Sr. Manager, Social + Content

Seed Beauty/ColourPop; Los Angeles (CA); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401k match

Paid holidays

Product discounts

Vacation time

Job summary

ColourPop in Sherman Oaks, CA is seeking a senior social content strategist and hybrid art director who lives and breathes beauty culture. You’ll lead organic content across Instagram, TikTok, and YouTube, building distinct channel strategies and a cohesive visual identity.

Collaborate with brand and Creative to brief creators, manage UGC rosters, and drive engagement, fandom, and real business impact. The role demands fast decision making, data fluency, and a track record of growing large brand

Qualifications

• 6–8 years in social media, content creation, or content strategy, with at least 2 years managing people or a team.
• Beauty industry experience is required.
• Genuine point of view on the beauty category and visual resonance.
• Deep understanding of how to create and curate engaging social content and direct creators.
• Platform expertise across Instagram, TikTok, and YouTube and together channel strategies.
• Ability to plan content for engagement, fandom, and brand alignment.
• Hybrid art direction experience to brief creators and ensure on-brand visuals.
• Experience building ambassador programs, UGC rosters, or always-on community ecosystems.
• Proficiency with design tools (Figma, Canva) and social planning platforms.
• Strong data fluency to tell a story with engagement metrics and impact.

Responsibilities

• Own organic content strategy across Instagram, TikTok, and YouTube with distinct channel POVs.
• Collaborate with brand and Creative to maintain visual consistency and direction across channels.
• Program feeds with intention, sequencing, pacing, and optimized copywriting.
• Manage UGC roster and community activation for ongoing engagement.
• Build cultural cachet through timely creator collaborations and trend activation.
• Lead trend detection and provide a weekly activation shortlist.
• Track engagement, saves, shares, reach, and EMV; present data-driven recommendations.
• Create playbooks for content planning by channel, trend activation, and campaigns.
• Operate with a multi-hat mentality to get things done quickly.

Skills

Social media strategy

People management

Beauty industry knowledge

Content creation

Platform proficiency

Community building

Fast decision making

Data interpretation

Creative direction

Collaboration

Tools

Figma

Canva

Dash Social

CreatorIQ

Rival IQ

ShopMy

Job description

ColourPop is all about accessible, trend-driven beauty that moves at the speed of culture. Known for rapid launches, viral moments, and a passionate community, we create high-quality, cruelty-free products that bring what’s next in beauty to our fans first.

• This position will be onsite in Sherman Oaks 4-5 days/week. Only Southern CA based candidates will be considered

01 Position Summary

This is a role for someone who lives and breathes social. A social marketer whose a hybrid strategist, community architect, and art director. You have a genuine obsession with beauty and with culture, not as a spectator but as a builder, and you know how to turn that into content that stops thumbs, deepens community, and moves product.

You treat every channel as its own media channel. Instagram, TikTok, and YouTube each get their own strategy, their own content purpose, and their own bar. You build content plans that drive engagement and fandom, and you know how to program a feed with aesthetic intention.

02 What You'll Do

• Own the Content Engine — Every Channel as Its Own Media Channel. Lead organic content strategy across Instagram, TikTok, and YouTube, treating each as a distinct media channel with its own audience, format language, and reason to exist. Build content plans that drive engagement and fandom — not batch-and-post cycles — and set a clear POV on what ColourPop should be known for on each platform
• Function as a Hybrid Art Director. In collaboration with brand + creative leads, ensure visual consistency and direction across all social content. Brief creators to a specific aesthetic vision, review and push back when the work isn't there yet, and partner closely with Creative to keep content consistent with the brand across every channel
• Curate, Don't Just Publish. Program the feed with intention — sequencing, pacing, copywriting, and mixing content so each platform builds a story over time. You have a point of view on what belongs and what doesn't, and the discipline to leave things on the cutting-room floor
• UGC Roster & Community Management. Bring the ColourPop community back to life through a managed roster of devoted Colour Lovers who create, advocate, and amplify. Set the strategy for how the roster is sourced, curated, and activated — an always-on content engine and curated community
• Build Cultural Cachet. Make ColourPop mean something in culture — show up at the right moment, in the right format, with the right creator, before anyone else gets there. You understand how cultural heat is built and compounded, and you have a track record of doing it
• Lead Trend Detection & Activation. Build a real trend radar — sounds, formats, creator behavior, competitor moves — and turn it into a weekly activation shortlist the team executes within 48 hours. Know the difference between a trend worth jumping on and noise, and make that call fast
• Data Driven. Track engagement, saves, shares, reach & EMV — and use them to make better decisions the following week. Come to every business review with a clear story: what the data says, what it means, and what we do next
• Build the Playbooks. If a process doesn't exist and it should, create it. Own the frameworks for content planning by channel, trend activation, creator briefing, community management, and campaign extension into organic social
• Multi-Hat Mentality. You don't clock out at the edge of your role. When something needs to get done, you do it — and you're energized by the range

03 Requirements

• 6–8 years in social media, content creation, or content strategy — with at least 2 years managing people or a team. Beauty industry experience required
• Beauty Obsession & Taste. You have a genuine point of view on the beauty category — who's doing it well, what converts, and what resonates visually
• Content Creation & Curation Fluency. You deeply understand how great social content is made and curated. You can create hands-on when the moment calls for it, and — more importantly — you can direct creators to a standard and program a feed that builds fandom. Your portfolio shows content you've shaped, directed, and have made yourself
• Platform Expertise — IG, TikTok & YouTube. You live on all three as a student of each. You understand what drives performance at a mechanical level on every platform, why the same content shouldn't run identically across them, and how to build a channel-specific strategy that engages community and spots a rising trend before it has a name
• Content Planning for Engagement & Fandom. You know how to build a content plan that does more than post — it deepens community, earns saves and shares, and turns followers into fans. You can articulate the purpose of every piece and how each channel's plan ladders up to the brand
• Hybrid Art Direction. Genuine aesthetic vision. You can art-direct a creator shoot, write a tight brief with a specific visual POV, review to a bar, and partner with Creative so content stays on-brand and consistent
• Community Builder. You know how to build and sustain a devoted brand community — not just grow a follower count. Experience managing ambassador programs, UGC rosters, or always-on community ecosystems strongly preferred
• Tools Fluency. Comfortable in Figma and Canva for briefing and lightweight design, and in a social planning platform like Dash Social (or similar) for planning and scheduling. Familiarity with Creator IQ, Rival IQ, and ShopMy for creator, competitive, and commerce workflows
• Numbers Fluency. You find the real story in engagement and performance data and can walk a room through what it means and what we do next
• Fast. 48-hour cycles, not 2-week timelines. Speed is a skill you've built deliberately
• Proven Impact. Track record growing engagement and content performance on a large-scale brand account, with measurable community and creator program results

04 Who Thrives Here

• Builder, Not a Maintainer. You're genuinely excited by the idea of building something iconic, and energized by ambiguity rather than paralyzed by it.
• Wired for Speed. We'd rather activate on something good today than perfect something too late. You make great decisions fast and know when to go on conviction
• High Standards. Low Ego. You hold the work to a high bar and you're generous about how you get there.
• Obsessed with Beauty. You have a point of view on the category, you know who's doing it well, and you're genuinely excited by the opportunity to make ColourPop the most talked-about brand in the aisle

ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, product discounts and more. The annual salary for this position is $110k-$120k DOE + discretionary annual bonus.