Sr Manager, Sales Planning & Performance

The Campbell's Company; Camden (NJ); Hybrid; USD 139,000 - 191,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Short/Long-term disability

AD&D

Life insurance

401(k)

Unlimited PTO

On-site fitness center

On-site day care

Employee Resource Groups

Volunteer program

Job summary

Campbell's seeks a seasoned leader to own the North America Sales planning rhythm and governance, translating strategy into aligned decisions, forecast inputs, and action plans. You will be the single Sales Operations process owner for performance management and forecasting support, connecting Sales, Marketing, Finance, and Demand Planning through disciplined routines.

You will drive KPI governance, dashboard standards, and CRM/Boost governance, ensuring integrated visibility across U.S.

Qualifications

• Bachelor’s degree required; advanced degree in Finance, Analytics, Business or related field preferred.
• 8+ years of progressive experience in sales planning, commercial finance, analytics, or sales operations.
• Experience owning enterprise planning rhythms (AOP, IBP, forecast cycles) and performance reviews.
• Ability to connect planning, forecasting, CRM/Boost governance and KPI reporting into one operating model.
• Proficiency with BI tools, CRM/Boost systems, and forecasting platforms; set standards and adoption.
• Strong cross-functional leadership across Sales, Finance, Marketing, Demand Planning, Supply Chain, IT/Data, brokers, and partners.
• Excellent communication, synthesis, and executive-ready recommendation skills.
• Ability to apply AI tools to streamline workflows and accelerate insights.

Responsibilities

• Own the Commercial Performance Management operating cadence and governance.
• Lead NA Sales planning rhythm across AOP, IBP, rolling forecast, and reviews.
• Own the Sales Operations R&O and gap-closure framework with root-cause analysis.
• Translate pipeline and performance signals into inputs for Demand Planning and leadership routines.
• Drive Boost governance, field standards, scoring, and adoption reporting.
• Oversee CRM governance and visibility for pipeline and opportunities with partners.
• Define KPI definitions, scorecards, dashboards, CRM workflows, and data governance standards.
• Provide scenario modeling and decision support for pricing, distribution, and growth planning.
• Lead adoption of standardized planning processes and self-service reporting.
• Improve workflows with AI-enabled tools and practical tech-enabled approaches.
• Develop the Sales Planning & Performance team and prioritize high-value work.
• Prioritize analyst capacity toward leadership-ready planning packages.

Skills

Enterprise planning rhythms

Cross-functional leadership

BI tools

Forecasting platforms

CRM/Boost governance

Communication

AI-enabled workflows

Leadership in planning

Education

Bachelor's degree

Advanced degree preferred (Finance/Analytics)

Tools

BI tools

CRM/Boost systems

Forecasting platforms

Job description

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

Own the North America Sales planning rhythm and commercial performance-management governance that translate strategy into aligned decisions, forecast inputs, and action plans. Serve as the single Sales Operations process owner for commercial performance management and forecasting-support governance, including cadence, agendas, dashboard and KPI governance, enterprise performance view, gap/risk identification, action tracking, and decision support. Maintain one integrated U.S. and Canada view of results, forecast, risks, opportunities, and ownership while connecting Sales, Marketing, Finance, Demand Planning, and Sales Operations through disciplined routines and leadership-ready insights.

What you will do...

