Sr. Manager, Sports Marketing
Red Bull
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Benefits offered by this job
Job summary
Red Bull North America, Inc. is seeking a Sr. Sports Marketing Manager to lead regional sports marketing strategies across the Southeast, including Florida, Georgia, and nearby states.
You will develop initiatives, build partnerships with athletes, teams, and events, and align with national plans. This role requires 8+ years in sports marketing, strong leadership, budget mastery, and a talent for storytelling in sports culture.
Qualifications
- 8+ years marketing experience focused on sports, athletes, and consumers.
- Experience managing events, athlete partnerships, NIL, negotiations, contracts, and activation planning.
- Understanding of traditional and non-traditional brand marketing strategies.
- Proven track record turning concepts into executed campaigns regionally and nationally.
- Experience handling budgets, agencies/vendors, and multi-market resources.
- Proven leadership of teams and talent development.
- Strong knowledge of sports culture and storytelling opportunities.
Responsibilities
- Develop and execute regional sports marketing initiatives across the Southeast.
- Build a rich network in regional sports scenes to spot trends.
- Identify and amplify local athlete stories and opportunities.
- Lead project management and execution of local Red Bull events.
- Collaborate with Sales, Event Logistics, and marketing managers for event quality.
- Partner with Gaming team to reach gaming communities.
- Identify branded content for owned and shared media channels.
- Recruit and develop regional project leads and successors.
Skills
Job description
The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of Sports Marketing initiatives across the Southeast Region (FL, GA, NC, SC, TN, AR, LA, MS, AL). Through events, athletes, the SSMM builds local and regional brand affinity while paying into RedBull's relevant global and national strategies.
All the responsibilities we'll trust you with:
- Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes.
- Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.
- With Athlete Marketing Managers and the National Athlete Marketing team, identify, develop and build relationships with local athlete talent.
- Influence and contribute to the annual Region Sports Marketing Business Plan.
- Lead the project management and execution of local RedBull Sports Marketing events.
- Use knowledge of local sports scenes and sports landscape to inform development of new event concepts.
- Oversee regional Sports Marketing resources to maximize the impact of local events.
- Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events.
- Work with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.
- Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.
- Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning all Sports Marketing activities in the region.
- Identify relevant branded and non-branded sports content and stories for our owned and shared media channels.
- Find and hire the right people to lead regional Sports Marketing projects.
- Manage direct reports towards annual regional goals.
- Promote a culture by focusing on individual, strengths-based development.
- Identify and train employees for succession opportunities.
- Provide direct and productive feedback to help maintain quality performance.
- Create a culture that rewards effort and execution following RedBull's values.
- 8+ years of experience in Marketing with a focus on sports, athletes, and consumers.
- Experience & knowledge managing Events, Athlete, Team partnerships and NIL; including negotiation, contract management, and activation planning.
- An understanding of traditional and non-traditional brand marketing strategies.
- A history of taking ideas from conceptual ideation to execution.
- Experience with identifying different sports trends and scenes on a regional and national level.
- Experience managing complex budgets, agency/vendor partners, and resource allocation across multiple projects or markets.
- Experience leading teams, managing direct reports, and developing talent across multiple markets or functions.
- Strong understanding of mainstream, emerging, and local sports cultures, with the ability to identify relevant trends, communities, talent, and storytelling opportunities with an emphasis on content.
- Travel 30-40%
- Permanent
- Benefits eligible
United States RedBullNorth America
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $115,200- $172,800 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
- Comprehensive Medical
- Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
- Pet
- Legal
- Life Insurance
- Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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In the 1980’s Dietrich Mateschitz developed a formula known as the RedBull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can Energy Drinks Company Athletes Media House Culture What drives us Chasing our potential
Since the early days of RedBull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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