partners. Collaborate with Red Bull Media Network, Brand Marketing, Communications, Digital, Consumer Collecting, and Sales to authentically integrate athletes into their plans.

Develop athlete onboarding process and material. Set up each new athlete with tools for success and perfectly aligned expectations of what it means to be a Red Bull athlete.

• Knowledge of sports management and sports industry as a whole
• Min. 5 years sports marketing experience
• Experience with multiple sport scenes and playgrounds
• Knowledge of the action sports landscape
• Direct experience with sports data/systems analytics
• Experience with product marketing to Red Bull's target consumer
• Experience in endorsement agreements – securing name and likeness rights and usage
• Planning, organizational, and project management competencies
• Can demonstrate a creative mind – openness to new scenes, ideas, processes, innovation, and possibilities
• Entrepreneurial spirit – Self-starter with a focus on results and consumers

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $149,440- $224,160 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

• Comprehensive Medical
• Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet
• Legal
• Life Insurance
• Tuition Reimbursement

Benefits listed may vary depending on the nature of your employment and/or work location.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.