• Own the Commercial Performance Management operating cadence, including agenda, pre-read, dashboard governance, KPI definitions, action tracking, and follow-through across Sales, Marketing, Finance, Demand Planning, and Sales Operations.
• Lead the North America Sales planning rhythm across AOP, IBP, rolling forecast, monthly performance reviews, and quarterly business reviews, ensuring aligned assumptions, handoffs, risks, opportunities, decisions, and ownership.
• Own the Sales Operations R&O and gap-closure framework, ensuring material gaps have documented root cause, action owner, due date, expected impact, support needed, status, and escalation path.
• Translate pipeline, distribution, customer opportunity, and performance signals into commercial inputs for Demand Planning, IBP, Brand Review, CDR, and leadership routines.
• Lead Boost governance for Sales Operations, including required fields, opportunity-stage standards, materiality thresholds, scorecards, lock timing, and adoption reporting.
• Own customer/operator target-list visibility and CRM governance and business requirements in partnership with Field Sales, Marketing, broker leadership, and CRM analyst/partner resources.
• Set standards and priorities for KPI definitions, scorecards, dashboard governance, reporting cadence, CRM workflows, data-governance expectations, and platform adoption; technical build and maintenance remain with analyst/partner resources.
• Provide scenario modeling and decision support for pricing, distribution, forecast risk, growth planning, and leadership trade-off decisions.
• Drive adoption of standardized planning processes, reporting routines, CRM workflows, scorecards, self-service reporting, and leadership follow-through across U.S. and Canada commercial teams.
• Improve planning and performance processes by simplifying workflows, strengthening reporting discipline, and applying practical technology-enabled and AI-enabled ways of working.
• Lead and develop the Sales Planning & Performance team, including two NA Insights Analysts and the Canada Sales Planning & Performance lead.
• Prioritize analyst capacity toward high-value business decisions, leadership routines, self-service reporting, and sustainable support models; surface out-of-scope work for reassignment, simplification, or leadership decision.

Key Deliverables

• North America Sales planning rhythm and calendar integrating AOP, IBP, rolling forecast, monthly performance reviews, quarterly business reviews, and leadership follow-through.
• AOP, IBP, and rolling forecast inputs delivered on time with aligned Sales assumptions, risks, opportunities, handoffs, and ownership.
• Integrated U.S. and Canada performance view covering results, forecast, KPI performance, gaps, risks, opportunities, decisions, and action ownership.
• Monthly Sales Performance Dashboard and quarterly business review package with clear visibility to performance drivers, risks, opportunities, decisions, and required actions.
• Governed KPI architecture, scorecards, dashboard standards, reporting cadence, CRM governance, Boost governance, adoption reporting, and data-governance expectations.
• CRM governance and business requirements supporting pipeline visibility, forecasting accuracy, opportunity management, reporting discipline, customer/operator target-list visibility, and commercial execution, with technical build/maintenance owned by CRM analyst or partner resources.
• Sales Operations R&O and gap-closure readouts showing material gaps, root cause, action owner, due date, expected impact, support needed, status, escalation path, and planning/leadership implications.
• Scenario analyses and decision-support tools for pricing, distribution, forecast risk, and growth-planning decisions.
• Sales-facing adoption tools and self-service reporting practices that help U.S. and Canada teams use planning outputs, CRM visibility, and insights consistently.
• Process-improvement roadmap for simplified workflows, stronger reporting discipline, and practical technology-enabled and AI-enabled ways of working.
• Sustainable analyst support model with prioritized capacity, clear ownership, and leadership-ready planning/performance packages that support SLT alignment, decisions, accountability, and follow-through.

Who you will work with...

Key members of the foodservice organization.

What you bring to the table... (must have)

• Bachelor’s degree required; advanced degree in Finance, Analytics, Business, or related field preferred.
• 8+ years of progressive experience in sales planning, commercial finance, commercial analytics, sales operations, or performance management; foodservice or distributor-channel experience strongly preferred.
• Experience owning enterprise planning rhythms, including AOP, IBP, forecast cycles, business-performance reviews, and commercial action tracking.
• Ability to connect planning, forecasting, CRM/Boost governance, KPI architecture, reporting standards, and leadership decision support into one disciplined operating model.
• Advanced business proficiency with BI tools, forecasting platforms, CRM/Boost systems, distributor or customer data environments, and performance-management tools, with ability to set standards, requirements, adoption expectations, and priorities rather than serve as technical owner.
• Strong cross-functional leadership across Sales, Finance, Marketing, Demand Planning, Supply Chain, IT/Data, brokers, and external partners.
• Strong communication and synthesis skills, with ability to convert complex data, pipeline inputs, risks, and performance drivers into executive-ready recommendations.
• Ability to apply AI tools to streamline workflows, reduce manual effort, improve analysis, and accelerate insight generation and decision support.

It would be great if you have... (nice to have)

• People leadership experience, including developing analyst-level talent, setting priorities, and building sustainable support models.
• Ability to travel 15%

This role is hybrid and will work 3 days per week on-site in Camden, NJ.

Compensation and Benefits

The target base salary range for this full-time, salaried position is between $138,600-$190,500. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment.

Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.