Sr. Manager, Product Marketing

Hims & Hers; Oregon; Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited PTO

Comprehensive health benefits

401k with employer matching

Job summary

Hims & Hers is seeking a Senior Product Marketing Manager for a 6-month temporary assignment. The role requires strategic thinking, storytelling, and cross-functional collaboration with Product, Creative, Acquisition, and Retention teams to drive product adoption.

You will translate customer insights into differentiated positioning, messaging, and go-to-market briefs, shaping digital experiences that improve conversion and engagement across focus areas.

Qualifications

• 7+ years in marketing; 5+ years in product marketing or similar roles.
• Strong storytelling to build product brands and campaigns.
• Experience driving experimentation focused on conversion and engagement.
• Analytical thinker using data-driven marketing insights.
• Ability to influence product roadmap and stakeholders at all levels.

Responsibilities

• Champion the voice of the customer to prioritize products and experiences.
• Partner with Product, Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development teams to scale the offering.
• Collaborate with Design and Analytics to shape digital customer experiences that drive conversion, engagement, and retention.
• Lead segmentation, positioning, messaging, and adoption tactics for focus areas.
• Develop go-to-market strategies and briefs grounded in customer insights and market trends.

Skills

Marketing leadership

Product marketing

Campaign storytelling

Experimentation & analytics

Stakeholder influence

Cross-functional leadership

Executive communication

Fast-paced execution

Education

Bachelor's degree in Business, Marketing, Communications, Psychology, or related field

MBA or Master's in marketing/communications is a plus

Job description

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we're making better health outcomes easier to achieve. Hims & Hers is a public company, traded on the NYSE under the ticker symbol "HIMS." To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company's outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit .

About the Role

Hims & Hers is seeking an experienced Senior Product Marketing Manager to join our Product Marketing team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to drive consensus across Product Management, Creative, Acquisition, and Retention teams. This individual will synthesize customer insights and data to drive go-to-market strategies and product adoption. In this role, this individual will build upon their understanding of consumers' healthcare needs to optimize our existing offering and drive updates to better meet customer needs. Strong communication skills will be important, and this person will be able to confidently share strategies that educate and inspire internal and external partners at all levels. This is a temporary position for 6 months.

You Will

• Champion the voice of the customer to prioritize products and experiences to best address consumers' healthcare needs
• Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering
• Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention
• Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)
• Develop differentiated product/feature positioning and messaging informed by customer insights, market trends, and competitive analysis
• Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
• Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
• Lead complex workstreams and/or product segments with minimal oversight
• Own end-to-end work across multiple categories and product lines

You Have

• 7+ years of experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, or integrated marketing strategy)
• Strong storyteller with the ability to develop campaigns that get customers' attention and build product brands people love
• Ability to drive experimentation focused on conversion and engagement
• Analytical thinker with experience in data-driven marketing
• Experience using insights and strategic thinking to influence stakeholders and the product roadmap
• Proven track record of leading cross-functional teams
• Team player who is accountable, proactive, and solution-oriented
• Experience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suite
• Experience driving complex projects in a fast-paced environment
• Consumer product marketing experience is a strong plus
• Bachelor's Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience. An MBA or a Master's in marketing/communications is a plus

Our Benefits (there are more but here are some highlights)

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• 401k benefits with employer matching contribution

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.